If you’re a UK advertiser or creator eyeing the Poland market on TikTok, you’ve landed in the right spot. In 2025, Poland’s TikTok scene is booming with fresh ad opportunities across full categories, but knowing the ad rates and local nuances is key to smashing your campaign goals without burning cash.
Let’s cut through the noise and get you the real deal on Poland TikTok ad rates, how UK brands should approach this market, and what to expect from payment setups and legal bits in 2025. We’ll also sprinkle in some local UK flavour so you know exactly how to play it smart from this side of the Channel.
📊 Poland TikTok Advertising Rates in 2025: The Lowdown
Poland is fast becoming a hotspot for TikTok advertising, thanks to its growing user base and vibrant creator community. But ad rates can vary widely by category, format, and influencer tier. Here’s a breakdown of what UK advertisers can expect:
- In-Feed Ads: These blend into users’ For You feed, running from £8 to £15 CPM (cost per thousand impressions). Great for quick brand awareness.
- TopView Ads: The big hitter — these ads appear right when users open TikTok. Expect £25 to £40 CPM here.
- Branded Hashtag Challenges: A favourite for engagement, starting around £20,000 for a week-long campaign targeting Polish users.
- Branded Effects: Custom AR filters or stickers hover between £10,000 and £30,000 depending on complexity.
- Influencer Collaborations: Poland’s TikTok influencers vary from micro (10k-50k followers) charging £150–£400 per post, to mega creators (over 1 million followers) demanding upwards of £3,000.
These figures are ballpark but reflect market conditions as of June 2025. Prices can fluctuate based on the category you’re targeting—beauty and fashion usually command higher rates, while tech and lifestyle see moderate costs.
💡 How UK Advertisers Should Approach Poland TikTok Ads
Understand the Local Vibe
Polish TikTok users love authenticity, quick humour, and local cultural references. UK brands like Gymshark or BrewDog, when expanding campaigns to Poland, tailor content with local creators who understand the language and trends. Off-the-shelf English ads rarely hit the mark.
Payment and Currency
Payments from UK advertisers to Polish creators or platforms usually happen in GBP (£), but many Polish influencers prefer PLN (Polish Złoty). Platforms like BaoLiba or local agencies facilitate smooth currency conversion and secure payments, often via PayPal or bank transfers. Always agree on payment terms upfront to avoid headaches.
Legal and Compliance
Poland follows EU advertising laws, even post-Brexit, so UK advertisers must ensure transparency with paid content, use clear disclosures, and respect GDPR data rules. TikTok ad content must also comply with local decency standards and avoid banned content categories like gambling or unapproved health claims.
📢 TikTok Marketing Trends in the UK Affecting Polish Campaigns
As of June 2025, UK advertisers are doubling down on TikTok for its unmatched engagement rates. The trend is shifting towards micro and nano influencers for targeted campaigns. Brands like ASOS and Innocent Drinks have successfully run cross-border TikTok campaigns, blending UK creativity with local influencer authenticity.
The UK’s mature influencer marketing infrastructure means advertisers are savvier about ROI tracking and prefer performance-based deals. When venturing into Poland, UK marketers should leverage platforms like BaoLiba to tap into vetted Polish creators and understand local ad rates transparently.
📊 People Also Ask
What are the typical TikTok ad rates for Poland in 2025?
Ad rates vary by format: In-Feed Ads cost around £8-£15 CPM, TopView Ads £25-£40 CPM, while influencer fees range from £150 to over £3,000 per post depending on reach.
How do UK advertisers pay Polish TikTok influencers?
Payments are usually made in GBP or PLN via PayPal, bank transfers, or through platforms like BaoLiba that handle currency conversion and contracts.
Are there legal restrictions for TikTok ads targeting Poland?
Yes, ads must comply with EU advertising laws, GDPR, and Polish content regulations, including clear paid partnership disclosures.
💡 Pro Tips for UK Marketers Targeting Poland on TikTok
- Always collaborate with local influencers who ‘get’ the culture.
- Negotiate payments clearly—PLN or GBP—and get contracts sorted.
- Use TikTok’s advanced targeting tools to narrow down Polish audiences by region and interest.
- Test formats before scaling; what works in the UK might flop if directly copied.
- Keep an eye on BaoLiba’s updates for fresh insights and reliable creator connections.
Final Thoughts
Navigating Poland’s TikTok ad rates and market nuances as a UK advertiser in 2025 isn’t rocket science, but it does demand a localised, well-informed approach. From understanding the right ad formats and influencer tiers to mastering payment and legal frameworks, UK brands can leverage Poland’s vibrant TikTok ecosystem for serious growth.
BaoLiba will continue to update the UK market on evolving influencer marketing trends and pricing in Poland. Stay tuned and connected with us for the latest intel to keep your campaigns sharp and your budgets smarter.
