In the ever-evolving world of social media, LinkedIn remains a powerhouse for B2B networking and professional branding — especially in markets like New Zealand and the United Kingdom. As of May 2025, the New Zealand LinkedIn influencer scene is buzzing, and UK advertisers and content creators would do well to pay attention. Whether you’re a marketer looking to tap into Kiwi talent or a blogger aiming to understand cross-border influencer dynamics, this ranking of New Zealand’s top LinkedIn influencers by fan count offers real, actionable insight.
Let’s dive into the nitty-gritty of who’s leading the pack, why it matters for the UK market, and how you can leverage these influencers in your campaigns.
📊 Why New Zealand LinkedIn Influencers Matter to UK Advertisers
If you’re reading this from the UK, you probably already know LinkedIn is the go-to platform for professional engagement — but why bother with New Zealand influencers? First, New Zealand’s professional culture is highly aligned with the UK’s: English-speaking, business-friendly, and digitally savvy. As such, NZ influencers often produce content that resonates naturally with UK audiences, especially in sectors like tech, finance, and sustainability.
Plus, UK brands and agencies increasingly seek authentic regional voices for global campaigns. New Zealand LinkedIn influencers bring that down-to-earth, no-BS style that British audiences respect. On top of that, payment and collaboration processes are smoother than you’d think — most work through platforms like PayPal or direct bank transfers in GBP or NZD, with clear contracts abiding by UK and NZ standards, making cross-border deals straightforward.
📢 2025 New Zealand LinkedIn Influencer Ranking by Fans
Here’s a snapshot of the top Kiwi LinkedIn influencers ranked by fan count as of May 2025. These folks aren’t just numbers — they’re thought leaders, trendsetters, and trusted voices in their fields.
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Sarah-Jane Wilson – 145K followers
A sustainability guru with deep ties in UK clean tech companies. Sarah-Jane’s posts on climate innovation consistently snag high engagement in both NZ and UK markets. -
Mark Reynolds – 128K followers
Tech entrepreneur and startup mentor. Mark’s insights on scaling businesses are gold for UK tech founders looking to crack the ANZ market. -
Emily Chong – 112K followers
HR and leadership consultant specialising in remote work culture. Emily’s content is a hotspot for UK recruiters adapting to hybrid teams. -
Liam O’Connor – 105K followers
Financial advisor and investment strategist. Liam’s clear-cut advice on personal finance and investment trends resonates strongly with UK millennials. -
Jessica Patel – 98K followers
Marketing and brand strategist. Jessica is a go-to for UK brands breaking into Oceania with digital-first campaigns.
💡 How UK Advertisers Can Tap Into These Influencers
Working with New Zealand LinkedIn influencers isn’t rocket science, but it does call for some local know-how:
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Tailor the message — While Kiwi and UK English are close cousins, subtle cultural tweaks boost authenticity. For instance, avoid overly formal tones and lean into conversational, relatable language.
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Use GBP for payments — UK advertisers prefer paying in GBP to keep accounting simple. Many Kiwi influencers are happy to invoice in GBP or via PayPal, avoiding currency hassle.
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Leverage LinkedIn’s native tools — Sponsored content, direct InMail, and LinkedIn Events are goldmines for B2B campaigns. Invite influencers to co-host webinars or participate in panel discussions relevant to UK audiences.
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Comply with local advertising laws — Both the UK’s ASA (Advertising Standards Authority) and New Zealand’s ASA have clear influencer marketing guidelines. Full disclosure of paid partnerships is mandatory.
📊 People Also Ask
Who are the top LinkedIn influencers in New Zealand in 2025?
As of May 2025, top names include Sarah-Jane Wilson, Mark Reynolds, and Emily Chong, all boasting over 100,000 followers each and dominating sectors like sustainability, tech, and HR.
How do UK brands work with New Zealand LinkedIn influencers?
UK brands typically collaborate via direct outreach or influencer marketing platforms, negotiate contracts in GBP, and utilise LinkedIn’s native ad tools. Transparency and cultural alignment are key.
What types of content perform best on New Zealand LinkedIn?
Thought leadership articles, case studies on innovation, and authentic personal stories about business challenges tend to perform well, reflecting the Kiwi value of being straightforward and practical.
❗ Risks and Challenges to Watch Out For
Social media landscapes shift fast, and LinkedIn is no exception. Keep an eye on:
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Engagement authenticity — Always vet follower quality to avoid inflated numbers from bots or fake accounts.
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Content relevance — NZ influencers thrive on local context. UK campaigns must ensure their messaging aligns with Kiwi professional culture to avoid sounding tone-deaf.
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Legal compliance — Cross-border contracts require careful drafting to meet both UK and NZ laws, especially around data privacy (think GDPR and NZ Privacy Act).
💡 Final Tips for UK Advertisers and Bloggers
If you want to play the long game, build genuine relationships with New Zealand LinkedIn influencers. Don’t just buy shoutouts; co-create content that adds value to their communities. Keep payments transparent, respect cultural nuances, and use the platform’s analytics to optimise campaigns.
Brands like BrewDog UK and agencies such as The Social Element are already experimenting with these cross-Tasman partnerships — follow their lead if you want to stay ahead.
BaoLiba will continue updating United Kingdom influencer marketing trends, welcome to follow us for the freshest insights.
