Snapchat’s been a wild card in the UK marketing scene for a while now, especially with younger crowds glued to their phones. But if you’re an advertiser or influencer looking to tap into New Zealand’s Snapchat market in 2025, knowing the ad rates and how they stack up is pure gold. In this guide, we break down the full category advertising rate table for Snapchat in New Zealand, tailored for UK-based brands and creators who want to get the most bang for their British pound.
As of June 2025, Snapchat remains a powerhouse for visual storytelling and short-form content in New Zealand, making it a prime spot for targeted ads. Let’s get into the nitty-gritty of what rates you’re looking at, how the payment flows work from the UK, and what local nuances you should mind when diving into this market.
📢 Market Overview for UK Advertisers Eyeing New Zealand Snapchat
New Zealand’s Snapchat audience is mostly in the 18-34 age bracket — a sweet spot for lifestyle, travel, fashion, and tech brands. Unlike the UK where Instagram and TikTok dominate, Snapchat holds a unique position in New Zealand thanks to its Snap Map and AR lenses, which locals love to engage with. Popular Kiwi influencers like Brooke Howard-Smith and Tash Oakley use Snapchat to connect authentically with followers, giving advertisers a trusted channel.
From a UK perspective, paying for ads in New Zealand means dealing with New Zealand dollars (NZD). Most UK advertisers prefer to manage budgets in GBP but should prepare for currency exchange fluctuations. Payment methods commonly accepted include major credit cards (Visa, MasterCard), PayPal, and increasingly, digital wallets like Apple Pay, which are gaining ground both in the UK and NZ.
On the legal and cultural front, data privacy laws in New Zealand mirror the EU’s GDPR, so UK advertisers familiar with GDPR compliance will find the transition smoother. However, it’s essential to respect local content norms — humour and slang that work in the UK might not land well down under.
📊 2025 New Zealand Snapchat Ad Rates Breakdown
Here’s the headline: Snapchat’s ad rates in New Zealand are competitive but slightly higher than in the UK due to the smaller but highly engaged audience. Based on data as of June 2025, here’s a full category rate table in NZD, which we’ll translate roughly into GBP for convenience.
| Ad Format | NZD CPM (Cost per 1,000 Impressions) | GBP Equivalent* | Notes |
|---|---|---|---|
| Snap Ads (Vertical Video) | 18 – 25 | £9.50 – £13.20 | Standard reach ads, high engagement |
| Story Ads | 20 – 28 | £10.50 – £14.80 | Appear within Snapchat stories |
| AR Lenses | 30 – 45 | £15.80 – £23.70 | Premium interactive experiences |
| Commercials (6-sec non-skippable) | 35 – 50 | £18.40 – £26.30 | Short, mandatory ads |
| Filters (Geofilters) | 12 – 20 | £6.30 – £10.50 | Location-based targeting |
* Exchange rate approximated at 1 NZD = 0.53 GBP as of June 2025.
Key Takeaways for UK Marketers
- AR Lenses command the highest CPM, reflecting their interactive appeal. Brands like NZ-based Allbirds have leveraged AR filters for product launches with great success.
- Snap Ads remain the bread and butter, ideal for most UK brands testing waters in New Zealand.
- Geofilters offer localised reach, perfect for regional campaigns in Auckland or Wellington.
💡 How UK Advertisers Can Maximise ROI on NZ Snapchat
-
Localise Content Creatively
Even if you’re a London-based brand, tweak your content to vibe with New Zealand’s laid-back, outdoorsy culture. Use Kiwi slang sparingly but authentically, and showcase local landmarks or lifestyle cues. -
Work with Local Influencers
Collaborating with Kiwi Snapchat creators like Brooke Howard-Smith gives you credibility and native reach. UK brands such as Gymshark have nailed this by pairing with local fitness influencers to drive engagement. -
Leverage Snapchat’s Unique Features
Don’t just run videos—invest in AR Lenses and Geofilters. These formats tend to have higher CPMs but deliver stronger engagement and brand recall. -
Stay Compliant and Transparent
Ensure your ads respect New Zealand’s Privacy Act 2020, which governs data handling and user consent. If you’re already GDPR-compliant, you’re in a good position, but always double-check local nuances. -
Use GBP-NZD Hedging Strategies
Currency swings can eat your budget. Consider forward contracts or multi-currency accounts with your bank to lock in favourable rates when transferring funds from GBP to NZD.
📊 People Also Ask
What are Snapchat ad rates like in New Zealand compared to the UK?
Snapchat ad rates in New Zealand are generally 10-20% higher than in the UK due to a smaller but highly engaged audience. For example, Snap Ads CPM in the UK hovers around £8-£11, whereas in New Zealand, it’s closer to £9.50-£13.20.
How can UK advertisers pay for Snapchat ads targeting New Zealand?
Most UK advertisers use credit cards, PayPal, or digital wallets like Apple Pay to pay for Snapchat ads. Payments are made in NZD, so currency conversion applies. It’s wise to monitor exchange rates or use financial tools to mitigate fluctuations.
Which Snapchat ad format performs best in New Zealand?
AR Lenses tend to deliver the strongest engagement and brand recall in New Zealand, though they come at a premium CPM. Snap Ads offer solid reach and are good entry points for UK brands new to the NZ market.
❗ Final Thoughts
Navigating Snapchat ad rates in New Zealand isn’t rocket science, but it does take some local savvy. UK advertisers need to balance competitive CPMs with creative localisation and smart currency management to make the most of this vibrant market. As of June 2025, Snapchat continues to be a high-potential platform for reaching New Zealand’s young, tech-savvy audience.
BaoLiba will keep tracking and updating the latest UK and New Zealand influencer marketing trends. Keep an eye on us for no-nonsense insights and hands-on tips to help you win across borders.
