If you’re a UK-based advertiser or content creator looking to tap into Romania’s vibrant Facebook influencer scene in 2025, you’re in the right place. Romania’s digital ecosystem is buzzing with creators who command serious fanbases, and knowing who’s hot on Facebook can give you a serious edge. This isn’t just some generic list — it’s a down-to-earth, boots-on-the-ground take that factors in what works for UK marketers dealing with Romanian influencers.
As of May 2025, the Romanian Facebook influencer ranking by fans shows a dynamic, fast-evolving scene. With over 70% of Romanians active on Facebook, these influencers offer a direct line to a digitally savvy audience that’s ripe for brands looking to expand their footprint beyond the UK.
📊 Romania Facebook Influencer Ranking Overview for 2025
Romanian influencers on Facebook range from lifestyle vloggers to niche tech reviewers, with fan counts soaring into the millions for the top-tier. The ranking isn’t just about numbers; engagement rates, content quality, and audience loyalty matter big time.
Here’s a snapshot of what the top influencers bring to the table:
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Top Influencers: Big names like Andra Gogan and Selly dominate with millions of followers, backed by solid engagement. Their content spans music, lifestyle, and youth culture — perfect for brands targeting Gen Z and millennials.
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Mid-Tier Influencers: These creators have between 100k to 500k fans. They’re gold for UK brands wanting authentic connections without blowing the budget. Think local fashionistas, fitness coaches, or tech geeks who resonate deeply with their communities.
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Micro-Influencers: Typically under 100k fans but super niche and engaged. Ideal for hyper-targeted campaigns where trust and authenticity are non-negotiable.
💡 How UK Marketers Can Work with Romanian Facebook Influencers
Working with Romanian influencers from the UK involves more than just picking big names off a list. Here are some practical tips:
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Payment Methods: Most Romanian influencers prefer bank transfers in EUR or USD, but PayPal and Revolut are also common. Ensure your finance team is prepped to handle cross-border payments smoothly.
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Legal & Cultural Notes: Romania’s influencer marketing follows GDPR strictly, similar to the UK, so data privacy and transparency (disclosing sponsored posts) are critical. Also, the Romanian audience appreciates genuine storytelling over hard-sell tactics.
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Content Collaboration: UK brands like Gymshark and ASOS have found success by co-creating content that blends their brand voice with the influencer’s local flavour. Think bilingual posts or content that nods to Romanian culture while keeping a global appeal.
📢 2025 Facebook Marketing Trends Between UK and Romania
As of May 2025, the trend is clear: Facebook is still king in Romania for influencer marketing, especially for lifestyle, beauty, and consumer tech. Unlike the UK, where Instagram and TikTok often steal the limelight, Romanian audiences still heavily engage with Facebook’s video and live features.
UK marketers should note:
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Video Content Rules: Romanian Facebook users love live streams and short videos. Influencers who do regular Facebook Lives generate more authentic engagement.
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Community-Driven Campaigns: Influencers with active Facebook Groups or Messenger communities have higher conversion potential.
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Multi-Platform Strategy: Romanian influencers often cross-post on Instagram and YouTube, but Facebook remains the hub for direct fan interaction.
📊 People Also Ask
Who are the top Romanian Facebook influencers in 2025?
The top Romanian Facebook influencers in 2025 include mega stars like Andra Gogan, Selly, and Alina Ceusan. These creators boast millions of fans and high engagement, especially among younger audiences.
How can UK brands work effectively with Romanian influencers?
UK brands should prioritise building authentic relationships, respect local cultural nuances, and use payment methods popular in Romania such as EUR transfers or PayPal. Transparency and GDPR compliance are essential.
What content types perform best on Romanian Facebook in 2025?
Live streams, short engaging videos, and community-driven content perform best. Romanian Facebook users favour authentic, relatable content over polished ads.
❗ Risks and Pitfalls to Watch Out For
Watch your back on copy-paste content and fake fan counts — Romania’s influencer scene is growing fast, and some players inflate stats to attract foreign brands. Use platforms like BaoLiba to verify influencer data and track real engagement.
Also, beware cultural missteps. Romanian humour and slang can be nuanced, so local insight or working with bilingual creators is a smart move.
💡 Final Thoughts
For UK advertisers and content creators, Romania’s Facebook influencer landscape in 2025 offers a goldmine if you know how to play it. The fan rankings are more than numbers — they’re your gateway to authentic connections with a digitally engaged audience.
BaoLiba will keep updating the UK market on Romanian influencer marketing trends, so keep an eye here for the freshest intel and killer tips. Let’s get those campaigns converting!
