Looking to tap into Italy’s buzzing TikTok scene in 2025? Whether you’re a UK-based advertiser or a content creator wanting to collaborate cross-border, knowing who’s ruling the Italy TikTok influencer game is pure gold. Italy’s TikTok market is booming hard, and the influencer ranking by fans tells us exactly who’s got the juice to drive real engagement. Let’s cut through the noise and dive straight into the down-and-dirty of Italy’s top TikTokers, how UK brands can ride this wave, and what payment and legal quirks you need to watch out for.
As of May 2025, Italy’s TikTok influencer landscape is not just about flashy follower counts but genuine engagement and niche domination. For UK marketers, understanding this ranking helps pick the right faces to boost campaigns with authentic appeal.
📊 Italy TikTok Influencer Ranking 2025: The Fan Power Play
Italy’s TikTok stars are a mixed bag of comedy kings, fashion mavens, and lifestyle trendsetters. The ranking by fans is a straightforward metric but combined with engagement ratio, it paints a sharper picture. Here’s the lowdown on Italy’s top TikTok influencers by fans right now:
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Khaby Lame (@khaby.lame) – The undisputed king, with over 160 million fans globally and still climbing. His silent comedy transcends language barriers, perfect for UK brands aiming for viral global campaigns.
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Benedetta Rossi (@fattoincasadabenedetta) – Italy’s queen of home cooking, boasting over 10 million fans. Great for food and lifestyle brands wanting a warm, authentic touch.
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Lorenzo Ostuni (@lore) – Fashion and lifestyle influencer with 8 million fans, blending Milanese style with global trends. Ideal for UK fashion retailers eyeing the Italian market.
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Valentina Ferragni (@valentinaferragni) – Fashion icon and entrepreneur, pulling in 6 million fans. Collaborations with her bring prestige and luxury vibes.
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Gianluca Vacchi (@gianlucavacchi) – DJ and entertainer with 30 million fans, perfect for nightlife, music, and luxury lifestyle brands.
Knowing the fanbase size is just step one—engagement quality and audience demographics matter big time. UK advertisers love working with influencers who have a strong following in Italy’s younger audience (16-30), a demographic that’s highly active on TikTok.
💡 How UK Advertisers Can Work with Italy TikTok Influencers
If you’re a UK brand looking to get on the Italy TikTok influencer bandwagon, here’s the real talk on how to make it happen smoothly:
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Platform choice and contracts: UK brands often use platforms like BaoLiba for influencer discovery and campaign management, where verified data on Italy TikTok influencers is available. BaoLiba also supports contracts compliant with both UK and EU regulations, ensuring smooth legal sailing.
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Payment methods: GBP is the local currency in the UK, but payments to Italian influencers usually happen in Euros (€). Platforms like Payoneer or Wise (formerly TransferWise) are popular choices to handle currency conversion with minimal fees. Avoid Paypal for large sums due to high fees and fluctuating exchange rates.
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Content localisation: Italy’s TikTok content favours relatable, often humorous takes on everyday life, with a strong regional flavour. UK advertisers should brief influencers to keep content natural and avoid direct translations. Collaborating with bilingual creators or agencies helps maintain authenticity.
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Legal and cultural nuances: Italy’s data protection laws align with GDPR, similar to the UK, but advertising standards demand clear disclosure of sponsored content. Be sure to include #ad or #collab tags visibly. Also, Italy has strict rules around influencer marketing in alcohol and gambling sectors, so double-check compliance before launching.
📢 2025 May Marketing Trends in UK-Italy TikTok Collaborations
According to May 2025 data, UK brands are increasingly eyeing Italy’s TikTok market to tap into its rising middle class and digital-savvy Gen Z. Campaigns that integrate humour and lifestyle elements, rather than hard selling, are scoring big.
For example, UK fashion brand ASOS recently teamed up with Lorenzo Ostuni for a capsule collection promo on TikTok, blending UK streetwear with Milanese chic. The campaign saw a 35% uplift in engagement from Italian audiences, proving cross-border influencer marketing works when done right.
Similarly, Deliveroo UK experimented with Italian food influencers like Benedetta Rossi to promote their Italian menu items, localising content by incorporating Italian dialects and traditions, which resonated well with UK customers craving authentic experiences.
📊 People Also Ask
Who are the top TikTok influencers in Italy by fans in 2025?
As of May 2025, top Italian TikTok influencers by fans include Khaby Lame, Benedetta Rossi, Gianluca Vacchi, Lorenzo Ostuni, and Valentina Ferragni, each dominating different niches like comedy, cooking, fashion, and entertainment.
How can UK advertisers collaborate with Italy TikTok influencers?
UK advertisers usually work through influencer marketing platforms like BaoLiba to find and contract Italian TikTok influencers. Payments are typically made in Euros via services like Payoneer, with attention to GDPR compliance and local advertising laws.
What are the payment options for UK brands working with Italian influencers?
Popular payment methods include Payoneer and Wise for currency-friendly transfers. Avoid PayPal for large sums due to fees. Contracts ensure payments comply with both UK and Italian financial regulations.
❗ Risks and Pitfalls to Watch Out For
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Fake followers and engagement: Italy’s influencer scene has its share of bot followers. Always vet influencer data via trusted platforms like BaoLiba to avoid wasting budget on hollow numbers.
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Cultural mismatches: Italian humour and trends can be very local. UK brands that don’t invest in proper localisation risk flop content.
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Legal compliance: Ensure influencer partnerships formally disclose paid promotions. Non-compliance with Italy’s advertising standards can lead to fines and brand damage.
Final Thoughts
The Italy TikTok influencer ranking by fans in 2025 is your cheat sheet to who’s hot and who’s not. For UK advertisers and creators, leveraging this data with smart localisation, legal savvy, and solid payment setups can unlock serious ROI. BaoLiba will keep updating the UK market on Italy’s influencer trends, so stay tuned if you want to keep your finger on the pulse of cross-border TikTok marketing.
