If you’re a UK brand or influencer looking to tap into the Saudi Arabian Instagram scene, you’ve landed in the right spot. As of May 2025, the Saudi Instagram market is booming, and knowing the top influencers there can seriously up your marketing game. Whether you’re aiming to partner up or want to understand how their influencer landscape works, this no-fluff guide breaks down the Saudi Arabia Instagram influencer ranking by fans and what it means for you in the UK.
📊 Saudi Arabia Instagram Scene in 2025 from a UK Perspective
Saudi Arabia’s Instagram community is one of the fastest-growing in the Middle East. With over 25 million active users, the platform is a goldmine for brands wanting to reach a youthful, tech-savvy audience. For UK advertisers, this means a potential audience hungry for everything from fashion and beauty to tech gadgets and lifestyle.
Payment methods in Saudi Arabia often lean towards Mada cards, STC Pay, and even Apple Pay, which differ from the UK’s dominant Visa, Mastercard, and PayPal ecosystem. When striking deals with Saudi influencers, ensure your contracts accommodate these payment preferences to keep transactions smooth and compliant with local regulations.
Culturally, Saudi Arabia is quite conservative but rapidly modernising. Brands and influencers must navigate this carefully — content that works in the UK might need tweaking to fit Saudi cultural norms and legal requirements. For example, modest fashion is huge, and influencers often balance Western trends with local customs.
💡 Top Saudi Arabia Instagram Influencers by Fans in 2025
Here’s a snapshot of who’s ruling the Saudi Instagram game right now, based on follower count and engagement. Knowing these names helps UK marketers pinpoint the right talent for authentic campaigns.
- Huda Kattan (@huda) – The queen of beauty, now with over 55 million fans, Huda’s influence stretches globally but she remains a key player in Saudi Arabia’s Instagram scene.
- Mohammed Alotaibi (@mohammedalotaibi) – A tech and lifestyle influencer with 8 million followers, perfect for UK tech brands wanting to penetrate the Saudi market.
- Nojoud Alrumaihi (@nojoudalrumaihi) – Fashion powerhouse with 6 million fans, blending Western and Middle Eastern styles.
- Fahad Albutairi (@fahadalbutairi) – Comedy and entertainment influencer, boasting over 4 million followers, ideal for lifestyle and entertainment brands.
- Lolo Alghanim (@loloalghanim) – Food and travel content creator with 3 million fans, great for UK hospitality and tourism campaigns.
📢 Why UK Advertisers Should Care About Saudi Instagram Influencers
UK brands like ASOS, Boohoo, and Gymshark have already dipped toes into Middle East influencer marketing. Saudi Arabia, with its youthful demographic (over 60% under 30), offers fertile ground for growth. Using local influencers helps brands bypass language barriers and cultural mismatches.
Plus, Instagram remains a top platform in Saudi Arabia, unlike some Western markets where TikTok is stealing the limelight. This makes Instagram influencer marketing still highly effective for visibility and conversions.
💡 How UK Influencers Can Learn from Saudi Arabia Instagram Stars
For UK influencers dreaming of expanding globally, Saudi Arabia’s top Instagram stars offer lessons in content localisation and niche authority. Many of them combine professional aesthetics with relatable storytelling — a balance UK creators can adopt to grow international appeal.
Also, Saudi influencers are masters at integrating brand messages subtly, which keeps followers engaged rather than turned off by ads. This approach is gold for UK influencers working with brands looking for authentic long-term partnerships.
📊 People Also Ask
Who are the top Instagram influencers in Saudi Arabia in 2025?
The top ranks include Huda Kattan, Mohammed Alotaibi, and Nojoud Alrumaihi, each commanding millions of followers and strong engagement in niches like beauty, tech, and fashion.
How can UK brands collaborate with Saudi Arabia Instagram influencers?
Start with local influencer marketing platforms or agencies specialising in MENA markets. Negotiate contracts that respect local payment methods and cultural norms, and ensure content aligns with Saudi’s advertising laws.
What payment methods do Saudi Instagram influencers prefer?
Saudi influencers typically prefer Mada card transfers, STC Pay, and Apple Pay. UK advertisers should accommodate these alongside international options like PayPal to facilitate hassle-free payments.
❗ Legal and Cultural Pitfalls UK Advertisers Should Avoid
Saudi Arabia has strict laws around advertising and content, especially regarding modesty and religious sensitivity. UK advertisers must ensure influencer content complies with Saudi regulations to avoid fines or bans.
Also, contracts should include clauses on content rights, exclusivity, and dispute resolution, preferably referencing Saudi law or an agreed neutral jurisdiction.
📢 Final Tips for UK Marketers Entering Saudi Instagram Market
- Localise your campaigns, not just translate them.
- Partner with influencers who have genuine Saudi follower bases.
- Keep payment processes transparent and aligned with local norms.
- Respect cultural sensitivities and legal frameworks.
- Monitor campaigns closely for engagement and compliance.
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Staying ahead in the global influencer game means understanding markets like Saudi Arabia in detail. This 2025 Saudi Arabia Instagram influencer ranking by fans offers a solid starting point for UK advertisers and creators aiming to expand their horizons. Keep your strategy sharp, your content localised, and your partnerships authentic — that’s the winning formula.
