If you’re a UK advertiser or influencer seriously eyeing the Latin American market, particularly Mexico, you can’t sleep on Snapchat. Despite Instagram and TikTok hogging the limelight here in the UK, Snapchat still kills it in Mexico, especially with the younger crowd. Knowing the top Mexico Snapchat influencers by fans can be your secret weapon to cracking this market in 2025.
In this piece, I’ll give you the lowdown on the 2025 Mexico Snapchat influencer ranking, how UK brands can tap into this, and what to keep in mind when working across borders — from payments to legal must-knows. Let’s get into it.
📊 Mexico Snapchat Influencer Ranking 2025 — Why It Matters for UK Brands
Snapchat isn’t just a disappearing message app anymore. In Mexico, it’s a powerhouse for real-time content and hyper-engaged communities. According to 2025 May data, Mexico ranks among the top countries globally for Snapchat daily active users, with millions of young people glued to it.
For UK brands, this means:
- Access to a fresh, mobile-first audience outside the usual Instagram/TikTok bubble.
- Less saturated ad space compared to other platforms.
- Influencers with deeply loyal fanbases, offering authentic brand connections.
Knowing who’s who in the Mexico Snapchat influencer game lets you pick partners who align with your brand goals and audiences.
💡 Top Mexico Snapchat Influencers by Fans in 2025
Here’s a quick snapshot of the top Mexican Snapchat influencers dominating the scene by fans as of May 2025:
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Sofía López (@sofilopes_snap) — With over 5 million fans, Sofía’s the queen of lifestyle and beauty snaps. UK beauty brands like Charlotte Tilbury and Glossier can learn a thing or two from her authentic product reviews.
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Carlos “El Chido” Martínez (@elchido_snp) — Rocking 4.2 million fans, Carlos blends comedy and street culture, a perfect fit for urban UK streetwear brands looking to reach Mexican youth.
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Ana María Ruiz (@anamruiz_snap) — A fitness and wellness influencer with 3.8 million fans. UK health supplement brands can collaborate here to push natural wellness products.
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Luis Angel (@luisangel_snap) — Gaming content kingpin with 3.5 million fans. UK gaming studios and gear companies should keep him on their radar.
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Valentina Cruz (@valentinacruz_snap) — Fashion and travel influencer with 3.2 million fans, ideal for UK travel agencies and fashion houses wanting Mexican market exposure.
These numbers are not just followers; they’re active fans engaging daily, creating huge potential for UK advertisers to drive conversions.
📢 Marketing Trends in the UK for Latin American Influencer Collaborations
In 2025 May, UK marketing trends lean heavily into micro and regional influencers, but when going global, platforms like BaoLiba are goldmines for finding verified creators in places like Mexico. UK advertisers are also:
- Preferring influencer partnerships with transparent metrics and clear ROI.
- Using GBP payments via platforms supporting multi-currency wallets and fast payouts.
- Leveraging localised content to avoid the usual “lost in translation” marketing disasters.
For example, UK-based e-commerce fashion brand ASOS recently ran a Snapchat influencer campaign in Mexico, using local slang and trends, which boosted sales by 15% in just two months. They worked with local payment providers to streamline cross-border fees, a neat trick to keep costs down.
❗ Legal and Cultural Considerations for UK Advertisers
When diving into the Mexico Snapchat influencer scene, UK advertisers must respect:
- Advertising Standards: Mexico has strict regulations on influencer disclosures. Ads must be clearly tagged as sponsored to stay legit.
- Data Privacy: Compliance with Mexico’s Federal Law on Protection of Personal Data held by Private Parties is mandatory.
- Cultural Nuance: Mexican users dig local slang and culturally relevant humour. Avoid generic English ads or UK-centric references.
Also, payments usually happen in Mexican Pesos (MXN), so make sure your contracts handle currency conversion and tax implications. Using platforms like BaoLiba can simplify this with built-in payment options tailored for global influencer deals.
💡 How UK Influencers Can Learn From Mexico Snapchat Stars
UK influencers looking to expand globally can take cues from Mexico’s Snapchat scene:
- Embrace spontaneity: Snapchat thrives on real, unpolished content.
- Engage fans with daily stories, not just polished posts.
- Collaborate with local creators to boost authenticity.
- Experiment with Snapchat’s unique tools like AR filters and Snap Map.
British influencer Emma Louise recently collaborated with a Mexican Snapchat star for a cross-Atlantic fashion haul, which brought in new fans from both markets. This kind of cross-pollination is the future.
### People Also Ask
Who are the top Snapchat influencers in Mexico in 2025?
As of May 2025, top Snapchat influencers in Mexico include Sofía López, Carlos “El Chido” Martínez, Ana María Ruiz, Luis Angel, and Valentina Cruz, each boasting millions of fans and strong engagement.
How can UK brands work with Mexican Snapchat influencers?
UK brands should use influencer platforms like BaoLiba to find verified Mexican creators, negotiate GBP or MXN payments transparently, and ensure campaigns respect local advertising laws and cultural context.
What payment methods do UK advertisers use for Mexican influencers?
Most UK advertisers prefer multi-currency wallets, PayPal, or direct bank transfers via platforms supporting cross-border payments, ensuring smooth currency conversion and minimal fees when paying Mexican influencers.
📢 Final Thoughts
The 2025 Mexico Snapchat influencer ranking isn’t just a leaderboard — it’s a roadmap for UK advertisers wanting to crack one of Latin America’s hottest digital markets. Snapchat’s unique engagement style and loyal fanbases offer a fresh avenue beyond the usual suspects.
BaoLiba will keep updating you on evolving UK influencer marketing trends and global hotspots like Mexico. Stay tuned and keep your campaigns sharp — the global influencer game waits for no one.
