If you’re a UK advertiser or influencer looking to tap into Belgium’s Facebook scene in 2025, you’ve landed in the right place. The Belgium Facebook influencer landscape is buzzing, and knowing who the top players are with the biggest fanbases can seriously up your game. Whether you’re aiming for cross-border campaigns or scouting for collaborations, this ranking will give you the lowdown on the hottest Belgium influencers by fans, plus some practical tips on working with them from a UK perspective.
As of May 2025, Belgium’s Facebook influencer market is a melting pot of lifestyle mavens, gamers, and micro-celebs, with audiences that are highly engaged and diverse. UK brands that want to break into this space need to understand not just the numbers, but also the culture, payment preferences, and legal dos and don’ts that come with cross-border influencer marketing.
Let’s dive in.
📊 Belgium Facebook Influencer Ranking by Fans in 2025
According to the latest data from May 2025, here’s the rundown of Belgium’s top Facebook influencers by fan count:
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Natoo – 4.8 million fans
A French-speaking Belgian content creator famous for her comedy sketches and lifestyle posts. Natoo’s charm lies in her authentic connection with fans, making her a prime pick for UK brands in fashion and beauty. -
Cyprien Iov – 4.3 million fans
Although French, Cyprien’s reach spills into Belgian audiences heavily. His gaming and pop culture content is gold for tech and entertainment brands targeting younger demographics. -
Ewoud – 3.2 million fans
Flemish-speaking influencer with a focus on fitness and wellness. UK health brands looking to expand in Belgium should keep Ewoud on their radar. -
Hannelore Knuts – 2.9 million fans
A fashion model turned influencer, Hannelore blends high fashion with accessible style, perfect for luxury UK brands wanting local credibility. -
Squeezie – 2.5 million fans
The gaming world’s titan, Squeezie’s Belgian fans are highly engaged, making him a must-watch for UK gaming companies and gadget makers.
The common thread? These influencers all have strong, loyal fanbases that trust their opinions. For UK brands, this means better ROI on Facebook campaigns if you pick the right collaboration.
📢 Marketing Trends in Belgium Facebook Influencer Scene for UK Advertisers
In May 2025, UK marketers looking to crack the Belgium Facebook market should note:
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Multilingual Content is King: Belgium is split mainly between French and Flemish speakers. Brands should tailor content or collaborate with bilingual influencers to maximise reach.
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Video Dominance: Facebook’s algorithm favours video content heavily. Influencers who produce engaging video content tend to have higher fan interaction.
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Payment Preferences: Belgian influencers commonly prefer payment via SEPA bank transfers or PayPal in Euros (€). UK advertisers must prepare for currency conversions from GBP (£) to Euros to avoid surprises.
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Compliance & Transparency: Belgium follows EU influencer marketing regulations strictly. Clear disclosure of sponsored content is mandatory. UK advertisers should ensure contracts and content comply to avoid penalties.
💡 Practical Tips for UK Influencers and Advertisers Working with Belgium Facebook Influencers
If you’re from the UK and want to jump on the Belgium Facebook influencer train, here are some no-nonsense tips:
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Localise Your Approach: Don’t just slap on English copy. Collaborate with Belgian influencers who understand local culture and language nuances. For example, brands like ASOS have nailed this by working with bilingual influencers to adapt campaigns for Belgium.
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Use Trusted Local Agencies: Platforms like BaoLiba, which operate across 100+ countries, can connect you with vetted Belgium Facebook influencers and handle compliance and payments smoothly.
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Leverage UK Payment Systems with Euro Options: Many UK advertisers use platforms like Payoneer or TransferWise that offer competitive exchange rates and hassle-free Euro payments to Belgium.
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Respect Work Culture & Timing: Belgium’s workweek and holidays differ from the UK. Time your campaigns to avoid clashes with local events or public holidays like Belgian National Day (21 July).
📊 People Also Ask
Who are the top Belgium Facebook influencers in 2025?
The top influencers by fans include Natoo, Cyprien Iov, Ewoud, Hannelore Knuts, and Squeezie. They cover niches from comedy and lifestyle to gaming and wellness.
How do UK brands pay Belgium Facebook influencers?
Most payments happen via SEPA bank transfers or PayPal in Euros. UK advertisers typically convert GBP to EUR using services like TransferWise to avoid hefty fees.
What legal aspects should UK advertisers consider when working with Belgium influencers?
UK advertisers must comply with EU and Belgian influencer marketing laws, including mandatory disclosure of sponsored content and data privacy regulations under GDPR.
❗ Risks and Pitfalls to Avoid
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Ignoring Language Barriers: English-only campaigns flop in Belgium. Make sure your influencer or content is bilingual or localised.
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Skipping Legal Checks: Non-compliance with influencer marketing laws can lead to fines and reputational damage.
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Underestimating Payment Delays: International transfers can take time; plan budgets accordingly.
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Overlooking Audience Authenticity: Always vet fanbases for fake followers to ensure genuine engagement.
For UK advertisers and influencers, cracking the Belgium Facebook market in 2025 means playing smart — respecting local culture, legal frameworks, and payment norms. The influencer ranking above is your starting gun. Pick your partners wisely, localise your messaging, and stay compliant.
BaoLiba will continue to update the UK market with the latest influencer marketing trends and practical guides. Stay tuned!
