If you’re a UK advertiser or content creator looking to dive into the Finland Pinterest scene in 2025, you’ve landed in the right place. Pinterest keeps growing as a powerhouse for visual discovery, especially in niche markets like Finland, where users are highly engaged with lifestyle, fashion, and home décor content. But here’s the rub — understanding the ad rates across Pinterest categories in Finland isn’t straightforward. So, let me break down the latest 2025 Finland Pinterest full category advertising rate table, peppered with practical insights for UK marketers ready to expand their cross-border game.
As of June 2025, Pinterest ad rates in Finland are shaped by local demand, category competition, and the UK’s currency considerations. We’ll also touch on how UK brands and influencers can maximise their ROI, payment methods that work, and the legal-cultural nuances to bear in mind.
📊 Understanding Finland Pinterest Ad Rates in 2025
First up, Pinterest advertising rates vary widely depending on the ad format and category. The main formats are Promoted Pins, Video Pins, and Shopping Ads. In Finland’s market, Promoted Pins still dominate, especially in lifestyle and DIY niches.
Here’s a snapshot of CPM (cost per mille, or cost per 1,000 impressions) and CPC (cost per click) for key Pinterest categories in Finland, converted roughly into GBP (£) for UK advertisers:
| Category | CPM (£) | CPC (£) |
|---|---|---|
| Home & Garden | £4.50 | £0.50 |
| Fashion & Style | £5.20 | £0.60 |
| Food & Drink | £3.80 | £0.45 |
| Travel | £4.00 | £0.50 |
| Health & Wellness | £4.80 | £0.55 |
| Technology | £3.50 | £0.40 |
| Arts & Crafts | £3.90 | £0.48 |
| Education | £3.20 | £0.38 |
Note: These rates reflect June 2025 market conditions and can fluctuate based on campaign specifics.
What’s notable? Fashion & Style commands the highest ad rates, which matches Finland’s strong Pinterest user base in trendy, sustainable fashion — a perfect fit for UK sustainable brands like People Tree or Thought looking to tap Finland.
💡 Practical UK Advertiser Tips for Finland Pinterest Campaigns
1. Local Currency and Payment Methods
Finnish advertisers pay in euros (EUR), but UK brands can bill in GBP using international payment gateways like PayPal, Stripe, or direct credit card payments. Pinterest’s ad platform supports major payment methods, but cross-border VAT and currency conversion fees can add up. Pro tip: use GBP billing options where possible to avoid double conversion fees.
2. Collaborate with Finnish Influencers
UK brands often overlook local influencer partnerships when entering Finland. Platforms like BaoLiba can connect you with Finnish Pinterest creators specialising in your niche — think Helsingin Käsityöläiset (craft makers) or Finnish eco-fashion bloggers. These collaborations boost authenticity and campaign relevance.
3. Cultural Tailoring
Finnish users love clean, minimalistic aesthetics and value sustainability. Campaigns that embody these values resonate better. Unlike the UK’s sometimes bold, flashy creatives, Finland favours subtlety. For instance, a UK company like Neal’s Yard Remedies could tailor their messaging around natural ingredients and eco-packaging to fit Finnish tastes.
4. Legal Compliance
Finnish advertising laws are strict on data privacy and truthful marketing, aligned with GDPR. Pinterest ad targeting must respect these rules — avoid aggressive retargeting or misleading claims. UK advertisers need to vet creatives and data handling accordingly.
📢 Marketing Trends in the UK and Finland Pinterest Scene June 2025
As of June 2025, UK marketers are increasingly turning to Pinterest for cross-border campaigns, especially within the Nordic region. Pinterest usage in Finland grew by 12% year-on-year, with a surge in mobile-first users. UK brands like The Body Shop have launched seasonal Finland-targeted campaigns with strong engagement thanks to Pinterest’s visual search and shopping tags.
Another trend is the rise of video Pins for storytelling. UK fashion brand ASOS experimented with short “how-to style” videos directly targeting Finnish audiences, resulting in a 20% lift in click-through rates compared to static Pins.
📊 Full Category Rate Table Explained
Breaking down the table further:
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Home & Garden: Strong in Finland due to popular cottage life and DIY culture. UK companies such as Dunelm or Habitat can leverage this sector.
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Fashion & Style: Highest CPM and CPC, driven by Finland’s active Pinterest fashion community. UK sustainable brands can gain traction here.
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Food & Drink: Moderate rates, popular among Finnish foodies. Collaborate with Finnish food bloggers for authentic reach.
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Travel: Pinterest travel ads see moderate costs, great for UK tour operators promoting Nordic trips.
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Health & Wellness: Growing interest in mindfulness and outdoor sports in Finland drives ad costs up.
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Technology & Education: Lower rates but steady demand; good for UK edtech startups or gadget brands testing the market.
### People Also Ask
What are typical Pinterest ad rates in Finland for UK advertisers?
Ad rates vary by category but expect CPMs between £3.20 and £5.20 and CPCs from £0.38 to £0.60 as of mid-2025.
How can UK brands pay for Pinterest ads targeting Finland?
UK advertisers can use GBP billing via PayPal, Stripe, or credit cards. Be mindful of currency conversion and VAT regulations.
Which Pinterest categories have the highest advertising demand in Finland?
Fashion & Style leads, followed by Home & Garden and Health & Wellness categories.
❗ Risks and Considerations for UK Advertisers
Watch out for cultural missteps — Finnish audiences are sensitive to over-promising and greenwashing. Ensure creatives are honest and culturally respectful. Also, Pinterest’s targeting options in Finland are narrower than in the UK, so expect some trial and error.
Final Thoughts
If you’re serious about cracking the Finland Pinterest market in 2025 from the UK, understanding the full category advertising rates is just the start. Tailor your creatives, partner with local influencers, and keep an eye on evolving trends. The Finnish Pinterest landscape is rich but requires a savvy, culturally tuned approach.
BaoLiba will continue updating the latest UK influencer marketing trends and cross-border campaign insights. Keep following us for the freshest intel to power your global campaigns.
