If you’re a UK advertiser or content creator eyeing Malaysia’s TikTok scene in 2025, knowing the ad rates is your first play. Malaysia’s TikTok market has blown up over the past few years, and with 2025 shaping up to be a big year, it’s crucial to get the lowdown on what it costs to run campaigns across different categories. This isn’t just some dry rate card—this guide is packed with real talk, UK-specific insights, and practical info to get you moving fast.
As of June 2025, Malaysia’s TikTok ad ecosystem reflects a mix of growing local influencers, savvy brands, and a maturing digital advertising market that’s ripe for UK businesses to tap into. Let’s break down the full category advertising rates, how payments work across borders, and how you can make the most of your budget.
📊 Malaysia TikTok Advertising Rates Overview 2025
TikTok’s ad rates in Malaysia vary widely depending on the format, targeting, and category. For UK advertisers used to CPMs (cost per thousand impressions) in the £5–£15 range on Facebook or Instagram, Malaysia offers competitive rates but with some twists.
Here’s a rough breakdown of average TikTok ad rates by category in Malaysia for 2025 (all prices in Malaysian Ringgit (MYR), converted roughly to GBP for the UK audience):
| Category | TikTok Ad Format | Average CPM (MYR) | Approx. CPM (GBP) | Notes |
|---|---|---|---|---|
| Fashion & Beauty | In-Feed Ads | 15–25 | £2.80–£4.70 | High competition, top engagement |
| Food & Beverage | Branded Hashtag Challenge | 30–50 | £5.60–£9.40 | Viral potential, requires creative budget |
| Tech & Gadgets | TopView Ads | 40–60 | £7.50–£11.20 | Premium placement, high visibility |
| Travel & Tourism | Spark Ads | 20–35 | £3.70–£6.50 | Growing category post-pandemic |
| Finance & Insurance | In-Feed Ads | 18–28 | £3.40–£5.25 | Regulated sector, slightly higher costs |
| Education | Brand Takeover | 25–40 | £4.70–£7.50 | Great for product launches |
Why the range? TikTok rates depend heavily on your campaign’s targeting precision, ad quality, and whether you’re working with influencers or just direct ads. For example, collaborating with Malaysian TikTok stars like JinnyboyTV or Mimpikita can boost reach but also push your budget north.
💡 How UK Advertisers Should Approach Malaysia TikTok Ads
Currency and Payment
As a UK-based advertiser, you’ll be paying in MYR or USD depending on your media agency or platform. Most prefer wire transfers or international credit cards supported by Visa or MasterCard. PayPal isn’t always accepted for direct ad buys on TikTok Malaysia, so plan your payment methods accordingly.
Legal and Cultural Considerations
Malaysia has strict advertising and content laws — especially around alcohol, gambling, and adult content. The Communications and Multimedia Commission (MCMC) monitors online content closely. UK advertisers must ensure compliance to avoid takedowns or penalties.
Culturally, Malaysia is diverse with Malay, Chinese, and Indian communities. TikTok content that respects these nuances tends to perform better. For instance, halal-certified food brands can tap into a growing Muslim audience, which UK halal food companies should consider.
Partnering with Local Influencers
UK brands often struggle with localisation. Engaging Malaysian TikTok creators who understand local slang and trends is gold. Agencies like Nuffnang Malaysia or platforms like BaoLiba can bridge this gap, offering vetted influencer partnerships.
📢 Malaysia TikTok Ads vs UK Social Media Landscape
In the UK, TikTok ad rates are generally higher, with CPMs hovering around £8–£20 depending on the niche. Malaysia’s rates are more wallet-friendly due to local purchasing power and market maturity. UK marketers can leverage this by testing campaigns in Malaysia with smaller budgets before scaling.
UK brands like Gymshark and Boohoo have started dabbling in SEA markets, including Malaysia, by mixing TikTok’s paid ads with influencer collaborations. This blended approach helps UK advertisers crack the Malaysian market faster without burning cash.
📊 People Also Ask
What is the average TikTok ad rate in Malaysia for 2025?
As of June 2025, average TikTok CPMs in Malaysia range from roughly £2.80 to £11.20 depending on the ad format and category. For example, fashion in-feed ads cost around £3 to £5 per thousand impressions, while premium placements like TopView can go up to £11.
How do UK advertisers pay for TikTok ads in Malaysia?
UK advertisers typically pay in Malaysian Ringgit (MYR) or USD via international credit cards or wire transfers. PayPal is less accepted. It’s essential to coordinate with your media agency or TikTok’s business support to set up the correct billing method.
Are TikTok influencer collaborations effective in Malaysia?
Absolutely. Local influencers in Malaysia bring cultural relevance and can boost organic engagement. UK brands benefit when partnering with creators who know local trends and languages, offering a more authentic connection than direct ads alone.
❗ Key Risks and Tips for UK Advertisers
- Regulatory compliance: Always vet your content against Malaysian ad laws. Avoid taboo topics and unlicensed claims.
- Currency fluctuations: Keep an eye on GBP/MYR rates to budget accurately.
- Localisation matters: Don’t just translate copy; adapt for local humour, values, and trends.
- Payment logistics: Plan your payment channels before launching campaigns to avoid delays.
Final Thoughts
Malaysia’s TikTok ad market in 2025 offers UK advertisers and creators a sweet spot of affordability and reach in a vibrant, culturally rich environment. With CPMs well below UK levels and a growing user base, it’s a prime time to experiment and scale.
BaoLiba will continue to update the United Kingdom on influencer marketing trends and TikTok advertising insights. Keep following us to stay ahead in the global marketing game.
