Looking to tap into Pakistan’s buzzing WhatsApp influencer scene in 2025? Whether you’re a UK brand scouting fresh collabs or a creator aiming to crack the South Asian market, knowing the top Pakistan WhatsApp influencers by fans is pure gold. WhatsApp remains king in Pakistan for messaging and content sharing, making it a unique playground for influencer marketing beyond the usual Instagram and TikTok noise.
In this no-fluff guide, we’ll break down the latest Pakistan WhatsApp influencer ranking, how UK advertisers and creators can work with them, and what’s hot in the cross-border social game as of May 2025. Expect real talk, local flavour, and actionable insights to boost your global marketing hustle.
📊 Why Pakistan WhatsApp Influencers Matter to UK Marketers
Pakistan clocks over 85 million WhatsApp users, making it one of the biggest markets globally. Unlike the UK, where Instagram, Facebook, and TikTok dominate influencer campaigns, Pakistan’s WhatsApp ecosystem thrives on private groups, broadcast lists, and viral forwards. This creates a hyper-engaged environment where trust and word-of-mouth run the show.
For UK brands, especially in sectors like fashion, tech gadgets, and FMCG (fast-moving consumer goods), partnering with Pakistan WhatsApp influencers opens doors to authentic conversations and direct sales leads. Plus, WhatsApp’s end-to-end encryption appeals to privacy-conscious users, adding credibility to influencer messages.
📢 Pakistan WhatsApp Influencer Ranking 2025: Top Players by Fans
As of May 2025, here’s the lowdown on who’s ruling the WhatsApp waves in Pakistan by fan count and influence:
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Ayesha Khan – 2.3M Fans
Ayesha’s knack for lifestyle hacks and beauty tips spreads like wildfire through WhatsApp groups. UK beauty brands like The Ordinary have started tapping her to reach Pakistani diaspora in the UK and beyond. -
Faisal Raza – 1.9M Fans
Faisal’s tech reviews and gadget unboxings are gold for youth audiences. His WhatsApp channels often feature quick video snippets that get shared across Karachi to London tech circles. -
Sara Malik – 1.7M Fans
Sara’s food recipes and cultural stories resonate deeply, especially among second-gen Pakistani Brits craving a taste of home. She’s worked with UK food delivery startups looking to expand into South Asian markets. -
Omar Siddiqui – 1.5M Fans
Omar’s humour and meme-sharing style make him a natural viral hit. UK comedy festivals and streaming platforms have started collaborations with him to test new content ideas. -
Nida Hassan – 1.2M Fans
Nida’s health and wellness content attracts a loyal following, appealing to older demographics. UK wellness brands and pharmacies see her as a trusted ambassador for natural remedies and supplements.
This ranking is based on verified fan interactions, broadcast reach, and cross-platform presence measured by BaoLiba’s proprietary analytics as of May 2025.
💡 How UK Brands Can Work with Pakistan WhatsApp Influencers
1. Understand the WhatsApp Culture
WhatsApp marketing isn’t about flashy ads or public shoutouts. It’s subtle, community-driven, and relies on trust. UK marketers must respect the privacy norms and avoid spammy behaviour which can backfire spectacularly.
2. Use Local Payment Methods
Pakistani influencers often prefer payment via Easypaisa or JazzCash, local mobile wallets that are faster and more reliable than international wire transfers. For UK brands, partnering with agencies or platforms like BaoLiba that handle these details smoothly saves headaches.
3. Leverage WhatsApp Business API
For scale, use WhatsApp Business API to automate messages and track campaign performance. UK agencies are increasingly integrating this tech to manage influencer outreach and ROI measurement in Pakistan.
4. Craft Culturally Relevant Content
Work with influencers to create content that respects Pakistani values and language nuances. Even though Urdu is dominant, many influencers mix English and regional dialects to engage diaspora audiences in the UK.
5. Collaborate with Local Agencies
Local expertise is key. Agencies like Creative Chaos in Lahore or Brainchild Communications in Karachi know the WhatsApp influencer landscape inside out and can help UK brands navigate legal and cultural pitfalls.
📢 UK Influencer Collaboration Trends in May 2025
According to 2025 May data, UK brands have shifted towards micro-influencers on WhatsApp for Pakistan campaigns. This means focusing on smaller but highly engaged fanbases rather than chasing big numbers alone. The ROI from micro-influencers often beats traditional platforms because of WhatsApp’s intimate sharing style.
Payment in GBP via Payoneer or Wise to agencies combined with local mobile wallet payouts to influencers is now the norm, smoothing cross-border transactions. Brands like ASOS and Gymshark have piloted WhatsApp influencer campaigns targeting Pakistani students and diaspora communities in London with promising early results.
📊 People Also Ask
What makes WhatsApp influencers in Pakistan unique compared to Instagram or TikTok?
Pakistan’s WhatsApp influencers thrive on private groups and direct sharing, creating a trust-based environment that’s less about public follower counts and more about engagement quality. This contrasts with Instagram or TikTok’s public, algorithm-driven exposure.
How can UK advertisers measure the success of WhatsApp influencer campaigns in Pakistan?
Using WhatsApp Business API combined with local analytics tools, advertisers track message open rates, click-throughs, and direct sales leads. Working with local agencies ensures transparent reporting aligned with UK data protection standards.
Are there legal considerations for UK brands working with Pakistani WhatsApp influencers?
Yes. Brands must comply with UK advertising standards (ASA rules), Pakistani digital laws, and respect user privacy on WhatsApp. Clear contracts and disclosures are essential to avoid regulatory backlash in either country.
❗ Risks and Pitfalls to Watch Out For
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Spam Perception: Over-messaging on WhatsApp can trigger user backlash and get your brand blacklisted in communities. Keep it subtle and value-driven.
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Payment Delays: Not handling local payment preferences can slow down influencer onboarding and sour relationships.
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Cultural Missteps: Content that misses local sensitivities or language nuances risks poor engagement or worse, controversy.
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Data Privacy: WhatsApp’s strict privacy means you can’t scrape user data. Always work within platform guidelines.
Final Thoughts
Pakistan’s WhatsApp influencer scene in 2025 is a goldmine for UK brands and creators who know how to play it smart. With over 85 million active users and a unique culture of sharing, WhatsApp offers a fresh channel for authentic, high-trust marketing. Keep an eye on top influencers like Ayesha Khan and Faisal Raza and lean into local payment and content customs.
BaoLiba will continue to update you on United Kingdom influencer marketing trends and the evolving Pakistan WhatsApp landscape, so stay tuned and keep hustling!
