Looking to tap into Saudi Arabia’s booming LinkedIn influencer scene in 2025? If you’re based in the United Kingdom and want to crack the code on who’s pulling serious weight over there, this rundown’s for you. As of May 2025, the digital marketing game in Saudi Arabia on LinkedIn is evolving fast — and knowing the top influencers by fan count can give you a killer edge, whether you’re an advertiser or a content creator.
Let’s unpack the latest influencer ranking, how UK brands can collaborate smartly, and what to watch out for when crossing borders in B2B and B2C campaigns.
📊 Why Saudi Arabia LinkedIn Influencers Matter to UK Marketers
Saudi Arabia’s LinkedIn user base has surged, driven by Vision 2030’s push for economic diversification and tech innovation. For UK brands eyeing expansion or partnerships, LinkedIn influencers here are not just public figures — they’re trusted voices in business, tech, finance, and entrepreneurship circles.
Unlike Instagram or TikTok, LinkedIn’s professional vibe means influencer partnerships lean towards thought leadership, whitepapers, webinars, and B2B lead gen. UK advertisers, accustomed to platforms like LinkedIn and Twitter, will find a familiar playbook but with local flavour. Payments usually flow through international wire transfers, PayPal, or local fintech solutions compatible with GBP and SAR (Saudi Riyal).
💡 Top Saudi Arabia LinkedIn Influencers by Fans in 2025
Here’s the lowdown on the biggest players as of May 2025. These influencers have amassed a serious fanbase, making them prime targets for UK brands wanting to boost credibility and local presence.
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Fahad Al-Mutairi — Tech entrepreneur and AI evangelist, with over 1.2 million fans. Fahad’s content blends futuristic tech insights with Saudi-specific industry trends, perfect for UK tech firms looking to enter the Middle East.
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Lama Al-Sulaiman — A powerhouse in business development and sustainability, boasting around 900k followers. UK green tech companies and consultancies often collaborate with Lama to tap into the region’s growing eco-conscious market.
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Mohammed Al-Qahtani — Finance guru and startup mentor, with a fanbase close to 850k. His posts on investment trends and fintech innovations resonate with UK financial service providers eyeing MENA markets.
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Sara Al-Johani — HR strategist and leadership coach, attracting about 700k fans. Sara is a hot pick for UK firms wanting to localise leadership training content and employer branding.
Unlike the UK, where influencers often juggle multiple platforms, Saudi LinkedIn stars focus heavily on professional content, reflecting the local cultural preference for serious, value-driven messaging.
📢 How UK Advertisers Can Work with Saudi LinkedIn Influencers
If you’re based in London, Manchester, or Edinburgh and aiming to leverage these influencers, here are some pro tips:
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Understand local business etiquette: Saudi Arabia values formal communication and respect for hierarchy. Your outreach and campaign tone should reflect this.
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Use GBP-SAR currency conversion wisely: Most influencer fees are quoted in SAR. Using reliable forex services or platforms like Wise (formerly TransferWise) can save you costs.
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Go beyond sponsored posts: Collaborate on webinars, whitepapers, or LinkedIn Live sessions. These formats resonate better with Saudi audiences and deliver stronger B2B leads.
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Partner with local agencies: Agencies like The Social Clinic (Riyadh) specialise in bridging UK and Saudi markets. They can help with influencer vetting, campaign compliance, and payment logistics.
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Leverage LinkedIn’s native ad tools: UK marketers familiar with LinkedIn Campaign Manager can amplify influencer content via sponsored content or InMail campaigns targeting Saudi professionals.
📊 People Also Ask
Who are the top LinkedIn influencers in Saudi Arabia in 2025?
As of May 2025, the top LinkedIn influencers by fans in Saudi Arabia include Fahad Al-Mutairi, Lama Al-Sulaiman, Mohammed Al-Qahtani, and Sara Al-Johani. These individuals command large, engaged audiences focused on tech, finance, sustainability, and leadership.
How can UK brands collaborate with Saudi LinkedIn influencers?
UK brands should prioritise cultural sensitivity, use secure currency conversion methods for payments, and explore formats beyond posts like webinars or whitepapers. Working with local agencies can streamline campaigns and compliance.
What payment methods are common for influencer deals between the UK and Saudi Arabia?
Common payment methods include international bank transfers, PayPal, and fintech platforms like Wise. It’s critical to manage currency exchange (GBP to SAR) carefully to avoid unnecessary fees.
❗ Legal and Cultural Considerations for UK Marketers
Saudi Arabia’s advertising laws are strict on content related to religion, politics, and social norms. As a UK advertiser, always ensure your campaigns respect these boundaries, avoiding anything that might be deemed offensive or culturally insensitive.
Additionally, data privacy regulations differ — while the UK follows GDPR, Saudi Arabia has its own Personal Data Protection Law (PDPL). Ensure contracts with influencers cover data use and comply with both jurisdictions.
💡 UK Influencer Marketing Lessons from Saudi Arabia
One thing UK marketers can learn from Saudi LinkedIn influencers is the power of niche authority. In the UK, influencer marketing has often been about broad reach and follower counts. Saudi LinkedIn stars prove that deep industry knowledge and consistent professional value can build a loyal fanbase that’s highly engaged.
Brands like Bulb Energy and Revolut in the UK have started experimenting with LinkedIn thought leadership campaigns, showing this approach works globally.
📊 Final Thoughts
As of May 2025, the Saudi Arabia LinkedIn influencer landscape offers huge potential for UK advertisers and content creators ready to play the long game. It’s about trust, expertise, and cultural alignment — not just follower numbers.
Keep an eye on the top influencer rankings and adapt your campaigns to fit the local vibe. If you do, you’ll be tapping into one of the fastest-growing professional markets in the Middle East — a real goldmine for B2B and tech-savvy brands.
BaoLiba will keep updating you on the latest UK and global influencer marketing trends. Stay tuned and follow us for fresh insights!
