In the fast-moving world of social media marketing, knowing where the buzz is and who’s ruling the game is half the battle won. As of May 2025, TikTok remains a powerhouse for influencer marketing, especially in massive markets like India. For UK advertisers and creators looking to tap into the Indian scene, understanding the top India TikTok influencers and their fanbases is crucial.
This isn’t just about eyeballs—it’s about connecting with the right crowd, cracking the payment and partnership codes, and navigating the legal-cultural maze between the UK and India. So, let’s deep-dive into the 2025 India TikTok influencer ranking and what it means for you as a UK-based marketer or content creator.
📢 Why India TikTok Influencers Matter for UK Marketers
India’s TikTok market exploded post-2023 relaunch, boasting hundreds of millions of active users. The sheer volume means UK brands can’t ignore it. Whether you’re a fashion label like ASOS, a fintech challenger like Monzo, or a gaming app developer, Indian TikTok influencers offer a gateway to a hyper-engaged audience.
But you can’t just throw GBP at any influencer and hope for magic. The UK’s marketing culture values transparency, compliance with GDPR, and clear ROI. Meanwhile, India’s creators operate in a fast-paced, often informal ecosystem where fan engagement can skyrocket overnight.
Understanding which influencers have the biggest and most loyal fanbases—and how those fans behave—is the first step toward a smart campaign.
📊 2025 India TikTok Influencer Ranking Snapshot
Here’s a quick rundown of the top India TikTok influencers by fans as of May 2025, based on data pulled from platforms like Baoliba and local trackers:
| Rank | Influencer Name | Fans (Millions) | Niche | Notes |
|---|---|---|---|---|
| 1 | Riyaz Aly | 50+ | Dance/Comedy | Massive youth appeal |
| 2 | Faisal Shaikh | 45+ | Lip-sync/Comedy | Known for brand collabs |
| 3 | Jannat Zubair | 40+ | Fashion/Beauty | Cross-platform presence |
| 4 | Avneet Kaur | 38+ | Acting/Dance | High engagement rates |
| 5 | Mr Faisu | 35+ | Lifestyle | Popular with Gen Z |
These influencers are goldmines for UK brands targeting younger demographics interested in entertainment, fashion, and lifestyle content.
💡 How UK Advertisers Can Work with Indian TikTok Influencers
1. Understand Payment and Contracts
Most Indian TikTok influencers prefer payments via UPI or Paytm, but UK companies will want to stick to GBP payments through international bank transfers or platforms like Wise. Clear contracts aligned with UK advertising standards (ASA guidelines) and Indian IT rules are a must. BaoLiba’s platform helps smooth this cross-border setup by providing transparent deal structures and payment escrow.
2. Localise Content and Messaging
English is widely spoken, but Indian TikTok content often blends Hindi, regional languages, and slang. UK brands should brief influencers on key messaging but allow creative freedom to maintain authenticity. For example, a UK beauty brand partnering with Jannat Zubair might ask her to showcase product use in everyday Indian settings rather than scripted ads.
3. Leverage Hybrid Campaigns
UK brands can combine TikTok influencer content with Instagram and YouTube, platforms with strong presences in both markets. UK creators like Zoella or Jim Chapman have successfully tested similar hybrid campaigns. This multiplies reach and deepens engagement.
📊 UK Market Context in 2025 May
In 2025 May, the UK’s influencer marketing trends emphasise authenticity, data-driven ROI, and compliance. UK advertisers prefer working with agencies or platforms that offer verified influencer rankings and fan authenticity checks—something BaoLiba excels at.
Also, with the British Pound (GBP) stabilising post-Brexit volatility, budgets for international influencer campaigns are more predictable. Plus, UK consumers increasingly expect influencer content to be transparent about sponsorship, a practice that must extend to Indian influencer partnerships.
❗ Legal and Cultural Risks to Watch
UK marketers must navigate GDPR when handling European user data, even if the influencer is India-based. Also, India’s IT rules require content platforms and creators to comply with content takedown and transparency directives. Avoid influencers involved in controversies or rapid-fire scandal cycles, common in the Indian celeb scene.
### People Also Ask
Who are the top TikTok influencers in India in 2025?
The top TikTok influencers include Riyaz Aly, Faisal Shaikh, Jannat Zubair, Avneet Kaur, and Mr Faisu, all boasting fanbases of 35 million plus as of May 2025.
How can UK brands work with Indian TikTok influencers effectively?
UK brands should focus on clear contracts, localised content, transparent payments in GBP, and hybrid campaigns mixing TikTok with other social platforms. Using platforms like BaoLiba can streamline these processes.
What are the payment methods for influencer deals between the UK and India?
While Indian influencers prefer UPI or Paytm domestically, UK payments typically go through international bank transfers or fintech services like Wise to convert GBP securely.
Final Thoughts
If you’re a UK marketer or creator looking to ride the India TikTok wave in 2025, you need more than just follower counts. It’s about understanding the influencer ranking nuances, fan engagement styles, payment logistics, and legal frameworks on both sides. BaoLiba is your insider partner in this—keeping you plugged into the latest India TikTok influencer rankings and helping you strike deals that deliver real results.
BaoLiba will continue to update United Kingdom influencer marketing trends, so stay tuned and follow us for the freshest intel and practical tips.
