If you’re an advertiser or a content creator in the United Kingdom looking to tap into the North American TikTok wave, knowing who’s ruling the TikTok scene in Canada in 2025 is pure gold. As of May 2025, the Canadian TikTok influencer landscape is buzzing, and understanding the top players can seriously up your marketing game or collab strategy. This article dives into the latest Canada TikTok influencer ranking by fans, sprinkled with UK market insights on how to best engage these creators and leverage this hype.
📊 Canada TikTok Influencer Ranking 2025: The Lowdown
TikTok’s explosive growth shows no sign of slowing, and Canada – with its bilingual charm and diverse content creators – is a hotspot for authentic influencer marketing. The top influencers here have amassed millions of fans, and their content ranges from comedy and lifestyle to gaming and beauty.
As of 2025 May, the leading Canadian TikTok influencers include:
-
Khaby Lame (originally from Italy but residing in Canada) – Known for his silent, relatable comedy skits, Khaby has smashed records with over 160 million fans worldwide, with a substantial Canadian and global following.
-
Josh Richards – One of the original TikTok stars from Canada, who’s now a multi-platform influencer and entrepreneur, boasting around 30 million fans.
-
Avani Gregg – Though primarily US-based, her Canadian roots contribute to her strong presence in the Canadian TikTok market, with 40+ million fans.
-
Larray – Popular for his comedic and music videos, Larray has grown his fanbase to around 25 million, with a notable Canadian audience.
-
Kristen Hancher – A Canadian original with a loyal fan base of over 15 million, she mixes dance, lip-syncs, and lifestyle content.
These influencers don’t just have numbers; they have engagement and the cultural nuance that resonates with Canadian audiences, which is crucial for UK advertisers wanting to break into this market.
📢 Marketing Trends UK Advertisers Should Watch
In 2025 May, UK advertisers eyeing Canadian TikTok influencers must adapt to the subtle differences in consumer behaviour and payment preferences between the two markets. Here’s what we’re seeing:
-
Payment & Collaboration Models: UK brands often prefer straightforward payment in GBP (£) via platforms like PayPal or bank transfers, but Canadian creators favour CAD transactions and use platforms like Interac e-Transfer or Venmo. Cross-border payments should factor in currency exchange and tax implications—think VAT and Canadian GST/HST.
-
Content Style & Compliance: Canadian influencers abide by both Canadian Anti-Spam Legislation (CASL) and the FTC guidelines for influencer marketing, which are similar but have their quirks. Disclosure (‘#ad’, ‘#sponsored’) is non-negotiable, and UK marketers must ensure contracts reflect this.
-
Platform Nuances: TikTok in Canada skews younger but with a strong bilingual (English and French) presence. Brands like Hudson’s Bay and Lululemon have nailed this by partnering with bilingual influencers to tap into both English and French Canadian markets.
-
Cultural Sensitivity: Canadians value politeness and inclusivity. UK advertisers should avoid aggressive sales tactics and instead embrace storytelling that connects emotionally and authentically.
💡 Practical Tips for UK Influencers Collaborating with Canadian TikTokers
If you’re a UK content creator wanting to break into the Canadian TikTok sphere or collaborate with Canadian influencers, here’s the gameplan:
-
Find the Right Niche: Canadian TikTok trends vary by region and culture. For example, Toronto’s scene is more urban and music-driven, whereas Quebec favours French-language comedy and lifestyle content. Use tools like BaoLiba’s platform to filter influencers by region and niche.
-
Leverage Local Hashtags & Sounds: Join Canadian challenges and use trending local sounds to boost visibility. Hashtags like #CanadaTok or #TorontoVibes are your friends.
-
Cross-Promote on UK Platforms: Since TikTok’s algorithm favours native content, cross-posting on UK-based platforms like Instagram Reels and YouTube Shorts can build your fanbase on both sides of the pond.
-
Understand Legalities: If you’re taking sponsorship money from Canadian brands or agencies, be aware of tax rules—Canada requires reporting of foreign income, and you may need to declare earnings properly in the UK HMRC system.
People Also Ask
Who are the top Canadian TikTok influencers in 2025?
The biggest names include Khaby Lame, Josh Richards, Avani Gregg, Larray, and Kristen Hancher, with millions of fans and strong engagement across various niches.
How can UK advertisers work with Canadian TikTok influencers?
Start by understanding payment preferences (CAD vs GBP), legal requirements like disclosure, and cultural nuances. Use influencer marketing platforms such as BaoLiba to source and manage collaborations efficiently.
What payment methods do Canadian TikTok influencers prefer?
Popular methods include Interac e-Transfer, PayPal, and Venmo, with payments most commonly done in CAD. UK advertisers should plan for currency exchange and potential tax implications.
❗ Risks and Challenges to Keep in Mind
Cross-border influencer marketing isn’t without headaches. Watch out for:
-
Currency Fluctuations: GBP to CAD exchange rates can impact your budget.
-
Legal Compliance: Ignoring Canadian disclosure laws can land you in hot water.
-
Cultural Missteps: Content that’s too “UK-centric” might flop in Canada—localisation is key.
-
Payment Delays: Different banking systems might slow down payments; always clarify terms upfront.
Final Thoughts
The 2025 Canada TikTok influencer ranking offers UK advertisers and creators a roadmap into a thriving market that’s rich with opportunity but demands savvy localisation. Whether you’re scouting for the next big influencer collab or looking to expand your brand’s footprint, staying on top of fan rankings, legal nuances, and payment preferences is non-negotiable.
BaoLiba will continue updating UK marketers on the latest global influencer trends, including deep dives into the Canadian TikTok scene. Stay tuned and keep hustling!
