Snapchat’s buzz in Saudi Arabia is no joke, and if you’re a UK-based brand or influencer keen on tapping into this sizzling market, you’ve landed in the right place. As of May 2025, Saudi Arabia is still one of the hottest spots for Snapchat usage in the Middle East, with influencer marketing booming like never before. Whether you’re looking to collab with top Saudi creators or just want the lowdown on who’s ruling the Snapchat game there, this guide breaks down the 2025 Saudi Arabia Snapchat influencer ranking by fans – and how you, from the UK, can make the most of it.
📊 Why Saudi Arabia Snapchat Influencers Matter to UK Marketers
First up, let’s get real about why Saudi Arabia’s Snapchat scene is a big deal for UK advertisers. Snapchat remains a dominant social platform in the Kingdom, favoured by younger demographics who are notoriously hard to reach with traditional ads. The Kingdom’s Snapchat influencers aren’t just content creators; they’re cultural trendsetters who shape lifestyle, fashion, and even tech adoption.
Brands like ASOS and Gymshark have already dipped toes into Middle Eastern influencer marketing, often via platforms like BaoLiba, which connects UK advertisers with regional talent seamlessly. Payments usually flow in GBP or USD through trusted gateways like PayPal or bank transfers, keeping things smooth for UK entities dealing with SAR (Saudi Riyal).
📢 Saudi Arabia Snapchat Influencer Ranking by Fans in 2025
Here’s the lowdown on the top Snapchat influencers in Saudi Arabia, ranked by their fanbase size and engagement as of May 2025:
- Faisal Al Basri (@faisal_snap) – With over 5 million fans, Faisal’s mix of lifestyle snippets and humour hooks a diverse crowd. He’s a favourite for brands targeting Gen Z.
- Layla Al Saud (@layla_sa_snap) – A powerhouse female influencer with 4.2 million fans, Layla champions fashion and beauty, often collaborating with global brands eyeing Saudi’s luxury market.
- Omar Al Farsi (@omar.farsi) – Tech and gaming content king with 3.8 million fans, Omar’s followers are mainly young males deeply engaged with the latest gadgets and gaming trends.
- Noura Al Jaber (@noura.snap) – Lifestyle and family content creator boasting 3.5 million fans, perfect for brands targeting young parents or home products.
- Yousef Al Thani (@yousef_thani) – Travel and adventure influencer with 3 million fans, ideal for tourism boards and outdoor brands.
These influencers have been vetted for their active fan engagement – not just raw numbers – which is crucial for your ROI.
💡 How UK Brands Can Work With Saudi Snapchat Influencers
If you’re a UK advertiser, working with Saudi Snapchat influencers means tailoring your approach to local tastes and legal frameworks. Saudi Arabia’s advertising laws are strict about content, especially when it comes to modesty and religious respect. So, ensure your campaigns are culturally sensitive and compliant.
Platforms like BaoLiba offer a vetted roster of Saudi influencers and handle contracts, payments, and compliance checks, making life easier for UK-based marketers. Influencer payments are typically negotiated in GBP or USD, with contracts clearly outlining deliverables and exclusivity clauses.
A neat example is the UK skincare brand The Ordinary collaborating with Layla Al Saud for Ramadan-themed content that respects local customs while promoting their products.
📊 People Also Ask
Who are the top Snapchat influencers in Saudi Arabia?
As of May 2025, influencers like Faisal Al Basri and Layla Al Saud lead the pack with millions of fans, specialising in lifestyle, fashion, and tech content.
How can UK advertisers engage Saudi Snapchat influencers?
UK brands can engage via platforms like BaoLiba, ensuring compliance with local laws and cultural norms while negotiating payments in GBP or USD.
What payment methods are preferred for influencer marketing in Saudi Arabia from the UK?
PayPal, bank transfers, and other secure international gateways are preferred to ensure smooth cross-border transactions.
❗ Legal and Cultural Considerations for UK Advertisers
Saudi Arabia’s legal landscape around influencer marketing is evolving. Content promoting values out of sync with the Kingdom’s cultural norms can face backlash or even bans. UK advertisers must ensure that any campaign messaging aligns with Saudi Arabia’s advertising standards, including respect for religion, gender roles, and modesty.
Moreover, data protection laws in Saudi Arabia are becoming stricter, so handling fan data responsibly is a must. BaoLiba’s platform helps UK marketers navigate these waters, reducing risks.
📢 Marketing Trends in the UK Relevant to Saudi Snapchat Campaigns
In May 2025, the UK’s marketing world is seeing a rise in cross-border influencer collaborations, especially with Middle Eastern markets. British brands are focusing on authenticity, micro-influencer engagement, and video-first content — all of which blend perfectly with Snapchat’s format and Saudi Arabia’s influencer culture.
The rise of digital wallets and faster international payments also means UK advertisers can move budgets quickly to Saudi influencers, speeding up campaign launches.
💡 Practical Tips for UK Influencers Eyeing Saudi Snapchat Market
If you’re a UK influencer looking to break into the Saudi Snapchat scene, start with cultural research and language skills. Arabic content or at least bilingual posts perform better. Collaborate with local creators to get a foothold and respect the Kingdom’s norms.
Platforms like BaoLiba can connect you with Saudi brands and influencers, opening doors for joint campaigns or fanbase cross-pollination.
Final Thoughts
The 2025 Saudi Arabia Snapchat influencer ranking reveals a dynamic market with massive potential for UK advertisers and creators. By understanding local fan preferences, respecting cultural nuances, and leveraging platforms like BaoLiba, you can crack this market faster and smarter.
BaoLiba will continue updating the UK influencer marketing trends and Saudi Arabia’s Snapchat landscape. Stay tuned and follow us to keep ahead of the curve.
