If you’re a UK-based advertiser or creator eyeing the buzzing Singapore market on TikTok, you’ve landed in the right spot. As of June 2025, TikTok’s ad ecosystem in Singapore is booming, but nailing down the right budget can feel like decoding a secret recipe. Today, I’m pulling back the curtain on the full category advertising rate table for Singapore’s TikTok scene in 2025 — all tailored for those of us in the United Kingdom looking to get the best bang for our pound.
Whether you’re a brand manager at a London agency, a solitary content creator, or a marketing lead for a UK SME, understanding Singapore’s TikTok ad rates and how they compare globally is key to smashing ROI on your campaigns.
📊 Why Singapore TikTok Advertising Matters for UK Advertisers
Singapore’s digital scene is unlike many others in Asia — it’s hyper-connected, English-friendly, and teeming with young, tech-savvy users. For UK brands, it’s a prime gateway to Southeast Asia, with TikTok being the go-to platform for everything from streetwear drops to fintech launches.
Plus, Singapore’s ad rates are competitive compared to other hotspots like Tokyo or Seoul, making it a cost-efficient option for UK advertisers looking to expand their footprint without blowing the marketing budget.
💡 2025 Singapore TikTok Advertising Rate Table Overview
Let’s get straight to the numbers. TikTok ad rates vary wildly by ad format, campaign length, target audience, and content category. Here’s a simplified breakdown of typical Singapore TikTok ad costs as of June 2025, expressed in Singapore dollars (SGD) but with UK context to help you budget:
| Ad Format | Average CPM (SGD) | Average CPC (SGD) | UK GBP Equivalent CPM* | Notes |
|---|---|---|---|---|
| In-Feed Ads | 8 – 12 | 0.15 – 0.25 | £4.50 – £6.80 | Most common, native feel |
| TopView Ads | 50 – 70 | N/A | £28.00 – £39.20 | Premium, full-screen first impression |
| Branded Hashtag Challenge | 150,000 – 200,000 | N/A | £84,000 – £112,000 | Huge brand push, viral potential |
| Branded Effects | 100,000 – 130,000 | N/A | £56,000 – £72,800 | Custom filters, interactive |
*Converted at 1 SGD = 0.56 GBP (approximate rate June 2025)
Breaking It Down
- In-Feed Ads: Best for UK small to medium businesses dipping toes in Singapore. The CPM (cost per mille) range means you pay roughly £4.50 to £6.80 per 1,000 views — not bad if you target carefully.
- TopView Ads: These are the premium splash ads that appear as soon as the app opens. Ideal for big UK launches or seasonal pushes.
- Branded Hashtag Challenges: The big guns. When brands like ASOS UK want to go viral in Singapore, this is the format. Yes, it’s pricey, but the engagement potential is off the charts.
- Branded Effects: Great for interactive campaigns, think custom TikTok AR filters that users love.
📢 Singapore TikTok Advertising vs UK Market
Comparing Singapore’s TikTok ad rates with the UK market helps set expectations:
- UK TikTok CPMs typically range from £5 to £10 for In-Feed Ads, slightly higher than Singapore due to market maturity.
- Branded Hashtag Challenges in the UK also command similar six-figure budgets but often come with more customised influencer tie-ins.
- Payment methods differ too — Singapore advertisers predominantly use corporate credit cards or bank transfers in SGD, while UK advertisers usually pay in GBP via agency accounts or TikTok’s ad manager directly.
The cultural and legal environment in Singapore means ads must be clean, respectful of local norms, and compliant with the Infocomm Media Development Authority (IMDA) regulations. That’s a crucial checkpoint before you hit “launch”.
💡 UK Creators Collaborating with Singapore Brands on TikTok
For UK influencers, the Singapore TikTok market is fertile ground. Top creators like Molly-Mae Hague or Chunkz have dipped toes into Asia’s market, collaborating with brands targeting Singaporean Gen Z and millennials. Payments usually go through platforms like PayPal or direct bank transfers, and contracts will often specify Singapore law alongside UK regulations for cross-border clarity.
📊 People Also Ask
What are the average TikTok ad rates in Singapore for 2025?
Average TikTok ad rates in Singapore range from SGD 8 to SGD 12 CPM for In-Feed Ads, with premium formats like TopView Ads costing up to SGD 70 CPM. Branded Hashtag Challenges and Branded Effects run into six-figure budgets, reflecting their viral potential.
How do Singapore TikTok ad rates compare with the UK?
Singapore’s TikTok ad rates are generally 10-30% cheaper for standard In-Feed Ads compared to the UK. However, premium ad formats command similar prices due to their high engagement and brand impact.
Can UK brands pay for TikTok ads in Singapore in GBP?
Most TikTok ad payments for Singapore campaigns are processed in SGD. UK advertisers typically convert GBP to SGD via their payment methods or agencies managing the campaigns.
❗ Key Tips for UK Advertisers Entering Singapore TikTok Market
- Localise your content: Singaporean audiences appreciate English ads but with local cultural references — avoid UK slang that doesn’t translate.
- Partner with local creators: Collaborations with Singapore TikTokers boost authenticity and engagement.
- Mind the law: Review IMDA advertising guidelines to avoid regulatory pitfalls.
- Budget smart: Start with In-Feed Ads to test waters before committing to premium formats.
Final Thoughts
The 2025 Singapore TikTok ad market offers UK brands and creators a rich playground with competitive rates and vibrant audiences. Whether you’re launching a new product or building brand awareness, understanding the ad rate landscape and local nuances is your first step to success.
BaoLiba will continue updating United Kingdom’s influencer marketing trends and insights. Stay tuned and keep your campaigns sharp!
