Looking to tap into Pakistan’s TikTok scene in 2025? Whether you’re a UK-based advertiser or a content creator eyeing cross-border collabs, knowing who’s got the biggest clout in Pakistan’s TikTok world is pure gold. With over 80 million TikTok users in Pakistan, the influencer market is buzzing, and it’s not just about follower counts — it’s about engagement, niche, and how these creators fit into your marketing funnel.
As of May 2025, let’s break down the top Pakistani TikTok influencers by fanbase, dig into what this means for UK brands, and share how you can leverage this in your campaigns without falling into rookie traps.
📊 Pakistan TikTok Influencer Ranking Fans: The Big Players in 2025
Pakistan’s TikTok stars are a mixed bag of comedians, dancers, lifestyle vloggers, and even political commentators. Here’s a quick rundown of the cream of the crop by fan numbers:
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Jannat Mirza – Sitting comfortably at the top with over 50 million fans, Jannat’s comedic skits and relatable content keep her audience hooked. She’s the female face of Pakistan TikTok.
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Qasim Khawaja – Known for his lip-syncs and trending challenges, Qasim has around 35 million fans. His content resonates with the youth, making him a go-to for brands targeting Gen Z.
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Areeka Haq – With 25 million fans, Areeka blends beauty tips and lifestyle vlogs, attracting a more niche, female demographic.
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Danish Ali – Popular for his social commentary and satirical humour, Danish commands 22 million fans and is great for more thoughtful brand messaging.
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Kanwal Aftab – A rising star with 20 million fans, Kanwal is often involved in dance challenges and fashion content.
These numbers are not static; they evolve fast, especially as TikTok trends change overnight. Keep an eye on real-time analytics tools from platforms like BaoLiba that track these shifts to stay ahead.
📢 UK Brands and TikTok Pakistan Influencer Collaborations
For UK advertisers, Pakistan’s TikTok market offers a fresh, untapped audience that’s super engaged. But how do you approach it? Here’s the lowdown:
Payment and Currency
Most Pakistani influencers prefer payments via Payoneer, bank transfers, or even crypto these days—thanks to currency fluctuations and local banking issues. UK brands should budget in GBP but be ready to convert to PKR or USD depending on the influencer’s preference. Platforms like Wise make cross-border payments smooth and cost-effective.
Legal and Cultural Considerations
Pakistan has strict content regulations, especially around religion, politics, and modesty. UK brands must brief influencers clearly to avoid any cultural faux pas that could blow up on social media or attract legal heat.
Also, data privacy laws differ greatly. While the UK abides by GDPR, Pakistan’s data protection laws are still evolving. This means when running joint campaigns, ensure all data handling complies with both jurisdictions to stay legit.
UK Social Platforms & Cross-Promotion
TikTok in the UK often integrates with Instagram and YouTube campaigns. Brands like Gymshark and ASOS have nailed multi-platform influencer marketing by repurposing TikTok clips to Instagram Reels and Stories. For Pakistani influencers, many also run YouTube channels or are active on Facebook, which is huge in Pakistan.
Cross-promotion boosts ROI and keeps the audience hooked beyond a single platform, especially helpful if you want to build brand loyalty rather than just quick sales.
💡 Practical Tips for UK Advertisers Working with Pakistan TikTok Influencers
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Pick the Right Influencer: Don’t just chase fans; look at engagement rate and audience demographics. An influencer with 10 million fans mostly in Pakistan’s urban youth is better than one with 30 million fans scattered globally.
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Use Localised Content: UK brands must adapt messaging to fit Pakistani cultural contexts. For instance, festive campaigns around Eid or Pakistan Independence Day resonate much more than generic promos.
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Leverage BaoLiba’s Platform: BaoLiba offers verified influencer data and campaign tools for cross-border marketing. It helps you avoid fake followers and shady deals, which are rampant on TikTok.
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Plan Payment Terms Clearly: Agree on milestones and deliverables upfront. Many Pakistani influencers work with upfront deposits plus performance bonuses.
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Track Performance Metrics: Use TikTok’s native analytics plus third-party tools to monitor views, shares, comments, and conversion rates. In 2025, data-driven decisions separate winners from losers.
📊 People Also Ask
Who are the top Pakistan TikTok influencers in 2025 by fans?
Jannat Mirza leads with over 50 million fans, followed by Qasim Khawaja and Areeka Haq, who have between 20 to 35 million fans each.
How can UK brands work with Pakistani TikTok influencers?
UK brands should focus on culturally sensitive content, use secure cross-border payment methods, and leverage platforms like BaoLiba to find genuine influencers and manage campaigns.
What payment methods are common for Pakistani TikTok influencers?
Payoneer, bank transfers, and sometimes cryptocurrency are popular, given the banking landscape in Pakistan. Wise is also widely used for UK to Pakistan transfers.
❗ Risks and Pitfalls to Watch Out For
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Fake followers and engagement: TikTok’s algorithm can be gamed; always verify influencer stats via trusted platforms.
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Cultural missteps: Pakistan is conservative; avoid anything that might offend religious or social norms.
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Payment delays: Cross-border payments can get stuck; plan timelines accordingly.
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Legal compliance: Different data privacy and advertising rules require careful contract drafting.
BaoLiba will continue updating the United Kingdom on influencer marketing trends worldwide, so stay tuned for the freshest insights and data. Whether you’re scaling your brand or growing as a creator, understanding markets like Pakistan’s TikTok scene is key to cracking global growth in 2025.
