If you’re a UK-based advertiser or content creator eyeing the Canadian market, knowing the LinkedIn ad rates for 2025 is pure gold. LinkedIn remains the go-to platform for B2B connections, recruitment, and professional branding — and Canada, with its thriving business hubs like Toronto and Vancouver, is a hotspot for ambitious campaigns. As of June 2025, the landscape is clearer than ever, so let’s deep dive into the full category advertising rates on LinkedIn in Canada, tailored for you in the United Kingdom.
📊 Canada LinkedIn Ad Rates Overview for 2025
LinkedIn advertising isn’t cheap, but its ROI can be solid if you know the ropes. In Canada, LinkedIn ad rates vary widely depending on your campaign type, targeting, and ad format. Here’s the lowdown:
| Ad Category | Cost Per Click (CPC) CAD | Cost Per 1,000 Impressions (CPM) CAD | Notes |
|---|---|---|---|
| Sponsored Content | $6 – $9 | $9 – $15 | Native ads in feed |
| Message Ads (InMail) | $0.80 – $1.20 | N/A | Direct messaging |
| Text Ads | $3 – $5 | $6 – $9 | Sidebar ads |
| Dynamic Ads | $8 – $12 | $10 – $18 | Personalised display ads |
| Video Ads | $8 – $13 | $12 – $20 | Autoplay video in feeds |
Rates are approximate as of June 2025 and subject to targeting specifics.
For UK advertisers paying in pounds sterling (GBP), expect the rates to convert roughly at CAD 1 = GBP 0.60, but always check the latest forex rates.
💡 Why UK Marketers Should Care About Canadian LinkedIn Rates
Canada and the UK share strong business ties, and many British companies are expanding North American footprints. LinkedIn’s professional network is a prime spot for high-value leads. Unlike Facebook or Instagram, LinkedIn’s audience is laser-focused on career and business interests, making it ideal for B2B campaigns or executive recruitment.
Example: A London-based recruitment agency like Michael Page UK might want to target Canadian tech firms for executive hires. Knowing LinkedIn’s Canadian ad rates helps budget campaigns realistically and optimise for cost-efficiency.
📢 UK Social Media Landscape vs. Canadian LinkedIn Advertising
In the UK, platforms like Instagram and TikTok dominate B2C advertising, but LinkedIn rules the B2B space. UK advertisers are used to CPCs ranging from £2 to £5 on LinkedIn, which compares to CAD 6-9 in Canada. This difference reflects market maturity, audience size, and purchasing power.
Payments in the UK are typically settled via credit cards or PayPal in GBP, while in Canada, local payment methods like Interac may be more common but LinkedIn standardises billing globally.
📊 How to Maximise Your ROI on Canadian LinkedIn Ads from the UK
Targeting Is King
Canada is diverse: English dominates, but French is official in Quebec. UK advertisers must tailor campaigns linguistically and culturally. For example, a UK digital agency targeting Montreal’s finance sector should run bilingual ads and respect local business etiquettes.
Use Local Case Studies
Nothing sells better than proof from within. Highlight collaborations with Canadian brands like Shopify or local influencers to build trust.
Payment & Currency Strategy
UK advertisers should track currency fluctuations and set LinkedIn campaigns in CAD to avoid hidden fees. Use UK bank cards with no foreign transaction fees or platforms like Revolut for smoother payments.
❗ Legal and Cultural Considerations
Canadian advertising laws, governed by the Competition Bureau and CASL (Canada’s Anti-Spam Legislation), require consent for marketing communications. UK marketers must ensure compliance when running Message Ads or email outreach via LinkedIn.
Culturally, Canadians appreciate polite, straightforward communication — avoid overly aggressive sales pitches common in some UK campaigns.
People Also Ask
What is the average LinkedIn ad cost in Canada for 2025?
As of June 2025, the average CPC for LinkedIn ads in Canada ranges between CAD 6 to CAD 9, with CPMs around CAD 9 to CAD 20 depending on ad format.
How do LinkedIn ad rates in Canada compare to the UK?
Canadian LinkedIn CPCs tend to be higher than in the UK, reflecting market differences. UK advertisers typically see CPCs of £2 to £5, whereas Canadian rates convert to roughly GBP £3.60 to £5.40.
Can UK advertisers run LinkedIn campaigns targeting Canadian professionals?
Yes, UK advertisers can efficiently target Canadian professionals on LinkedIn, but should consider local language, culture, currency, and legal requirements for best results.
Final Thoughts
Navigating LinkedIn ad rates in Canada from the UK requires a mix of savvy budgeting, cultural understanding, and legal know-how. As of June 2025, the Canadian LinkedIn market offers strong opportunities for B2B growth, recruitment, and brand building — if you play your cards right.
BaoLiba will continue updating you on UK and Canadian influencer marketing trends, so keep an eye on our blog for fresh insights and real-world tips. Let’s crush those cross-border campaigns together!
