2025 is shaping up to be a pivotal year for influencer marketing, especially across borders. For UK advertisers and creators eyeing the Canadian market, Twitter remains a powerhouse platform to build authentic connections and scale campaigns. In this deep-dive, we’ll unpack the 2025 Canada Twitter influencer ranking by fans, sharing insider tips on collaborating with top Canadian voices and how to leverage this for your UK-based business.
By May 2025, Twitter’s influence across Canada has only grown, with local creators amassing millions of engaged followers. Understanding who tops the charts and how to tap into their audiences can make the difference between a so-so campaign and a viral smash.
📢 Why Canada Twitter Influencer Ranking Matters for UK Brands
Canada and the UK share cultural similarities and language, making cross-promotion a natural fit. But the devil’s in the details — payment methods, legal compliance, and platform use vary. UK advertisers must consider:
- Payment: Typically in GBP or CAD via PayPal or direct bank transfers. Familiarity with currency conversions and tax implications is critical.
- Compliance: Canada’s CASL (Canadian Anti-Spam Legislation) and data privacy laws are strict. Ads must be clearly disclosed, mirroring UK ASA standards.
- Cultural Nuances: Canadians favour polite, witty, and community-driven content. The tone is less aggressive than US markets but more casual than UK’s sharp sarcasm.
For instance, UK fashion label Boohoo partnered with Canadian Twitter influencer @thefashionmap (2.1M fans) for a winter capsule collection. The campaign nailed the blend of style and local Canadian lifestyle, resulting in a 35% boost in sales north of the border.
📊 Top 5 Canada Twitter Influencers by Fans in 2025
Here’s a snapshot of the crème de la crème in Canadian Twitter influence, ranked by follower count and engagement as of May 2025:
- @drake – The global rap icon still dominates with 17M+ fans, blending music, lifestyle, and personal brand storytelling.
- @justinbieber – Another music heavyweight with 15M fans, driving massive engagement with his loyal community.
- @LillySingh – Comedian and TV host with 8.3M fans, known for relatable comedy and social commentary.
- @MKBHD – Tech guru Marques Brownlee boasts 5.5M fans, perfect for brands in electronics and gadgets.
- @Nardwuar – Cult favourite interviewer with 3.7M fans, ideal for niche cultural and music campaigns.
Notice the mix of entertainment, tech, and comedy? This diversity is gold for UK advertisers wanting to segment campaigns by genre or audience type.
💡 How UK Advertisers Can Work With Canadian Twitter Influencers
Getting real results means more than just throwing money at big names. Here’s how to play it smart:
-
Micro-Influencers for Niche Reach: While the top dogs grab headlines, micro-influencers (50k-500k fans) often have higher engagement rates and localised clout. UK skincare brand The Ordinary saw a 22% uplift in Canadian sales through a campaign with 12 micro-influencers on Twitter.
-
Use Local Agencies: Partnering with Canadian influencer agencies like The Influence Agency can save you headaches around contracts, legal compliance, and payment logistics.
-
Content Localisation: Brits must avoid direct copy-and-paste. Canadian Twitter culture favours humour with a sprinkle of politeness, regional slang, and references to local events (think hockey playoffs or Canada Day).
-
Clear Payment Terms: Since GBP to CAD conversion fluctuates, agree on payment terms upfront. PayPal is widely accepted, but some influencers prefer direct deposits to avoid fees.
📊 People Also Ask
Who is the most followed Twitter influencer in Canada in 2025?
As of May 2025, @drake holds the top spot with over 17 million followers, blending music, lifestyle, and personal brand content.
How do UK brands pay Canadian influencers on Twitter?
Most UK brands pay via PayPal or direct bank transfers, usually converting GBP to CAD. It’s crucial to clarify payment schedules and tax responsibilities upfront.
What type of content works best on Canadian Twitter?
Content that’s witty, community-focused, and sprinkled with polite humour resonates best. Local events and cultural references boost engagement.
❗ Common Pitfalls for UK Advertisers in Canadian Twitter Campaigns
- Ignoring Legal Nuances: CASL is no joke – failing to disclose paid partnerships can lead to fines.
- Cultural Tone-Deafness: UK sarcasm can fall flat or offend Canadian audiences.
- Overlooking Micro-Influencers: Big follower counts don’t guarantee sales or engagement.
- Poor Payment Planning: Currency fluctuations can erode campaign budgets if not managed wisely.
💡 Final Tips for Scaling Your Canada Twitter Campaigns from the UK
- Leverage BaoLiba’s platform to find vetted Canadian Twitter influencers, complete with verified follower stats and engagement metrics.
- Test campaigns with a mix of mega and micro-influencers to optimise reach and ROI.
- Stay updated on Canadian social media laws and platform algorithm changes.
- Localise copywriting and creatives — no one wants a UK ad that screams “not made for you.”
BaoLiba will continue to update the latest influencer marketing trends in the United Kingdom and beyond, so keep an eye on our blog for the freshest insights on global influencer strategies.
Ready to crack the Canada Twitter market? Dive in with these rankings and insider tips, and watch your brand’s reach soar across the pond.
