If you’re a UK-based advertiser or content creator looking to crack the Singapore market on Pinterest in 2025, you’ve landed in the right spot. Singapore’s influencer scene on Pinterest is buzzing like never before, and knowing the top dogs in the game can save you a ton of time and budget chasing the wrong partnerships.
As of May 2025, Pinterest continues its steady climb in Singapore, a hub where visual inspiration meets a digitally savvy audience. For UK brands wanting a slice of that pie, understanding the Singapore Pinterest influencer ranking and fan base is mission-critical.
Let’s dive in and break this down from a practical UK marketing viewpoint — no fluff, just the kind of real-world intel you can put to work today.
📢 Why Singapore Pinterest Influencers Matter to UK Advertisers
Singapore’s social media landscape is unique. While platforms like TikTok and Instagram dominate globally, Pinterest holds a special niche in Singapore for lifestyle, fashion, and home decor inspiration. The platform’s user base is highly engaged and has strong purchasing intent, which aligns perfectly with UK brands in those sectors looking to expand overseas.
From a payment perspective, UK advertisers should note that Singapore uses the Singapore Dollar (SGD), and common payment methods for influencer partnerships include bank transfers, PayPal, and increasingly, platforms like Wise for quick, cost-effective currency exchange. Always factor in these when budgeting your campaigns.
Culturally, Singaporean influencers tend to be very professional, often working with agencies or through platforms like BaoLiba to secure collaborations. Compliance with local advertising laws, especially around transparency and sponsored content disclosure, is strictly enforced by Singapore’s Infocomm Media Development Authority (IMDA). So keep your contracts tight and your disclosures clear.
📊 2025 Singapore Pinterest Influencer Ranking and Fans Overview
Based on fresh data from May 2025, here’s the lowdown on Singapore’s top Pinterest influencers ranked by fans and engagement:
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@SgStyleGuru – 1.2M fans
Niche: Fashion and lifestyle essentials. Known for vibrant pins on sustainable fashion and streetwear. UK brands like ASOS and Marks & Spencer have seen solid ROI partnering here. -
@HomeHavenSg – 980K fans
Niche: Home decor and DIY hacks. The go-to for Singaporeans wanting quick interior inspo. Ideal for UK furniture and homeware brands like Made.com or Habitat. -
@FoodieSGDelights – 750K fans
Niche: Food and recipes, with a strong emphasis on local fusion dishes. Perfect for UK gourmet brands or kitchenware companies targeting Singapore’s foodie culture. -
@TravelWithSgSoul – 600K fans
Niche: Travel inspiration within Southeast Asia. This influencer has a loyal following among millennials and Gen Z, great for UK travel agencies or gear brands. -
@WellnessWaveSG – 550K fans
Niche: Health and wellness, including fitness tips and mental health awareness. UK wellness brands like Huel or local gyms expanding internationally might find a match.
💡 How UK Advertisers Can Leverage This Ranking
Understanding this ranking isn’t just about knowing who’s big. It’s about matching your brand DNA with the right influencer to maximise engagement and conversions.
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Use data-driven targeting: Leverage BaoLiba’s analytics tools to check not just fan counts, but audience demographics and engagement rates. High fans don’t always mean high ROI.
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Localise your approach: Singaporeans appreciate authenticity and cultural relevance. UK brands should tailor content to reflect values like multiculturalism and sustainability – hot topics in Singapore.
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Choose the right collaboration model: From sponsored pins, affiliate marketing, to giveaways, the model should fit both the influencer’s style and your campaign goals.
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Payment and contracts: Pay attention to currency conversions and legal requirements. Using platforms like Wise or Payoneer can save fees and speed up payments.
📢 People Also Ask
What makes Pinterest influencers in Singapore unique compared to other platforms?
Pinterest influencers in Singapore tend to focus more on evergreen content like fashion trends, home decor, and recipes that provide long-term value. Unlike the fast-paced nature of TikTok or Instagram Reels, Pinterest pins can keep driving traffic and conversions months after posting, which is gold for advertisers looking for sustained results.
How do UK brands pay Singapore Pinterest influencers?
Payments usually go through direct bank transfers in SGD or via international platforms like PayPal and Wise. It’s crucial to agree on payment terms upfront and factor in any taxes or fees applicable under Singapore law.
Can UK influencers collaborate with Singapore Pinterest influencers?
Definitely. Cross-border collaborations are trending in 2025. UK influencers can co-create content with Singapore counterparts to tap into each other’s followers, boosting authenticity and reach. Platforms like BaoLiba facilitate these international partnerships smoothly.
❗ Risk and Legal Considerations for UK Advertisers
Don’t sleep on compliance. Singapore’s IMDA is strict about sponsored content disclosures. Always ensure influencers tag paid posts clearly. Also, intellectual property and data protection laws differ from the UK, so get legal advice before contracts.
📊 Final Thoughts for UK Advertisers Eyeing Singapore Pinterest
Singapore’s Pinterest influencer scene in 2025 is a vibrant, lucrative playground if you know how to play the game. The fan rankings give you a solid starting point, but real success comes from smart targeting, cultural respect, and solid partnerships.
Keep your eyes on influencers like @SgStyleGuru and @HomeHavenSg — they’re trendsetters with fans who buy. Use BaoLiba to vet and manage these relationships easily, and don’t forget the nitty-gritty of payments and compliance.
BaoLiba will keep updating the United Kingdom influencer marketing trends, so stay tuned for more insider tips and fresh data. Let’s make your Singapore Pinterest campaigns rock in 2025!
