If you’re a UK-based advertiser or content creator keen on tapping into the buzzing Indonesia TikTok scene, you’ve landed in the right spot. As of May 2025, Indonesia’s TikTok influencer ecosystem is hotter than ever, and knowing who’s got the biggest fanbase can be your golden ticket to cracking this vibrant market.
This isn’t some dry list — I’m talking real-deal, hands-on intel on Indonesia’s TikTok stars that can move the needle for your campaigns. We’ll also look at how you, from the UK, can work with these influencers, handle payments, and stay on the right side of the law. Ready? Let’s dive in.
📊 Indonesia TikTok Influencer Ranking and Fans Overview
Indonesia is TikTok’s playground with hundreds of millions of users glued to the app daily. The country’s young, digitally savvy population loves engaging with creators who mix fun, culture, and trendsetting content.
As of May 2025, the top Indonesian TikTok influencers boast fan counts ranging from 20 million up to 45 million followers. These creators dominate niches from comedy and dance to beauty and lifestyle, making them prime targets for UK brands wanting authentic reach.
Here’s a quick snapshot of the top 5 Indonesian TikTok influencers by fans:
- Ria Ricis – 45M fans
- Zee Zee Shahab – 38M fans
- Farel Prayoga – 32M fans
- Nissa Sabyan – 28M fans
- Agus Yudhoyono – 25M fans
These stars don’t just have numbers; they have engagement rates that can crush static ads. For UK advertisers, this means higher ROI when done right.
💡 How UK Marketers Can Work with Indonesian TikTok Influencers
Localised Content is King
UK brands must ditch the one-size-fits-all approach. Indonesian audiences dig culturally relevant content. Work with influencers who understand local slang, festivals like Ramadan and Independence Day, and trends to keep content authentic.
Payment Methods and Currency
Handling payments? Indonesian creators typically prefer local bank transfers or e-wallets like OVO and GoPay, but international platforms like PayPal and Wise are increasingly accepted. Remember, you’ll be paying in Indonesian Rupiah (IDR), so budget accordingly and watch the exchange rates from GBP.
Legal and Cultural Considerations
Indonesia has strict advertising laws, especially around alcohol, gambling, and political content. UK advertisers must ensure compliance with both Indonesian regulations and UK Advertising Standards Authority (ASA) rules to avoid fines or campaign bans.
📢 Marketing Trends in May 2025 for UK Brands Eyeing Indonesia
The influencer marketing game in Indonesia is evolving rapidly:
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Short-Form Video Dominance: TikTok’s algorithm favours punchy, entertaining clips. Collaborate on challenges or trending dances to ride the viral wave.
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Live Shopping: Influencers are merging content with commerce using TikTok Shop, a feature growing fast in Indonesia. UK brands can piggyback on this for direct sales.
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Micro-Influencers Rising: While mega-stars are pricey, micro-influencers with 100K–1M fans offer better engagement and niche targeting at a lower cost.
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Sustainability and Social Causes: Young Indonesians increasingly support eco-friendly and social impact messaging. Brands that align with these values get extra love.
📊 People Also Ask
Who is the most followed TikTok influencer in Indonesia in 2025?
As of May 2025, Ria Ricis tops the charts with around 45 million fans, known for her comedy sketches and relatable lifestyle content.
How can UK advertisers pay Indonesian TikTok influencers?
Payments can be made via international methods like PayPal and Wise or local e-wallets such as OVO and GoPay, with transactions usually in Indonesian Rupiah.
What content works best for Indonesian TikTok audiences?
Content that blends local culture, trending challenges, humour, and authentic storytelling performs best. Festivals and social issues also create engagement spikes.
💡 Pro Tips for UK Influencers and Brands Collaborating with Indonesia
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Use a Local Agent: Partner with Indonesian influencer agencies or platforms like BaoLiba to vet influencers, manage contracts, and handle payments smoothly.
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Language Matters: Invest in translation and localisation, or better yet, work with bilingual creators to keep messaging sharp.
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Track Metrics Beyond Followers: Engagement rate, comment sentiment, and video shares tell you more than just fan count.
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Mind the Time Zone: Indonesia spans three time zones; schedule posts and live streams to maximise reach.
❗ Risks and How to Dodge Them
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Fake Followers: Always check influencer authenticity via tools or agencies to avoid paying for bots.
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Cultural Missteps: Avoid content that could offend religious or cultural sentiments — Indonesia is predominantly Muslim and quite conservative in some areas.
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Payment Scams: Use escrow services or trusted platforms to reduce fraud risk.
Final Thoughts
Indonesia’s TikTok influencer scene is a goldmine waiting for savvy UK marketers and creators who get the local flavour, legal stuff, and platform nuances. Keep your ear to the ground and your content fresh, and you’ll see your brand resonate across this massive market.
BaoLiba will continue updating the United Kingdom on global influencer marketing trends, so keep an eye out and stay ahead of the curve.
