Looking for the lowdown on Singapore’s top Facebook influencers in 2025? Whether you’re a UK-based brand or a content creator wanting to tap into the Lion City’s vibrant scene, this guide’s your fast track. We’ll break down the hottest Singapore Facebook influencer ranking by fans, sprinkle in some local UK marketing insights, and show you how to cash in on this goldmine.
📊 Singapore Facebook Influencer Ranking 2025 – What UK Marketers Need to Know
As of May 2025, Singapore’s Facebook influencer landscape is buzzing with creators who have nailed the art of engagement and built massive fanbases. For UK advertisers, understanding this ranking is crucial before diving into Asia-Pacific campaigns, especially when you want ROI beyond just vanity metrics.
Facebook remains a powerhouse in Singapore, despite stiff competition from TikTok and Instagram. The platform’s deep penetration in Singapore’s digitally savvy population means influencers here command strong brand trust and authentic engagement.
Top Singapore Facebook Influencers by Fans
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Xiaxue (Wendy Cheng) – A veteran blogger turned influencer, Xiaxue holds a massive fanbase thanks to her candid lifestyle and beauty content. Her fans range from teens to young adults, ideal for UK brands targeting a youthful, trend-aware Asian audience.
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Naomi Neo – Naomi blends lifestyle, fashion, and relatable content, appealing to millennials and Gen Z. Her Facebook engagement rate is impressive, making her a solid pick for UK fashion and beauty brands.
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Mr Brown – Singapore’s go-to social commentator with a huge fanbase for his witty takes on local and regional issues. UK brands in tech, education, or social causes can leverage his credibility.
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JianHao Tan – Popular for comedic skits and relatable school-life content, his fanbase skews younger but highly engaged. Great for UK brands aiming at Gen Z or youth-centric campaigns.
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Melissa Celestine Koh – Combining travel, art, and lifestyle, Melissa’s followers appreciate authentic storytelling. Good fit for UK travel and lifestyle brands entering the Singapore market.
These influencers boast millions of fans, but the key is quality over quantity. UK advertisers should vet engagement rates, audience demographics, and content relevance before jumping in.
💡 How UK Marketers Can Work with Singapore Facebook Influencers
Cross-border collaborations can be tricky if you’re not clued up on local practices. Here’s what you need to keep in mind:
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Payment Methods: Singapore uses the Singapore Dollar (SGD). Most influencer deals are done via bank transfers or platforms like PayPal. For UK brands, consider currency conversion fees and tax implications.
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Content Style: Singaporean audiences love content that’s authentic, witty, and sometimes cheeky. UK influencers working with local creators should avoid overly polished or salesy content to keep it real.
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Legal & Cultural Sensitivities: Singapore has strict advertising laws, especially around health products, gambling, and political content. UK brands must ensure compliance, ideally working with local agencies like ViralWorks or Nuffnang for guidance.
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Contract Clarity: Make sure contracts specify content rights, usage periods, and disclosure requirements per Singapore’s Advertising Standards Authority. This avoids nasty surprises down the line.
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Platform Preferences: Facebook is still king for older demographics and professionals in Singapore. For younger crowds, Instagram and TikTok often steal the show. If your target audience skews younger, consider cross-platform campaigns.
📢 UK Social Media Trends Relevant to Singapore Collaborations
In May 2025, UK marketing trends show a strong push towards multichannel influencer strategies and data-driven targeting. UK brands increasingly favour influencer partnerships that deliver measurable performance over mere follower counts.
Platforms like BaoLiba help UK advertisers streamline global influencer discovery and campaign management—perfect for Singapore where market nuances require local expertise.
Also, UK marketers are embracing more flexible payment structures like performance-based pay or affiliate models to optimise budgets. This approach works well with Singapore’s influencer culture, where creators appreciate fair compensation linked to real results.
📊 People Also Ask
Who are the top Facebook influencers in Singapore 2025?
The leading names include Xiaxue, Naomi Neo, Mr Brown, JianHao Tan, and Melissa Celestine Koh. They dominate the fan rankings with millions of followers and strong engagement.
How can UK brands pay Singapore influencers?
Most payments are done in SGD via bank transfer or PayPal. UK brands should factor in currency exchange and seek local advice on tax and invoicing.
What content works best for Facebook influencers in Singapore?
Authentic, relatable, and culturally aware content resonates best. Humour and light-heartedness are appreciated, but brands must steer clear of sensitive topics due to strict regulations.
❗ Risks and Pitfalls to Watch Out For
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Fake Fans Alert: Watch out for inflated fan counts. Always check engagement ratios and audience authenticity.
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Legal Compliance: Singapore’s strict content regulations mean a misstep can lead to fines or banned campaigns.
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Cultural Misunderstanding: What’s funny or ok in the UK might flop or offend in Singapore. Do your homework or partner with local experts.
Final Thoughts
If you’re a UK advertiser or influencer looking to break into Singapore’s Facebook scene in 2025, you’re sitting on a goldmine. The key is understanding the local influencer ranking landscape, adapting your approach to Singapore’s culture and platform habits, and using smart payment and legal frameworks.
BaoLiba will keep you posted on the latest UK and Singapore influencer marketing trends, so stay tuned for more insider insights and practical tips. Happy hunting!
