If you’re a UK-based advertiser or influencer looking to tap into India’s booming Pinterest scene in 2025, understanding the ad rates across different categories is your first move. India’s digital space is exploding, and Pinterest is no exception — it’s become a hotspot for brands wanting to connect with a diverse, trend-savvy audience. But how much does it really cost to run effective Pinterest campaigns there? Let’s break down the India Pinterest advertising rates for 2025, category by category, with a clear UK perspective so you can budget smart and strategise like a pro.
📢 Marketing Landscape in 2025 UK to India Pinterest Ads
As of June 2025, UK brands are increasingly eyeing India’s Pinterest market. With India’s smartphone penetration and internet users crossing 900 million, Pinterest’s visual-first platform is a goldmine for lifestyle, fashion, tech, and home décor niches. UK advertisers like Boots or ASOS have been experimenting with Pinterest India, blending local cultural insights with Pinterest’s powerful targeting. Payment-wise, the usual GBP payments via credit cards or PayPal are supported on platforms like BaoLiba, which also helps navigate currency conversions and local compliance.
The UK’s strong consumer protection laws mean advertisers here expect transparency and clear reporting — something Pinterest’s ad manager has improved substantially for the Indian market this year.
📊 India Pinterest Ad Rates Breakdown 2025
Let’s dive into the nitty-gritty. Pinterest advertising rates in India vary by category, ad format, and seasonality. The prices below reflect average CPM (cost per 1,000 impressions) and CPC (cost per click) rates converted to GBP for UK advertisers’ easy reference.
| Category | Average CPM (GBP) | Average CPC (GBP) |
|---|---|---|
| Fashion & Apparel | £0.50 – £0.90 | £0.08 – £0.15 |
| Home & Garden | £0.40 – £0.75 | £0.07 – £0.13 |
| Beauty & Personal Care | £0.55 – £1.00 | £0.10 – £0.18 |
| Food & Drink | £0.35 – £0.65 | £0.06 – £0.12 |
| Technology & Gadgets | £0.60 – £1.10 | £0.12 – £0.20 |
| Travel & Tourism | £0.45 – £0.85 | £0.08 – £0.16 |
| Health & Fitness | £0.50 – £0.95 | £0.09 – £0.17 |
What drives these rates?
- Fashion & Beauty pull higher rates due to intense competition and high engagement.
- Food & Drink tends to be cheaper but offers great volume for brand awareness.
- Tech & Gadgets commands premium due to affluent, urban Indian audience targeting.
UK advertisers must also consider that Pinterest India ad rates fluctuate around big festivals like Diwali and Holi, much like Black Friday or Christmas in the UK.
💡 Practical Tips for UK Advertisers Targeting India on Pinterest
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Localise creatives: Indian Pinterest users respond best to vibrant, culturally resonant images and copy. Collaborate with Indian influencers or content creators familiar with local trends. For example, UK brand The Body Shop partnered with Indian eco-conscious influencers to boost beauty product visibility.
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Use BaoLiba’s platform: Managing campaigns across 100+ countries, BaoLiba simplifies payments, compliance, and influencer matchmaking. UK advertisers get handy GBP billing and detailed local reports for India.
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Leverage Pinterest Shopping: With Pinterest’s evolving shoppable pins, integrating e-commerce is vital. UK brands selling to Indian consumers should optimise product feeds for Pinterest’s algorithm.
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Test ad formats: Try promoted pins, video pins, and story pins. Videos perform especially well in India’s mobile-first environment.
People Also Ask
What is the average Pinterest ad cost in India for UK advertisers?
For 2025, average CPM ranges from £0.35 to £1.10 depending on category, with CPC between £0.06 and £0.20. These rates are significantly lower than UK Pinterest ad costs, making India a cost-effective market.
How does Pinterest ad targeting in India differ from the UK?
Pinterest India offers granular options to target by language, region, interests, and festivals. Unlike the UK, where audiences might be segmented by urban/rural or income levels, India’s diversity requires more localised campaigns for best results.
Are UK payment methods accepted for Pinterest ads in India?
Yes, UK advertisers can use GBP payments via credit cards, PayPal, or platforms like BaoLiba for currency exchange and smooth transactions, ensuring compliance with both UK and Indian financial regulations.
❗ Legal and Cultural Considerations
UK advertisers must keep GDPR and India’s IT laws in mind. While India has a less stringent data privacy framework, respecting user privacy and avoiding sensitive content is crucial. Also, cultural sensitivity in ad creatives avoids backlash — for instance, certain symbols or colours can have different meanings in India.
Final Thoughts
Navigating India’s Pinterest advertising rates in 2025 from the UK is a golden opportunity if you play it smart. With CPMs and CPCs generally lower than the UK, plus massive user growth, it’s a prime market for cost-effective global expansion. Focus on localised content, use trusted platforms like BaoLiba for payments and influencer connections, and keep a keen eye on cultural nuances.
BaoLiba will continue updating the latest UK influencer marketing and advertising trends, so stay tuned for more practical insights and data-driven strategies.
