If you’re an advertiser or content creator based in the United Kingdom looking to tap into the Finnish market on Pinterest, you’ve landed in the right place. As of June 2025, Finland’s Pinterest advertising scene is heating up, and knowing the ad rates across all categories will give you a serious edge. Whether you’re working with local UK agencies or directly scaling campaigns, this guide breaks down the full category advertising rate table for Finland — no fluff, just the cold hard facts you need to budget smart and strategise better.
📢 Why Finland on Pinterest Matters for UK Advertisers
Pinterest might not be the first platform that springs to mind for UK marketers targeting Finland, but hear me out. Finland, with its high digital penetration and strong e-commerce growth, is rapidly adopting Pinterest not only as a discovery tool but as a prime platform for purchase inspiration.
UK brands like Marks & Spencer and ASOS have already seen uplift in Nordic engagement by localising content and leveraging Pinterest’s visual-first format. Plus, Finnish consumers love sustainable living and design, niches where Pinterest campaigns can shine.
The local currency is the Euro (€), but UK advertisers can handle payments easily via major credit cards or PayPal. Make sure your agency or platform partner can manage currency conversion cleanly to avoid nasty surprises in billing.
📊 2025 Finland Pinterest Advertising Rates Breakdown
Here’s the lowdown on Pinterest ad rates across Finland’s main content categories, updated as of June 2025. Rates are generally quoted in Euros per 1,000 impressions (CPM), but UK advertisers should expect some conversion fluctuations.
| Category | Average CPM (€) | Notes |
|---|---|---|
| Fashion | 5.50 | High demand, especially sustainable fashion |
| Home & Garden | 4.20 | Popular for DIY and Nordic design trends |
| Food & Drink | 3.80 | Growing interest in plant-based recipes |
| Travel | 6.00 | Seasonal spikes, especially summer months |
| Beauty | 5.00 | Strong female audience, skincare focus |
| Technology | 3.50 | Niche but growing, particularly smart home |
| Fitness & Wellness | 4.00 | Health-conscious Finnish users |
| Crafts & DIY | 3.00 | Popular among creative Finnish Pinners |
What Drives These Rates?
Pinterest’s ad rates in Finland are influenced by factors like audience size, competition, and seasonal demand. For instance, travel sees a bump in summer as Finns plan holidays, while fashion and beauty stay steady year-round due to evergreen interest.
UK advertisers should also factor in Pinterest’s auction-based system, meaning your CPM can swing depending on how competitive your targeting is. Using BaoLiba’s platform to access local influencer collaborations can help reduce costs by boosting ad relevance and engagement.
💡 Practical Tips for UK Advertisers Targeting Finland on Pinterest
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Localise Your Content: Finnish users respond well to ads that feel native. Use Finnish language creatives or at least bilingual English-Finnish copy to build trust.
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Partner with Finnish Influencers: Collaborations with local Pinterest creators or bloggers like Siiri K (a sustainable lifestyle influencer) can amplify your campaigns organically.
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Use GBP Billing Wisely: While Pinterest bills in Euros for Finland, paying via GBP credit card or PayPal linked to a UK bank account is straightforward. Just watch exchange rates closely to keep your ROI on point.
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Respect GDPR and Finnish Data Laws: Ensure your ad targeting respects local privacy regulations. Finnish consumers are sensitive to data misuse, so transparency is key.
📊 People Also Ask
What is the average Pinterest ad cost in Finland for UK advertisers?
As of June 2025, average CPMs range between €3.00 and €6.00 depending on category. For UK advertisers, this translates roughly to £2.60–£5.20 per 1,000 impressions, subject to exchange rates.
How does Pinterest advertising in Finland compare to the UK?
Finland’s Pinterest CPMs tend to be slightly lower than in the UK, thanks to smaller market size and less direct competition. However, niche categories like travel and fashion can command similar rates during peak seasons.
Can UK advertisers pay Pinterest ad costs in GBP for Finland campaigns?
Pinterest charges in Euros for Finnish campaigns, but UK advertisers typically pay via GBP cards or PayPal, with currency conversion handled by their banks or payment providers.
❗ Risks and Things to Watch
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Seasonal Variability: Finnish Pinterest traffic can dip in winter months; plan your campaigns and budgets accordingly.
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Cultural Nuances: Avoid generic pan-Europe campaigns. Finnish consumers appreciate minimalism and authenticity.
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Platform Changes: Pinterest updates its ad formats and pricing models regularly. Stay plugged into updates via BaoLiba and local Finnish marketing communities.
Final Thoughts
Tapping into Finland’s Pinterest market in 2025 offers a solid opportunity for UK advertisers to diversify and grow. The ad rates are competitive, and with the right localised approach plus influencer partnerships, you can maximise ROI and build brand presence in this vibrant Nordic market.
BaoLiba will keep updating the United Kingdom’s influencer marketing trends and Pinterest insights, so stay tuned for more practical tips and data-driven guides. If you want to scale your global campaigns with confidence, we’ve got your back.
