If you’re a UK-based advertiser or influencer eyeing the Netherlands market, understanding Pinterest’s ad rates in 2025 is pure gold. Pinterest isn’t just about dreamy mood boards anymore — it’s a powerhouse for discovery and conversion, especially in the Netherlands where visual inspiration drives buying decisions. As of June 2025, the landscape is evolving fast, so let’s unpack what you need to know about Pinterest ad rates across all categories in the Netherlands, with a keen eye on how this shapes opportunities for UK players.
📢 Marketing Trends in United Kingdom and Netherlands Pinterest Advertising
Pinterest has grown steadily in the UK, thanks to its unique position as a search-plus-social platform. Advertisers here love Pinterest for its intent-driven audience, often converting better than Facebook or Instagram for sectors like home decor, fashion, and food. Meanwhile, in the Netherlands, Pinterest is carving out a similar niche, with a user base that’s highly engaged in lifestyle, sustainability, and DIY content.
By June 2025, UK brands like Made.com and ASOS are increasingly experimenting with Pinterest ads not only domestically but also targeting Dutch consumers. The Netherlands’ Pinterest users prefer content that’s clean, functional and design-savvy — a perfect fit for UK brands that boast quality and style.
Payment-wise, UK advertisers mostly transact in pounds sterling (GBP), often using platforms like Google Ads Manager or directly with Pinterest’s ad interface, which supports local payment options and VAT compliance. Cross-border campaigns targeting the Netherlands require mindful budgeting of ad spend in euros (EUR), accounting for currency fluctuations.
📊 2025 Netherlands Pinterest Advertising Rate Table Overview
Here’s the skinny on Pinterest ad rates in the Netherlands for 2025, segmented by category and typical cost per mille (CPM) or cost per click (CPC). These figures reflect current market observations and benchmark data for advertisers based in the UK looking to tap into the Dutch market:
| Category | Average CPM (€) | Average CPC (€) | Notes |
|---|---|---|---|
| Home & Garden | 6.5 | 0.45 | Strong DIY and sustainability focus |
| Fashion & Beauty | 7.2 | 0.50 | Trend-driven, fast turnover items |
| Food & Drink | 5.8 | 0.40 | Popular for recipe discovery |
| Travel & Leisure | 6.0 | 0.48 | Growing interest post-pandemic |
| Tech & Gadgets | 6.8 | 0.52 | Niche but rising in engagement |
| Health & Wellness | 6.3 | 0.46 | Emphasis on natural and holistic |
Rates are approximate and can vary based on targeting precision, seasonality, and ad quality.
💡 Practical Tips for UK Advertisers Targeting the Netherlands on Pinterest
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Localise Your Creative: The Dutch market responds better to ads that feel native. Incorporate local language cues, cultural references, and design aesthetics. Brands like Rituals have nailed this by blending Dutch minimalism with Pinterest’s visual ethos.
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Leverage Pinterest Shopping Features: Pinterest’s “Shop the Look” pins are a hit in the Netherlands, where e-commerce is booming. UK brands should ensure product feeds are optimised for Pinterest’s catalogue matching.
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Budget Smart with Currency Fluctuations: Since UK advertisers pay in GBP but target users in EUR, keep an eye on exchange rates. Using services like Wise or Revolut can help manage ad budgets efficiently.
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Work with Local Influencers: Dutch Pinterest influencers with a strong UK following, like sustainable fashion bloggers or home decor creators, can amplify your campaign impact. BaoLiba’s platform is a solid spot to find vetted creators who get both markets.
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Compliance Check: Advertising in the Netherlands must respect EU GDPR regulations and local advertising standards. Pinterest’s platform supports compliance but be sure your data handling and consumer consent practices are airtight.
📊 People Also Ask
What are the average Pinterest ad rates in the Netherlands for 2025?
As of June 2025, average CPMs range between €5.8 and €7.2 depending on the category, with CPCs around €0.40 to €0.52. Rates are competitive but vary with targeting and creative quality.
How can UK advertisers pay for Pinterest ads targeting the Netherlands?
Most UK advertisers pay in pounds via credit/debit cards or PayPal, but Pinterest converts spend into euros for Dutch campaigns. Platforms like Google Ads Manager also offer multi-currency budgeting tools.
Which Pinterest categories perform best in the Netherlands?
Home & Garden, Fashion & Beauty, and Food & Drink dominate Pinterest in the Netherlands, reflecting local lifestyle interests and consumption habits.
❗ Common Pitfalls to Avoid When Advertising on Pinterest in the Netherlands
- Ignoring Local Language Nuances: Dutch users appreciate ads in their language or with localised English that respects cultural context.
- Overlooking Mobile Optimisation: Pinterest usage in the Netherlands is heavily mobile-driven — ensure your creative and landing pages are mobile-friendly.
- Not Tracking VAT Correctly: The Netherlands has specific VAT rules on digital advertising; failure to comply can lead to fines or blocked campaigns.
Final Thoughts
For UK advertisers and influencers, Pinterest in the Netherlands is a growing goldmine in 2025, offering a visually rich environment where well-targeted, culturally tuned ads can thrive. The ad rates are reasonable, and with proper localisation and smart budgeting, you can unlock serious ROI. Keep close tabs on evolving trends — as of June 2025, sustainability and authenticity are your best mates.
BaoLiba will keep updating you on United Kingdom influencer marketing trends and ad rate insights, so stay tuned and keep hustling!
