If you’re a UK-based brand or content creator looking to crack the Denmark TikTok scene in 2025, knowing who’s ruling the roost with fans is pure gold. Denmark’s TikTok game is buzzing, and the influencer landscape there offers fresh collab opportunities and insights that can seriously level up your cross-border marketing hustle.
In this piece, we’ll break down the 2025 Denmark TikTok influencer ranking by fans, and why UK advertisers and creators should care. Plus, we’ll throw in some local UK marketing context, payment tips, and how to navigate this with a smooth legal and cultural compass.
📢 Denmark TikTok Influencer Ranking 2025 – What’s the Deal?
As of May 2025, Denmark’s TikTok scene is thriving with creators who’ve amassed millions of fans, blending niche humour, lifestyle, and music content that resonates across Europe. The top influencers don’t just post viral vids—they’re building loyal fanbases that UK brands can tap into for authentic engagement.
Here’s a quick snapshot of the top Danish TikTok stars by fans:
- Emil Thorup – Comedy and lifestyle king with 8.5 million fans.
- Maja Malou Lyse – Beauty and fashion influencer boasting 6.7 million fans.
- Oliver Damgaard – Music and dance trendsetter with 5.2 million fans.
- Nanna Bagger – Fitness and wellbeing with 4.8 million fans.
- Frederik Holm – Comedy and skits, 4.3 million fans.
These creators are perfect for brands wanting to crack markets beyond the UK, especially into the Nordics, where Danish culture carries weight.
💡 Why UK Advertisers Should Care About Denmark TikTok Influencers
UK brands are no strangers to influencer marketing, but Denmark presents a slightly different game:
- Audience Engagement: Danish TikTok fans are picky—they value authenticity and local flair. UK brands that lean into these traits find better success.
- Currency & Payment: Payments typically happen in GBP or EUR depending on the agency, but a lot of Danish creators prefer bank transfers or PayPal. Platforms like BaoLiba make this straightforward.
- Legal & Tax Culture: Denmark has strict GDPR compliance and content transparency laws similar to the UK, so disclosures are a must. Also, VAT on influencer fees can be tricky across borders, so consult your accountants.
- Collaboration Style: Danish creators often prefer long-term partnerships over one-offs. UK brands should prepare for relationship-building rather than quick campaigns.
📊 Denmark TikTok Influencer Market vs UK Trends
In May 2025, UK influencer marketing is evolving with a focus on authenticity, micro-influencers, and platform diversification. Danish TikTok influencers reflect similar trends: fans crave real storytelling, and creators engage in niche passions like sustainability, wellness, and local culture.
For UK advertisers, this means:
- Leveraging micro-influencers in Denmark (100k-500k fans) can deliver better ROI and authentic reach.
- Using localized content that respects Danish humour and norms, rather than copy-pasting UK campaigns.
- Integrating TikTok with Instagram and YouTube for a multi-channel push, as Danish influencers cross-post heavily.
📈 People Also Ask
Who are the top TikTok influencers in Denmark in 2025?
As of May 2025, Emil Thorup, Maja Malou Lyse, and Oliver Damgaard top the Denmark TikTok influencer ranking with millions of fans. These creators dominate comedy, beauty, and music niches respectively.
How can UK brands work with Danish TikTok influencers?
Start by researching creators who align with your brand values, then approach via agencies or platforms like BaoLiba for seamless cross-border collaboration. Be mindful of Danish content laws and payment preferences.
What payment methods do Danish TikTok influencers prefer?
Bank transfers and PayPal are the most common among Danish creators. Some also accept payments through international platforms that convert GBP to DKK transparently.
💡 Pro Tips for UK Marketers Diving into Denmark TikTok
- Localise don’t Translate: Danish TikTok humour and trends can be subtle. Engage native speakers or Danish creators to tailor your message.
- Compliance Check: Include proper influencer disclosures and respect GDPR when handling user data.
- Pick the Right Influencer Tier: Mass reach is tempting, but mid-tier Danish influencers tend to have more engaged fans.
- Use BaoLiba: Platforms like BaoLiba help you find verified Danish TikTok influencers, manage contracts, and handle payments in GBP or EUR without fuss.
❗ What To Watch Out For
- Cultural Missteps: Danish audiences value openness and social responsibility. Avoid campaigns that feel pushy or insincere.
- Legal Hurdles: Always clarify tax responsibilities and VAT issues upfront. Cross-border tax glitches can kill your ROI.
- Trend Timing: TikTok trends move fast. Denmark’s TikTok users are quick to jump on new formats—be ready to adapt your strategy on the fly.
Final Thoughts
The 2025 Denmark TikTok influencer ranking offers a dynamic playground for UK brands and creators ready to go international with their marketing. Understanding the fanbase, respecting local culture, and leveraging the right payment and collaboration tools can make or break your campaigns.
BaoLiba will keep you updated on United Kingdom influencer marketing trends and cross-border opportunities. Stay tuned and get ahead in the game!
