If you’re an ad buyer or influencer based in the United Kingdom looking to crack into the Irish Snapchat market in 2025, you’re in the right place. Ireland’s Snapchat ad landscape is buzzing with opportunity, but nailing the right rates and understanding the local nuances can be a headache. This article breaks down the full category advertising rates for Snapchat in Ireland, with a sharp focus on the UK perspective — payment methods, local social trends, and how to squeeze the best bang for your buck.
As of June 2025, Ireland’s digital advertising game is evolving fast, and Snapchat is a key player, especially with younger audiences. Whether you’re a brand like BrewDog expanding your reach or a UK influencer keen to mix in some Irish campaigns, knowing the rate card and market dynamics is pure gold.
📊 Ireland Snapchat Ad Rates Overview for 2025
Snapchat advertising in Ireland has grown steadily, mirroring trends in the UK but with a few distinct twists. The currency here is the euro (€), so UK advertisers (paying in pounds sterling, £) will want to keep an eye on exchange rates and payment fees.
Here’s a snapshot of the average CPMs (cost per 1,000 impressions) and CPCs (cost per click) by category in Ireland for 2025:
| Category | CPM (€) | CPC (€) | Notes |
|---|---|---|---|
| Fashion & Beauty | 7.50 – 12.00 | 0.40 – 0.70 | High engagement, good for UK brands targeting Irish youth |
| Food & Beverage | 6.00 – 10.00 | 0.35 – 0.65 | Irish pubs and breweries like Guinness see strong returns |
| Tech & Gadgets | 5.00 – 9.00 | 0.30 – 0.60 | UK-based tech startups use this to test new launches |
| Travel & Tourism | 8.00 – 14.00 | 0.45 – 0.80 | Popular with airlines and travel agencies targeting Irish holidaymakers |
| Entertainment | 6.50 – 11.00 | 0.38 – 0.70 | Streaming services and event promoters thrive here |
| Health & Fitness | 5.50 – 9.50 | 0.32 – 0.60 | Growing interest in wellness, especially post-pandemic |
Note: These rates are averages as of June 2025 and can fluctuate based on targeting specifics, ad formats, and seasonality.
💡 How UK Advertisers Should Approach Ireland’s Snapchat Market
Ireland and the UK share cultural similarities, but don’t sleep on the subtle differences. Irish Snapchat users often engage more with locally flavoured content. This is why brands like SuperValu or local influencers like @IrishFitJess perform well, blending native vibes with digital savvy.
Payment-wise, most platforms accept credit cards and PayPal, but beware of currency conversion fees when paying in euros. You might want to set up a euro business account or use multi-currency payment solutions to avoid unnecessary losses.
Also, privacy laws in Ireland are governed by GDPR just like in the UK, but the Irish Data Protection Commission is known to be particularly vigilant. Make sure your Snapchat campaigns comply fully with data protection requirements to avoid fines and reputational damage.
📢 Snapchat Ad Formats Driving Results in Ireland
Snapchat offers several ad formats, each with different pricing tiers that impact your budget:
- Snap Ads: Full-screen vertical videos, usually 3-10 seconds, perfect for quick brand stories. CPM here is generally on the higher end (£6-£10 per 1,000 impressions).
- Story Ads: Appear within Snapchat’s Discover feed; great for longer narratives. CPMs hover around £5-£9.
- Filters & Lenses: Highly engaging but pricier; often reserved for local events or product launches. These can cost upwards of £15 CPM depending on customisation.
- Commercials: Non-skippable, 6-second ads with premium pricing, ideal for brand awareness campaigns.
UK advertisers should pick formats based on both budget and campaign goals. For instance, a UK fashion brand entering Ireland might prioritise Snap Ads to test quick conversions before investing in expensive Lenses.
📊 People Also Ask
What are typical Snapchat ad rates in Ireland compared to the UK?
Ireland’s Snapchat ad rates are generally 10-15% lower than the UK’s, reflecting market size and competition. However, targeting Irish users specifically can yield better engagement due to less ad saturation.
Can UK advertisers pay for Snapchat ads in euros?
Yes, Snapchat billing for Ireland is processed in euros. UK advertisers paying in pounds should consider exchange rates and might want to use multi-currency payment platforms to manage costs effectively.
How effective are Snapchat ads for UK brands targeting Irish youth?
Very effective, especially for sectors like fashion, food, and entertainment. Irish youth have high Snapchat usage, and localised content resonates well. Brands that adapt messaging to Irish culture see stronger ROI.
💡 Real-Life Example: BrewDog’s Ireland Snapchat Campaign
Scottish craft beer giant BrewDog launched a tailored Snapchat campaign for the Irish market in early 2025. Using Snapchat’s geo-filters and Story Ads, they promoted limited-edition brews exclusive to Irish pubs.
The campaign clocked a CPM of around €8.50 and delivered a 20% higher engagement rate than their UK campaigns. This success hinged on localised creative and savvy use of Snapchat’s ad formats, showing how UK brands can thrive in Ireland with the right approach.
❗ Legal and Cultural Considerations for UK Advertisers
While GDPR covers data privacy, Ireland’s advertising watchdogs also enforce strict rules on claims and influencer partnerships. Always disclose paid promotions clearly, and if collaborating with Irish influencers, ensure contracts comply with both UK and Irish advertising standards.
Culturally, humour and storytelling styles differ. Irish Snapchat users favour authentic, community-driven content over overly polished ads. Collaborating with Irish creators can bridge this gap and boost credibility.
Final Thoughts
If you’re looking to expand your Snapchat presence from the UK into Ireland in 2025, understanding the ad rate table and local market specifics is non-negotiable. From payment methods to ad formats and legal compliance, the devil is in the details.
Ireland offers a vibrant Snapchat audience hungry for localised content, especially among Gen Z and Millennials. As of June 2025, with the right strategy, your brand or influencer campaign can tap into this market effectively without blowing the budget.
BaoLiba will continue updating the UK influencer marketing trends and Snapchat advertising insights. Stay tuned and follow us for the freshest, no-BS advice in cross-border digital marketing.
