Looking to tap into the Netherlands’ Facebook influencer scene in 2025? Whether you’re a UK-based advertiser or a budding influencer, knowing who’s ruling the Facebook waves in the Dutch market is pure gold. As of May 2025, the landscape is buzzing with fresh faces and old pros alike, and cracking this code means better campaign hits and faster ROI. Let’s dive into the nitty-gritty of the Netherlands Facebook influencer ranking and what it means for the UK marketing game.
📊 Why Netherlands Facebook Influencer Rankings Matter to UK Advertisers
The Netherlands is a hot spot for digital savvy users — with Facebook still holding a solid share of social activity despite the rise of TikTok and Instagram. For UK brands looking to expand cross-border, partnering with top Dutch influencers on Facebook is a smart move. Why? Because Facebook’s mature advertising ecosystem enables precise targeting, native commerce features, and robust analytics that UK marketers love.
Plus, the payment ease is a win. GBP payments via PayPal or SEPA bank transfers are standard, making influencer collaborations straightforward. And with the Netherlands’ strong data privacy laws aligned with GDPR, UK advertisers can rest easy about compliance.
💡 Top 5 Netherlands Facebook Influencers by Fans in 2025
Here’s a snapshot of the Netherlands’ Facebook influencer ranking by fans as of May 2025 — these creators bring volume and engagement, perfect for UK brands wanting to break into that market:
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NikkieTutorials – Beauty queen and YouTube-to-Facebook crossover, with over 12 million fans. Her makeup tutorials resonate beyond borders, making her a must-watch for beauty and lifestyle brands.
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Enzo Knol – Gaming and lifestyle vlogger boasting 9 million fans. Enzo’s authentic, down-to-earth content appeals to young Dutch audiences, ideal for tech and gaming advertisers.
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Anna Nooshin – Fashion and lifestyle influencer with 8 million followers. UK fashion retailers often collaborate with Anna to localise campaigns for Dutch consumers.
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Dylan Haegens – Comedian and content creator with a 7.5 million fanbase. His humorous takes make him a great fit for brands wanting to add a fun twist to their Facebook campaigns.
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Jill de Jong – Model and wellness advocate with 6 million fans, perfect for health and lifestyle products aiming at Dutch and broader European markets.
📢 How UK Advertisers Can Leverage These Influencers
Getting your brand in front of Netherlands’ Facebook fans isn’t just about throwing cash at big names. The UK influencer marketing scene is shifting towards meaningful engagement and ROI-driven campaigns.
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Micro-influencers Matter: Beyond the top five, micro-influencers (50k to 300k fans) offer highly engaged, niche audiences. UK brands like ASOS and Boohoo have tested this with great success, especially in fashion and beauty.
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Localized Content Wins: Dutch consumers appreciate authenticity. Collaborations where UK brands allow influencers to create content in Dutch or with local cultural nods outperform generic ads.
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Payment & Contracts: Always structure contracts with clear deliverables and payment terms in GBP or Euros, using trusted payment platforms like Payoneer or PayPal to avoid hiccups.
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Compliance: Keep an eye on the Netherlands’ strict influencer disclosure rules. Transparency is key — UK advertisers must ensure influencers tag sponsored content properly to stay on the right side of the law.
📊 Facebook Trends in the Netherlands Relevant to UK Marketers
As of May 2025, Facebook in the Netherlands isn’t just about posts and likes anymore. Here’s what UK advertisers should watch:
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Facebook Shops & Live Commerce: Dutch influencers are increasingly using Facebook Shops integrated with livestreams, blending entertainment and e-commerce. UK brands can piggyback on this trend by equipping influencers with shoppable links.
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Video Content Dominates: Short-form videos and Facebook Reels generate the highest engagement. UK content creators collaborating with Dutch influencers should prioritise video over static images.
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Community Groups: Facebook Groups remain strong in the Netherlands. Brands can sponsor or create niche groups moderated by influencers to foster loyal communities.
❗ People Also Ask
Which Dutch Facebook influencers have the most fans in 2025?
Top influencers include NikkieTutorials, Enzo Knol, and Anna Nooshin, each boasting millions of fans and strong engagement rates that attract UK advertisers.
How do UK brands pay influencers in the Netherlands?
Payments are usually made in GBP or Euros via PayPal, SEPA direct bank transfers, or Payoneer. Clear contracts and invoicing in line with Dutch tax regulations are essential.
What are the legal considerations when working with Dutch Facebook influencers?
The Netherlands follows strict GDPR and advertising disclosure laws. UK brands must ensure sponsored posts are clearly marked and data privacy compliant to avoid fines.
💡 Practical Tips for UK Influencers Targeting the Netherlands on Facebook
If you’re a UK influencer looking to grow your Dutch audience, here’s the deal:
- Collaborate with local Dutch creators for authenticity.
- Use Dutch language captions or subtitles.
- Engage in Facebook Groups popular in the Netherlands.
- Post consistently during peak Dutch Facebook active hours (generally 6pm-9pm CET).
📢 Final Thoughts
The Netherlands Facebook influencer ranking in 2025 signals a maturing market with huge potential for UK advertisers and influencers alike. Success boils down to respecting local culture, leveraging micro-influencers, and staying sharp on legal and payment protocols.
BaoLiba will continue updating UK marketers on influencer trends across Europe and beyond. Keep an eye on us for the freshest insights into global influencer marketing.
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