If you’re a UK-based advertiser or influencer keen on tapping into Latin America’s vibrant digital scene, you can’t ignore Chile’s Facebook influencer landscape in 2025. As of May 2025, Chile’s Facebook influencers are flexing serious muscle, boasting millions of fans and driving engagement that’s gold for brands ready to globalise. Whether you’re running campaigns from London or Manchester, understanding who’s hot in Chile’s Facebook influencer ranking can seriously up your game.
This article breaks down the top Chilean Facebook influencers by fans, what makes them tick, and how UK marketers can practically collaborate with them — all while keeping in mind the nuances of local payments, legal culture, and social media trends on both sides of the pond.
📊 Why Chile Facebook Influencers Matter in 2025
Chile’s social media ecosystem has matured fast. Facebook remains a heavyweight platform, especially outside the youngest demographics, where Instagram and TikTok dominate more. For brands aiming at Chile’s middle class — who spend in Chilean pesos (CLP) but often engage with English-language content — Facebook influencers offer a direct line to millions.
UK advertisers should note: Chile’s Facebook influencer ranking is not just about fans; it’s about engagement, credibility, and cultural fit. As of May 2025, many of these influencers have built communities that trust their opinions on tech, beauty, lifestyle, and even finance.
💡 Top Chile Facebook Influencers by Fans: The 2025 Line-Up
Here’s a quick rundown of the Chilean Facebook influencer scene, focusing on those with the highest fans count and proven engagement rates:
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Camila Andrade – A lifestyle and beauty guru with over 2.5 million fans. She’s well-known for authentic product reviews and often collaborates with brands like Lush UK and Boots, making her a go-to for beauty campaigns.
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Diego Rojas – Tech influencer with 1.8 million fans. Diego’s audience loves deep dives into gadgets, gaming, and mobile apps. UK tech brands targeting Chileans, like Currys PC World, could tap into his credibility.
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Sofía Maturana – Fitness and wellness influencer boasting 2 million fans. She’s partnered with gyms and health supplement brands both locally and internationally, including UK-based Myprotein.
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Jorge Valdivia – Sports commentator and football fanatic with 2.3 million fans. Given football’s massive popularity in Chile and the UK, Jorge’s page is perfect for sports betting companies or kit manufacturers.
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Paula Torres – Foodie and travel vlogger with 1.5 million fans. Paula’s audience loves exploring local Chilean cuisine and global flavours, a nice match for UK gourmet brands or travel agencies.
These influencers not only have the fans but also the trust and interaction levels UK advertisers crave. The key is to approach them with tailored offers and transparent payment terms.
📢 UK Advertiser Tips for Collaborating with Chile Facebook Influencers
Working with Chilean Facebook influencers isn’t just about throwing money at ads. Here’s how UK-based brands or agencies can do it right:
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Local Currency Matters: Chileans transact in CLP. Negotiate payments in a way that protects both parties from currency fluctuations. Platforms like Payoneer or Wise are excellent for smooth cross-border payments in GBP to CLP.
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Cultural Nuance: Chilean audiences appreciate influencers who keep it real — no over-the-top sales pitches. UK brands should give influencers creative freedom but provide clear brand guidelines.
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Compliance & Contracts: Chile has strict advertising laws, especially for health and financial products. Ensure contracts specify compliance with Chilean consumer protection laws and Facebook’s ad policies.
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Payment Methods: Digital wallets are popular but not universal. Many influencers prefer bank transfers or local payment apps like MercadoPago. Confirm payment preferences upfront to avoid delays.
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Local Partners: Agencies like We Are Social Chile or local influencer marketing platforms can help bridge cultural and logistical gaps. Their on-ground knowledge is invaluable.
📊 Facebook Influencer Ranking Fans: How UK Marketers Can Track and Use This Data
Keeping tabs on the Chile Facebook influencer ranking by fans helps UK marketers spot rising stars and avoid burnout from partnering only with established names. Tools like Socialbakers, Hootsuite Insights, or BaoLiba’s own platform offer real-time data on fan growth, engagement rates, and content performance.
Understanding fan demographics matters too. For example, many Chilean Facebook fans are aged 25–40, urban, and avid online shoppers — a sweet spot for UK brands selling e-commerce products.
People Also Ask
How do Chilean Facebook influencers differ from those in the UK?
Chilean influencers often blend personal storytelling with product promotion more organically, reflecting local community values. Unlike some UK influencers who might chase trends rapidly, Chilean influencers maintain steady engagement by nurturing long-term trust.
What payment methods do Chilean influencers prefer?
Bank transfers and local payment apps like MercadoPago are common. International platforms such as Payoneer and Wise work well for GBP to CLP transactions, ensuring smooth cross-border payments.
Can UK brands legally advertise through Chilean Facebook influencers?
Yes, but it’s crucial to comply with Chilean advertising laws, especially around disclosure and product claims. Partnering with local agencies helps navigate these legal waters.
❗ Legal and Cultural Pitfalls to Avoid
UK advertisers entering Chile’s Facebook influencer space must be mindful of local data privacy laws and advertising standards. Chile’s Consumer Protection Law (Ley del consumidor) demands transparent influencer endorsements. Avoid vague contracts and always require clear disclaimers on sponsored posts.
Culturally, Chileans respect authenticity. Overly scripted content or blatant sales pitches can backfire, damaging both influencer and brand reputations.
Final Thoughts
The 2025 Chile Facebook influencer ranking by fans presents a golden opportunity for UK advertisers looking to diversify their global marketing efforts. These influencers bring not just numbers but genuine engagement and cultural relevance that money can’t buy easily.
By understanding payment preferences, legal frameworks, and cultural nuances, UK brands can build partnerships that drive sales and brand loyalty in Chile’s dynamic market.
BaoLiba will continue updating UK marketers on influencer marketing trends worldwide, including the latest from Chile and other Latin American hotspots. Stay tuned and keep your campaigns sharp!
