If you’re a UK advertiser or content creator eyeing Southeast Asia, Indonesia’s YouTube scene is one hell of a goldmine. As of May 2025, the Indonesian market is buzzing with creators who’ve amassed millions of fans, carving out unique niches from gaming to lifestyle vlogs. In this article, we’re diving deep into the 2025 Indonesia YouTube influencer ranking, unpacking what UK brands and influencers need to know to tap into this vibrant audience.
📢 Why Indonesia YouTube Influencer Ranking Matters to UK Marketers
Indonesia is the fourth largest country by population, with over 270 million people, and a booming digital market. YouTube is the go-to platform there, with Indonesians spending an average of 3+ hours daily on video content. For UK advertisers, this means a massive opportunity—not just in sheer numbers but in engagement and localisation.
The UK’s influencer marketing space is mature, with brands like Gymshark and ASOS leveraging local creators on TikTok and Instagram. But when it comes to Indonesia, YouTube reigns supreme, and partnerships require a different approach—more long-form content, culturally tuned storytelling, and payment methods tailored to local habits like GoPay or OVO, rather than standard UK card payments.
📊 Top Indonesia YouTube Influencers by Fans in 2025
Here’s the lowdown on the top Indonesian creators dominating YouTube right now, ranked by fans:
-
Ria Ricis – 30M+ fans
Known for variety content, challenges, and family vlogs. Ria is a favourite for brands wanting authentic reach with young Indonesian women. -
Atta Halilintar – 28M+ fans
One of the country’s biggest stars, his content spans music, lifestyle, and entrepreneurship. UK brands with a focus on music or tech should watch his channel. -
Ricis Official – 25M+ fans
A spin-off from Ria Ricis’ main channel, focusing on daily life and comedy skits. -
Deddy Corbuzier – 24M+ fans
Podcaster turned YouTuber, famous for interviews and social commentary. Great for reaching engaged, urban Indonesians. -
Jess No Limit – 22M+ fans
Gaming is huge in Indonesia, and Jess is the king here, especially with mobile games like Mobile Legends.
💡 How UK Advertisers Can Work with Indonesian YouTube Influencers
Tailoring Your Approach
UK advertisers should ditch the one-size-fits-all mindset. Indonesian audiences want content that feels local and genuine. That means working with influencers who speak Bahasa Indonesia or use local slang, and crafting campaigns that respect cultural nuances like Ramadan or Independence Day.
Payment and Contracts
Forget PayPal or direct bank transfers—Indonesian creators often prefer local payment options or platforms like Dana, which are more convenient. Agencies like Jakarta-based MCN (Multi-Channel Networks) can help bridge the gap, handling payments and compliance.
Platform Nuances
While the UK is big on Instagram Reels and TikTok, Indonesia’s YouTube favours longer videos and series. Brands should consider sponsorships, product placements, or co-creating mini-series rather than just short ads.
📊 Data Insights from May 2025
Based on the latest analytics from SocialBlade and local insights, Indonesian YouTube influencers have seen a steady 15% year-on-year growth in subscribers. The fanbase skews young, with 60% under 25, making it perfect for UK lifestyle and tech brands targeting Gen Z.
Plus, Indonesia’s mobile-first internet access means creators optimise for mobile viewing, which aligns well with UK brands’ mobile ad strategies.
People Also Ask
What makes Indonesian YouTube influencers special in 2025?
They combine local culture with relatable content, often mixing humour, family values, and trends, creating high engagement rates unmatched in many global markets.
How can UK brands pay Indonesian influencers?
Via local e-wallets like GoPay, OVO, or through trusted MCNs that handle currency exchange and tax compliance, avoiding the pitfalls of international transfers.
Which UK industries benefit most from partnering with Indonesian YouTubers?
Tech gadgets, fashion, beauty, gaming, and lifestyle sectors find the best ROI, thanks to Indonesia’s youthful demographics and love for these categories.
❗ Legal and Cultural Tips for UK Marketers
Indonesia’s advertising laws are strict about content related to religion, politics, and certain lifestyle topics. UK agencies must work with local legal experts to avoid missteps.
Culturally, Indonesians appreciate humility and family-oriented messaging. Over-the-top sales pitches often fall flat compared to subtle storytelling.
Final Thoughts
Indonesia’s YouTube influencer market is a powerhouse for UK advertisers looking to expand in Southeast Asia. The 2025 influencer ranking shows where the eyeballs are, but success lies in localisation, payment savvy, and respecting cultural norms.
BaoLiba will keep updating you on the latest UK influencer marketing trends and global hotspots. Stay tuned!
