If you’re a UK-based advertiser or influencer eyeing the Aussie market on TikTok in 2025, you’ve landed in the right spot. TikTok’s ad game Down Under is buzzing, and understanding the full category ad rates is your ticket to nailing campaigns without burning cash. This article breaks down what you need to know about Australia TikTok ad rates in 2025 — all tailored for the UK crowd.
As of June 2025, TikTok continues to dominate social feeds both in the United Kingdom and Australia. UK brands like Gymshark and ASOS are increasingly testing waters in Australia, leveraging TikTok’s unique vibe to build brand love across the globe. But the question remains: what’s the real cost to run ads on TikTok in Australia, and how does it compare with the UK rates? Let’s dive in.
📊 Australia TikTok Ad Rates Overview 2025
TikTok ad pricing in Australia varies widely by ad format, campaign objectives, and targeting specifics. Here’s a quick snapshot of full-category ad rates you’ll typically expect:
Ad Type | Australia TikTok Ad Rate (AUD) | UK TikTok Ad Rate (GBP) Equivalent Approx. |
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In-Feed Ads | $10 – $30 CPM (Cost per 1,000 impressions) | £5.50 – £16.50 CPM |
TopView Ads | $150,000 – $200,000 per day | £82,500 – £110,000 per day |
Brand Takeover | $50,000 – $70,000 per day | £27,500 – £38,500 per day |
Hashtag Challenge | $150,000 – $250,000 per campaign | £82,500 – £137,500 per campaign |
Branded Effects | $80,000 – $120,000 per campaign | £44,000 – £66,000 per campaign |
Note: Exchange rate used is roughly 1 AUD = 0.55 GBP as of June 2025.
These rates reflect a general market range and can fluctuate based on campaign duration, targeting depth, and seasonal demand. For UK advertisers, these figures provide a benchmark when planning cross-border TikTok campaigns targeting Australian audiences.
💡 How UK Advertisers Should Approach Australian TikTok Ads
If you’re a UK brand or an agency, here’s the no-nonsense advice on cracking the Aussie market with TikTok ads:
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Localise Creatives: Aussies dig authenticity and local flavour. Include colloquial slang or references to Aussie culture rather than rehashing UK-centric content. For example, mention iconic spots like Bondi Beach or local events such as the Melbourne Cup to resonate better.
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Choose the Right Payment Method: UK advertisers can settle TikTok ads using GBP, but often find better exchange rates by using AUD wallets. Platforms like TikTok Ads Manager allow multiple currency setups, so get your finance team to work out the best deal to minimise forex fees.
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Leverage Local Influencers: Collaborate with Aussie TikTok creators like Sarah Magusara or Josh Richards, who have massive local followings. These influencers know the pulse of the market and can give your campaign that extra edge.
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Respect Australian Advertising Laws: Australia has strict guidelines overseen by the Australian Competition and Consumer Commission (ACCC) and the Australian Communications and Media Authority (ACMA). Make sure your ads comply with truth-in-advertising and data privacy laws to avoid costly penalties.
📢 Marketing Trends in the UK and Australia for TikTok Ads in 2025
As of June 2025, TikTok advertising in both the UK and Australia is trending towards short-form, highly engaging video content. UK marketers are increasingly using TikTok’s e-commerce integrations to drive direct sales, a trend catching strong momentum in Australia as well.
UK brands are also experimenting with TikTok’s augmented reality (AR) branded effects, a format that’s gaining traction Down Under. For instance, ASOS UK recently ran a successful TikTok AR campaign targeting young Aussies with virtual try-ons, smashing engagement records.
📊 People Also Ask
What are the average TikTok ad rates in Australia compared to the UK?
On average, Australian TikTok ad rates are slightly higher in AUD but comparable when converted to GBP. For example, In-Feed Ads run about £5.50 to £16.50 CPM in Australia, similar to the UK market.
How do UK advertisers pay for TikTok ads targeting Australia?
UK advertisers typically use GBP in TikTok Ads Manager, but setting up an AUD wallet can be more cost-effective to avoid exchange rate losses. Payment methods include credit card, PayPal, or bank transfers.
Can UK influencers collaborate with Australian TikTok creators?
Absolutely. Cross-border collaborations are trending in 2025. UK influencers often team up with Australian creators to tap into new audiences, sharing revenue or flat-fee deals based on campaign goals.
❗ Risks and Pitfalls to Watch Out For
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Currency Fluctuations: Keep an eye on GBP/AUD exchange rates; sudden shifts can blow your budget if not hedged properly.
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Cultural Missteps: Avoid generic global content. What works in the UK might flop in Australia. Invest time in local market research or partner with local agencies.
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Compliance Issues: Ignoring Australian ad laws can lead to fines and brand damage. Always consult legal before launching.
Final Thoughts
Navigating the 2025 Australia TikTok advertising landscape from the UK is no walk in the park, but with the right insights, it’s a goldmine. Keep your finger on the pulse of ad rates, local trends, and compliance to make your campaigns sing. Whether you’re a brand or influencer, adapting to Aussie tastes and rules will pay dividends.
BaoLiba will continue updating United Kingdom’s influencer marketing trends and Australia TikTok ad rates, so stay tuned for the freshest, most actionable intel.