If you’re a UK-based advertiser or creator looking to crack the Australian TikTok market in 2025, you’re in the right place. TikTok’s ad rates in Australia are evolving fast, and understanding the full category pricing landscape is key to planning your campaigns without blowing the budget or missing out on prime exposure.
As of early June 2025, Australia remains one of the fastest-growing TikTok markets outside the US, with brands from all sectors diving in. But how much does it actually cost to run ads there, and what should UK advertisers and influencers know before making the jump? Let’s get down to the nitty-gritty.
📢 Marketing Trends from the UK to Australia on TikTok
Over the past six months, UK brands have been increasingly shifting budget towards TikTok’s Australasian audience, partly thanks to the platform’s unique engagement rates and video formats. Aussie TikTokers love authentic, relatable content — much like here in the UK — but with a distinct local flavour. Campaigns by UK beauty brand Charlotte Tilbury and sportswear giant JD Sports have successfully tapped into this vibe, mixing influencer partnerships with paid ads.
Payment methods are also straightforward for UK advertisers targeting Australia: most use GBP for budgeting but pay in AUD through TikTok’s self-serve platform or via third-party agencies specialising in Australasian markets. Local compliance is smooth, provided you respect Australia’s strict advertising standards, especially around health claims and consumer protection laws.
📊 Australia TikTok Advertising Rates by Category 2025
Here’s where it gets juicy. TikTok ad rates in Australia vary widely depending on the ad format, category, and targeting depth. From in-feed videos to branded effects, the pricing reflects Australia’s robust advertiser demand and creator ecosystem.
| Ad Type | Average CPM (AUD) | UK Equivalent (GBP) | Notes |
|---|---|---|---|
| In-Feed Ads | $15 – $30 | £8 – £16 | Most common; great for reach |
| TopView | $50 – $80 | £27 – £43 | Prime full-screen, high impact |
| Branded Hashtag Challenge | $120k – $200k | ~£65k – £108k | Massive engagement; big spend |
| Branded Effects | $30k – $60k | ~£16k – £32k | Custom AR filters, niche targeting |
| Spark Ads (Boosted UGC) | $10 – $25 | £5.5 – £13 | Amplify organic creator content |
Note that CPM (cost per mille) is measured per thousand impressions. Also, branded hashtag challenges and effects are more of a campaign buy, often negotiated directly with TikTok or via agencies.
💡 Practical Tips for UK Advertisers Targeting Australia
- Localise Creatively: Aussie humour and slang resonate. Partner with local creators like Sarah Magusara or King Bach Australia to keep content authentic.
- Budget Wisely: Start small with in-feed ads to test waters before splurging on TopView or hashtag challenges.
- Payment & Currency: Use GBP for budgeting but always keep an eye on AUD exchange rates. TikTok’s platform handles currency conversion but agency fees may vary.
- Legal Compliance: Australia’s ACCC is strict. Avoid misleading claims especially in health, finance, and supplements sectors.
People Also Ask
What are the typical TikTok ad rates in Australia compared to the UK?
Australian TikTok ad rates tend to be slightly higher than the UK for premium placements like TopView and branded challenges due to intense competition and higher engagement in that region. For in-feed ads, costs are more comparable, averaging around £8 to £16 CPM for both markets.
How do UK advertisers pay for TikTok ads in Australia?
Most UK advertisers use their credit cards or agency billing handled in GBP, with TikTok converting payments to AUD. Agencies specialising in Australasian markets can offer bundled billing and localised support.
Which TikTok ad format is best for UK brands entering Australia?
For starters, in-feed ads offer cost-effective reach and easy measurement. Once you have traction, branded hashtag challenges are excellent for driving viral engagement but require bigger budgets and longer lead times.
❗ Risks and Challenges to Watch
- Cultural Missteps: Aussie TikTok audiences spot inauthentic content fast. Avoid copying UK campaigns verbatim.
- Budget Overruns: Without careful monitoring, CPM spikes during events or holidays can inflate costs.
- Regulatory Hurdles: Non-compliance with Australian advertising standards can lead to fines or campaign bans.
- Currency Fluctuation: GBP to AUD exchange can impact overall spend unpredictably.
Final Thoughts
Entering the Australian TikTok market in 2025 offers juicy opportunities for UK advertisers and creators who get the local nuances right. The ad rates reflect a vibrant, competitive arena but with smart planning — localised content, phased budgeting, and legal savvy — you can nail your campaign ROI.
BaoLiba will continue updating the UK market on Aussie TikTok trends and ad rates. Keep an eye on our blog for the freshest intel and hands-on advice from the cross-border influencer marketing frontline.
