Looking to crack the New Zealand Facebook influencer scene from the UK? You’re in the right place. As of May 2025, the Facebook influencer game in New Zealand is booming, and if you’re an advertiser or a content creator in the United Kingdom, understanding who’s who on this platform can seriously up your marketing mojo. Let’s dive into the latest New Zealand Facebook influencer ranking by fans, break down what it means for your campaigns, and share some no-BS tips from the trenches.
📊 Why New Zealand Facebook Influencers Matter to UK Advertisers
First off, why should UK brands or creators even care about New Zealand Facebook influencers? Simple. New Zealand’s got a tight-knit, highly engaged social media crowd, and Facebook remains a heavyweight platform there, despite the global rise of TikTok and Instagram. While the UK market favours Instagram and TikTok, New Zealand’s Facebook audience is still massive — especially in niches like outdoor lifestyle, food, and community events.
Plus, many UK brands, especially in travel, outdoor gear, and wellness sectors, want to tap into NZ’s affluent, adventure-hungry consumers. Partnering with the right Kiwi Facebook influencer can mean the difference between a campaign that fizzles out and one that actually converts.
📢 2025 New Zealand Facebook Influencer Ranking by Fans
Here’s the lowdown on the top 5 New Zealand Facebook influencers by fan count as of May 2025. This ranking is gold if you want to pick collaborators who bring serious eyeballs:
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Jamie Curry – 1.4M fans
Jamie’s a household name in NZ, known for her relatable vlogs and humour. Brands in lifestyle and beauty sectors love her authentic style. -
Kanoa Lloyd – 1.2M fans
A TV presenter turned Facebook influencer, Kanoa’s niche is family and parenting. Her audience is highly engaged, especially mums and young parents. -
Pio Terei – 980K fans
A comedian and actor, Pio blends entertainment with culture, making him perfect for brands wanting to connect with the Māori community and beyond. -
Rachel Hunter – 875K fans
International supermodel with deep NZ roots. Her presence mixes glamour with wellness, ideal for premium skincare or fitness brands. -
Sam Johnson – 720K fans
A rising star focusing on mental health and personal development. His audience skews younger and very engaged in social causes.
💡 How UK Advertisers Can Leverage This Ranking
If you’re a UK advertiser working with GBP and paying via local-friendly methods (think PayPal, Stripe, or even Revolut), here’s how to make the most of this ranking:
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Match your niche: Don’t just chase the biggest fan count. If you’re pushing hiking gear, Jamie Curry or Rachel Hunter might be your go-tos. For social causes or community campaigns, Sam Johnson or Pio Terei fit better.
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Localise content: New Zealanders are proud Kiwis. Ads or sponsored posts should feel local — use NZ slang, showcase local spots, or even tie into events like Waitangi Day.
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Data privacy & compliance: Keep GDPR and New Zealand’s Privacy Act 2020 in mind. Work with influencers who respect data protection and clearly disclose sponsorships to stay legit.
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Payment terms: Kiwi influencers often prefer monthly payments in NZD, but GBP works fine if you use a platform like BaoLiba that smooths currency conversions and handles contracts.
📊 People Also Ask
Who are the top Facebook influencers in New Zealand in 2025?
As of May 2025, top New Zealand Facebook influencers by fan count include Jamie Curry, Kanoa Lloyd, Pio Terei, Rachel Hunter, and Sam Johnson.
How can UK brands work with New Zealand Facebook influencers?
UK brands should align their campaigns with influencer niches, localise content for NZ audiences, use compliant contracts respecting GDPR and New Zealand’s privacy laws, and opt for payment platforms that support currency exchange and local payment preferences.
Is Facebook still effective for influencer marketing in New Zealand?
Yes, despite global shifts, Facebook maintains a strong user base in New Zealand, especially among older demographics and community-focused niches, making it a viable platform for influencer marketing in 2025.
❗ Pitfalls to Avoid When Working Across UK-NZ Influencer Borders
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Ignoring cultural nuances: NZ humour and values differ from UK’s — a direct copy-paste campaign will flop.
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Overlooking payment logistics: Not sorting out timely payments in NZD or GBP can sour relationships fast.
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Skipping legal checks: Contracts must comply with both UK and NZ law, especially around advertising standards and data privacy.
📢 Final Words from the Trenches
For UK advertisers and creators eyeing the New Zealand Facebook influencer scene in 2025, the game is about precision — picking the right influencer, respecting local culture, and nailing your campaign logistics. Use this ranking as your launchpad, but always deep-dive into each influencer’s vibe and audience before you commit.
BaoLiba will continue updating the UK influencer marketing trends, keeping you clued-up on cross-border strategies and fresh data. Stay tuned and keep hustling!
