Looking to tap into the Greek YouTube influencer scene for your next campaign? Whether you’re a UK brand, an agency, or a fellow content creator, knowing who rules the roost in Greece on YouTube is gold dust. As of May 2025, we’ve got the latest scoop on the top Greece YouTube influencers by fan count, plus some insider tips on working with them from a UK perspective.
YouTube in Greece isn’t just about vloggers posting daily life clips anymore. It’s a booming market with niche creators in gaming, beauty, tech, and lifestyle pulling millions of fans. For UK advertisers, this means a rich pool of talent to partner with – if you know how to play the game right.
📊 Greece YouTube Influencer Ranking by Fans Overview
As of 2025 May, Greece’s YouTube scene is dominated by a mix of OG content creators and fresh faces. Here’s a rough ranking snapshot based on fan count and engagement:
- Konilo – Gaming & comedy, 3.5M fans
- Sissy Christidou – Lifestyle & beauty, 2.8M fans
- Vasilis Karras Official – Music and entertainment, 2.1M fans
- Funky Gourmet – Food & cooking, 1.9M fans
- Demy Official – Music and vlogs, 1.7M fans
These creators are not just popular in Greece; their content resonates with the Greek diaspora worldwide, including sizeable UK-based Greek communities. For UK brands, this opens a cross-border promotional channel with culturally relevant impact.
📢 UK Advertiser Angle on Greece YouTube Influencer Marketing
You might ask, why should a UK brand care about Greek YouTubers? Simple. The multicultural UK market loves authentic stories from their roots, and Greek influencers deliver just that. Plus, Greece’s rising digital economy means their influencers are hungry for cross-border collabs, often at competitive rates compared to UK-only talent.
Payment & Contract Nuances
When dealing with Greek YouTubers, expect payments mostly via international bank transfers or PayPal, denominated in GBP or EUR. Always clarify VAT implications upfront—UK advertisers must comply with HMRC rules on foreign influencer services. Contracts should spell out content rights and exclusivity clearly; Greece’s legal environment around influencer marketing is still evolving, so better safe than sorry.
Collaboration Style
Greek influencers value personal relationships. A casual Zoom call or WhatsApp chat before sealing deals goes a long way. Expect a blend of paid shoutouts, sponsored videos, and sometimes product gifting. UK brands like Gymshark and ASOS have nailed this approach, blending product placements with authentic storytelling.
💡 Practical Tips for Working with Greece YouTubers from the UK
- Localise your message: Even in English, add Greek cultural references or greetings to boost resonance.
- Leverage the diaspora: Target UK’s Greek-speaking communities via influencer campaigns to maximise ROI.
- Use BaoLiba: Platforms like BaoLiba help you find verified Greek influencers, negotiate rates, and manage campaigns seamlessly.
- Be patient with content timelines: Greek creators often juggle multiple platforms; plan your schedule flexibly.
📊 People Also Ask
Who are the top YouTube influencers in Greece in 2025?
The top YouTube influencers in Greece as of May 2025 include Konilo, Sissy Christidou, Vasilis Karras Official, Funky Gourmet, and Demy Official, boasting between 1.7M and 3.5M fans each.
How do UK brands collaborate with Greek YouTubers?
UK brands usually collaborate through sponsored videos, product placements, and social media shoutouts. Payments are often handled via PayPal or international bank transfers, with contracts tailored for cross-border legal compliance.
What makes Greek YouTubers attractive for UK advertisers?
Greek YouTubers offer authentic content that resonates with the UK’s Greek diaspora and wider multicultural audiences. Their competitive rates and growing international fanbase make them an attractive option for UK advertisers seeking fresh, engaging influencer partnerships.
❗ Risks and Legal Considerations
Always vet your influencer for authentic engagement—fake followers are a global headache. Also, keep an eye on compliance with UK Advertising Standards Authority (ASA) rules on influencer marketing disclosures. Greek influencers might not be fully versed in UK standards, so clear communication is key.
Final Thoughts
The Greece YouTube influencer scene in 2025 is a vibrant, growing market that UK brands and creators can’t ignore. With top influencers boasting millions of fans and a strong cultural connection to the UK, there’s massive potential to tap into new audiences and boost campaign impact.
BaoLiba will keep updating the United Kingdom on influencer marketing trends worldwide, so keep an eye out and stay ahead of the game.
