If you’re a UK-based advertiser or influencer trying to crack the Canada market on Facebook, you’re in the right place. We all know Facebook’s still a beast for engagement, especially north of the border where influencer culture is booming but plays a bit differently from the UK scene. So, buckle up, because as of May 2025, I’m breaking down the top Canadian Facebook influencers by fan base and what that means for your campaigns.
📊 Canada Facebook Influencer Ranking 2025 Overview
Let’s cut to the chase. Facebook’s influencer game in Canada is no joke. Unlike the UK, where TikTok and Instagram often steal the limelight, Canadian audiences still love Facebook for lifestyle, community groups, and local content. According to May 2025 data, the top Canadian Facebook influencers boast fan counts ranging from 2 million to over 10 million, with niches covering everything from food and travel to tech and fitness.
Some big names you’ll want on your radar include:
- Evan Carmichael – Entrepreneur and motivational speaker with 6+ million fans. His content blends business advice and personal growth, a sweet spot for B2B and lifestyle brands.
- Rachel Hollis – Lifestyle and wellness queen, with a solid 4.5 million follower base. Perfect for health, beauty, and wellness brands targeting middle-aged women.
- The Sorry Girls – DIY and home décor influencers, pulling in around 3 million. Great for homeware brands and retailers.
- Linus Tech Tips – Tech guru with a cult following on Facebook, clocking over 7 million fans. A must for tech and gadget advertisers.
These influencers reflect a broad spectrum of Canadian culture and interests, which makes targeting by niche easier than ever.
📢 UK Marketers and Canadian Facebook Influencer Collaboration
For UK advertisers, cracking the Canadian Facebook scene means understanding key differences in how influencers operate and how fans engage.
Payment and Collaboration
Most Canadian influencers prefer payment via bank transfer (in CAD), PayPal, or even platforms like Wise for international transfers. Unlike the UK, where BACS and Faster Payments dominate, cross-border payments need a bit more care — always factor in currency conversions and fees.
Also, Canadian legal culture is a bit more laid-back on disclosures but still requires clear #ad or #sponsored tags to stay compliant with the Competition Bureau. Unlike the UK’s ASA, Canadian regulations are less aggressive but watch out for provincial differences, especially in Quebec where French language laws apply.
Social Platform Nuances
Facebook groups rule in Canada for community marketing. Many influencers double down on groups where fans interact daily, so brands should consider group sponsorships or community takeovers alongside regular posts.
UK brands like Greggs or BrewDog experimenting with Canadian Facebook influencers have found success by localising offers and tapping into these groups rather than just blasting ads.
💡 Practical Tips for Working with Canadian Facebook Influencers
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Localise content: Canadian humour and slang differ from the UK. A “boot” is a car’s “trunk,” and “cheque” is still spelled with a ‘que’. Get someone who knows the local lingo to help with copy.
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Leverage micro-influencers: Beyond the big fish, Canada has a thriving micro-influencer scene (50k–200k fans) with high engagement rates and more affordable rates. These are often overlooked but bring killer ROI for UK brands.
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Timing is everything: Canada spans six time zones — from Pacific to Atlantic. Schedule posts strategically to hit peak hours in your target provinces.
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Payments in GBP to CAD: Always clarify currency to avoid surprises. Payment platforms like Payoneer or Wise reduce fees compared to traditional bank transfers.
📊 People Also Ask
What is the most popular type of Facebook influencer in Canada?
Lifestyle and tech influencers lead the pack on Facebook in Canada. Their relatable content and practical tips resonate well with Canadian audiences, who prefer authenticity over flashiness.
How do UK brands pay Canadian influencers?
Most UK brands pay via PayPal or international bank transfers, often using currency exchange services like Wise to get better rates and minimise fees.
Are Canadian Facebook influencer campaigns effective for UK advertisers?
Absolutely. If you tailor your messaging and pick influencers aligned with your brand values, Canadian Facebook campaigns can drive solid engagement and conversions, especially in lifestyle and tech sectors.
❗ Final Thoughts
Navigating the 2025 Canada Facebook influencer ranking isn’t just about numbers — it’s about understanding the local context, legal nuances, and payment logistics. For UK advertisers and influencers, the key is to blend your proven UK strategies with Canadian flavour, respecting the market’s unique traits.
BaoLiba will continue updating the latest UK and Canada influencer marketing trends, so stay tuned and keep hustling!
