If you’re an advertiser or content creator based in the United Kingdom eyeing the Irish market via YouTube, knowing the latest ad rates is clutch. Ireland’s YouTube scene is buzzing with local creators and brands tapping into video content for massive reach. But how do ad rates stack up in 2025? What’s the going rate for different YouTube categories? And how does this compare with the UK market?
Let’s unpack the full picture for 2025 Ireland YouTube ad rates, with a practical slant for UK advertisers and influencers keen to get the best bang for their buck. We’ll also throw in some local insights, payment tips, and legal pointers to keep you sharp.
📊 Ireland YouTube Advertising Rates Overview 2025
As of June 2025, YouTube remains a powerhouse for digital advertising in Ireland, with CPM (cost per mille/thousand views) rates varying widely by category. Bear in mind, these rates fluctuate based on demand, seasonality, and content niche.
Here’s a rough rate table in euros (€) for Ireland’s YouTube ad categories in 2025:
| Category | CPM Range (€) | Notes |
|---|---|---|
| Technology | 8 – 15 | High engagement, niche audience |
| Fashion & Beauty | 7 – 13 | Popular with younger viewers |
| Gaming | 5 – 10 | Strong community, steady views |
| Finance & Insurance | 12 – 20 | Premium rates, highly targeted |
| Travel & Leisure | 6 – 11 | Seasonal spikes, influencer fav |
| Food & Drink | 5 – 9 | Local brands active |
| Health & Fitness | 6 – 12 | Growing niche post-pandemic |
| Education | 4 – 8 | Steady demand, long-term views |
| Entertainment | 5 – 12 | Broad appeal, viral potential |
| Automotive | 10 – 18 | High-value audience |
💡 What this means for UK advertisers
Ireland’s rates are generally comparable to the UK but tend to skew slightly lower, especially in lifestyle and entertainment categories. That said, finance and automotive niches command premium ad costs due to high purchasing power and competitive market players like AIB or Ryanair sponsoring content.
📢 Marketing Landscape in Ireland vs UK for YouTube
Irish viewers often consume content similar to UK audiences, but local flavour matters. Brands like SuperValu or Guinness lean heavily on authentic Irish creators to build trust. Influencers such as Irish tech reviewer Marques Brownlee or lifestyle vlogger Zoe Sugg-type equivalents tap into specific local passions, making niche targeting more effective.
Payment and Legal Framework
Payments for ad campaigns in Ireland are usually handled in euros (€), which UK advertisers must factor in with GBP to EUR exchange rates. Platforms like Google Ads handle currency conversions, but it’s wise to budget extra to cover rate fluctuations.
On the legal side, Ireland follows GDPR strictly, just like the UK. Advertisers must ensure compliance with data privacy laws when targeting Irish users. Influencers and agencies typically sign clear contracts specifying ad content, disclosures, and payment terms in line with Irish Advertising Standards Authority (ASAI) guidelines.
📊 Case Study: UK Brand Entering Irish Market via YouTube Ads
Take a UK-based skincare brand expanding into Ireland in 2025. They partnered with Irish beauty YouTubers charging around €10 CPM. By focusing on micro-influencers with 50k–100k subscribers, they achieved targeted reach without overspending.
Their campaign allocated 60% budget to mid-tier creators and 40% to broader display ads, balancing brand awareness with direct conversions. This hybrid approach worked well given the Irish market’s size and cultural proximity to the UK.
❗ Risks and Pitfalls to Watch Out For
- Currency risk: GBP to EUR changes can impact your ad spend.
- Overestimating reach: Irish market is smaller; don’t expect UK-scale impressions.
- Legal compliance: GDPR fines can be hefty; ensure all data handling is airtight.
- Content relevance: Irish viewers appreciate local references; generic UK content may flop.
### People Also Ask
What are typical YouTube ad rates in Ireland for 2025?
Ireland’s CPM rates vary by category, generally ranging from €4 to €20, with finance and automotive at the higher end. Rates are slightly lower than the UK but competitive in most niches.
How do Ireland’s YouTube ad rates compare with the UK?
Ireland’s YouTube ad rates are broadly similar but tend to be marginally cheaper in lifestyle and entertainment sectors. Finance and automotive ads can be pricier due to fewer but more targeted campaigns.
Can UK advertisers use GBP to pay for YouTube ads targeting Ireland?
Yes, but Google Ads converts GBP to EUR automatically. Advertisers should monitor exchange rates and budget accordingly to avoid surprises.
BaoLiba will keep you posted with fresh updates on influencer marketing trends across the United Kingdom and Ireland. Stay tuned and follow us for insider insights to stay ahead in 2025!
