Looking to tap into the Irish YouTube scene for your next campaign? You’re in the right place. As of May 2025, Ireland’s YouTube influencers are booming, and for UK advertisers and creators, understanding who’s who in this market can make or break your strategy.
In this article, we’ll dive into the 2025 Ireland YouTube influencer ranking based on fans, break down what makes these creators tick, and share how you can plug into Ireland’s unique digital ecosystem from a UK perspective. No fluff, just the cold hard facts you need to get cracking.
📊 Ireland YouTube Influencer Ranking 2025: Who’s Leading the Pack
Ireland’s digital scene has exploded, and YouTube is a key playground. From daily vloggers to niche gamers and lifestyle gurus, Irish creators have carved out a loyal fanbase that UK brands can’t afford to ignore.
Here’s a snapshot of the top Irish YouTube influencers by fans as of May 2025:
- Jacksepticeye – The undisputed king with over 30 million fans, known for his energetic gaming content and massive global reach.
- The Irish Vegan – Carving a niche in plant-based lifestyle, boasting 1.2 million fans hungry for sustainable living tips.
- Sinead Noonan – A beauty and fashion influencer with 950k fans, blending Irish charm with trend-led content.
- Bald and Bankrupt Ireland – Travel vlogger with 800k fans, chronicling offbeat Irish and UK adventures.
- Irish Foodie Finds – Food-centric channel capturing 600k fans, perfect for brands in FMCG and hospitality sectors.
What’s striking is that these influencers don’t just have numbers; they have engagement and trust, which is gold in influencer marketing.
📢 UK Brands and Influencers: Why Ireland Matters in 2025
Ireland shares a lot culturally and linguistically with the UK but has its own digital quirks. UK advertisers should note:
- Payment Preferences: Irish consumers and creators prefer local payment methods like SEPA direct debit and PayPal, alongside traditional GBP and Euro transactions.
- Social Platforms: YouTube remains king, but Instagram and TikTok are close seconds. Cross-platform campaigns work best.
- Legal Framework: Ireland follows GDPR strictly, similar to the UK. Contracts and influencer disclosures must be airtight to avoid fines.
- Local Brands: Think SuperValu, Guinness, and Ryanair—they often collaborate with Irish YouTubers for authentic campaigns.
For UK influencers eyeing Ireland, it’s a friendly market but requires localised content and Irish cultural nods to hit home.
💡 How UK Advertisers Can Leverage Irish YouTube Influencers
So, you’re a UK brand or agency wanting to jump on the Irish YouTube influencer wave? Here’s the real talk:
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Go Native, Not Generic: Irish audiences sniff out copy-paste content a mile off. Work with influencers who understand Irish humour, slang, and local references.
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Use Local Currency and Payment Gateways: When paying Irish creators, offer Euro or GBP options with familiar payment methods like PayPal or Revolut for smooth transactions.
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Look Beyond Mega-Influencers: Micro and mid-tier creators like The Irish Vegan or Irish Foodie Finds often deliver better ROI due to higher engagement rates.
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Legal Compliance: Ensure your contracts cover GDPR, disclosure requirements, and brand safety clauses as per Irish law. Use local legal counsel if needed.
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Cross-Pollinate UK-Ireland Campaigns: Irish creators often have UK followers too. A well-crafted campaign can serve both markets efficiently.
📊 People Also Ask
Who are the top Irish YouTube influencers in 2025?
As of May 2025, Jacksepticeye leads with over 30 million fans, followed by creators like The Irish Vegan, Sinead Noonan, Bald and Bankrupt Ireland, and Irish Foodie Finds.
How can UK brands work with Irish YouTubers?
Focus on localised content, respect Irish cultural nuances, use appropriate payment methods, and ensure compliance with GDPR and disclosure laws.
What payment methods do Irish creators prefer?
Irish creators favour SEPA direct debit, PayPal, and other Euro-friendly payment gateways alongside GBP options for smoother transactions.
❗ Risks and Pitfalls to Watch Out For
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Cultural Missteps: Irish audiences can be unforgiving if you miss the mark culturally. Always involve local experts or Irish creators in content planning.
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Legal Compliance: Ignoring GDPR or influencer disclosure can lead to hefty fines. Don’t cut corners here.
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Overpaying Mega-Influencers: Big follower counts don’t always mean better engagement. Micro-influencers often deliver more bang for your buck.
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Payment Delays: Using UK-only payment systems might cause delays or fees. Confirm with your influencer beforehand.
📢 Final Thoughts
Ireland’s YouTube influencer scene is vibrant and growing fast in 2025. For UK advertisers and creators, it offers a goldmine of opportunities — if you play it smart with localisation, legal compliance, and payment savvy.
BaoLiba will keep updating the UK market on influencer trends across Ireland and beyond. Stay tuned and follow us to keep your campaigns sharp and your ROI higher than ever.
