If you’re a UK-based marketer or content creator looking to tap into Singapore’s buzzing LinkedIn scene, you’ve hit the right spot. Singapore’s LinkedIn influencer game in 2025 is heating up, and knowing who’s got the clout and fans on this platform can seriously level up your global campaigns. As of May 2025, the landscape is crystal clear — local brands and international advertisers are putting their bets on LinkedIn influencers to punch through the noise.
Here’s your no-fluff guide to the top Singapore LinkedIn influencers ranked by fans, what this means from a UK perspective, and how you can plug into this goldmine while navigating the quirks of our own UK market.
📊 Why Singapore LinkedIn Influencers Matter to UK Advertisers
Singapore is a digital-first hub with a highly professional LinkedIn audience. Unlike Instagram or TikTok, LinkedIn in Singapore is more about B2B, thought leadership, and professional networking. For UK brands in fintech, education, or tech — sectors booming here — partnering with Singapore LinkedIn influencers opens doors to a premium and engaged audience.
Plus, with the GBP to SGD exchange rate fluctuating but stable around 1:1.7 recently, investing in influencer collaborations in Singapore offers a decent ROI compared to other APAC markets. Payment methods generally stick to international bank transfers or digital wallets like PayPal, which UK agencies are fully familiar with.
💡 Top Singapore LinkedIn Influencers by Fans in 2025
Based on the latest May 2025 data, here’s the cream of the crop influencers you need on your radar:
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Andrea Lim – 1.2 million fans
Tech evangelist and startup mentor. Andrea’s posts on AI and innovation get massive traction. UK fintech firms like Revolut and Monzo have started engaging her for Southeast Asia market insight. -
Rajesh Kumar – 980k fans
A powerhouse in sustainable finance, Rajesh’s commentary on green investments resonates across APAC. UK ESG consultancies are eyeing him for cross-border campaigns. -
Siti Noor – 860k fans
HR guru and leadership coach, Siti’s content on hybrid work culture is gold for UK companies navigating post-pandemic workplace trends. -
Benjamin Tan – 750k fans
A digital marketing strategist with deep knowledge of LinkedIn algorithms. His tips often get shared by UK agencies looking to optimise campaigns.
These influencers don’t just have huge fan counts; their engagement rates outshine many global counterparts. Their local insights combined with LinkedIn’s professional audience make them prime partners for UK brands aiming for APAC expansion.
📢 How UK Advertisers Can Nail Singapore LinkedIn Collaborations
Working with Singaporean LinkedIn influencers isn’t just about throwing money at big follower numbers. Here’s what UK advertisers need to keep in mind:
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Localise Your Message: Singapore’s multicultural mix means you need to craft content that resonates across Chinese, Malay, and Indian communities. Influencers like Andrea Lim often blend English with local phrases, giving posts a relatable edge.
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Respect the Professional Tone: LinkedIn’s vibe in Singapore skews professional and insightful. Your campaigns must avoid flashy gimmicks common on Instagram. Think whitepapers, expert panels, or thoughtful thought leadership.
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Payments & Contracts: Use GBP-SGD transfers and ensure contracts comply with both UK and Singapore laws, especially around data privacy (PDPA in Singapore vs GDPR in UK). Having a local legal consultant is a smart move.
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Use Local Agencies: Partner with agencies like MediaCom Singapore or Happy Marketer, which have UK offices and understand both markets’ nuances.
❗ Common Pitfalls UK Brands Should Dodge
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Ignoring Cultural Nuances: Slapping UK-centric copy on Singapore audiences is a straight ticket to flop city. Always brief influencers to adapt content culturally.
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Overemphasis on Fans Over Engagement: High follower counts don’t always equal impact. Check the influencer’s engagement metrics and comment quality.
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Neglecting LinkedIn’s Algorithm Shift: LinkedIn tweaks its feed frequently. Singapore influencers like Benjamin Tan often share tips on staying visible — follow their advice to keep your campaigns fresh.
### People Also Ask
Who are the top LinkedIn influencers in Singapore for 2025?
The leading influencers include Andrea Lim, Rajesh Kumar, Siti Noor, and Benjamin Tan, all boasting hundreds of thousands of engaged fans.
How can UK companies pay Singapore influencers?
Payments typically go through international bank transfers or PayPal, with contracts adjusted for UK and Singapore compliance.
What sectors benefit most from Singapore LinkedIn influencer marketing?
Fintech, sustainable finance, HR consulting, and digital marketing are among the top sectors gaining traction via LinkedIn influencer partnerships.
📊 Wrapping Up
As of May 2025, Singapore’s LinkedIn influencer scene offers UK advertisers a prime gateway into a lucrative and professional APAC market. With a clear ranking of influencers by fans and engagement, plus insights on localisation and legal must-dos, you’re well equipped to make smart moves.
BaoLiba will continue to track and update the latest United Kingdom influencer marketing trends, so stay tuned and keep your campaigns sharp. Don’t sleep on Singapore’s LinkedIn stars — they’re the real deal for your next cross-border hustle.
