Looking to tap into the buzzing Singaporean YouTube scene from the UK? As of April 2025, the YouTube influencer landscape in Singapore is hotter than ever, and knowing who packs the biggest punch with fans can seriously level up your marketing game. Whether you’re an ad pro or a content creator, understanding the top Singapore YouTube influencers and their fanbase trends is gold dust for your next campaign.
In this post, we’ll break down the 2025 Singapore YouTube influencer ranking by fans, share some real-talk on how UK brands and creators can play smart with localisation, payment methods, and legal culture when collaborating across borders. No fluff, just the stuff you need to get deals done and cash flowing.
📊 Singapore YouTube Influencer Ranking 2025: What UK Marketers Should Know
The Singapore YouTube scene is a compact but fierce market with creators racking up millions of fans. As of April 2025, the top influencers are a mix of lifestyle vloggers, tech reviewers, and quirky content creators who’ve nailed the art of engagement.
Here’s a quick snapshot of the heavy hitters by fan count:
- JianHao Tan – Comedy sketches and relatable youth content, boasting over 6 million fans.
- Night Owl Cinematics – Creative short films and food reviews with close to 4 million fans.
- Xiaxue (Wendy Cheng) – Beauty and lifestyle guru with a loyal 3.5 million fanbase.
- Mr Brown – Satirical commentary, steady at around 2 million fans.
- Drea Chong – Travel and lifestyle vlogs, gathering 1.5 million fans.
For UK brands looking to enter or expand in Singapore, aligning with these influencers means tapping into an engaged, digitally savvy audience. Their fans aren’t just numbers; they’re active, responsive, and ready to convert – a key point for advertisers aiming for ROI.
💡 How UK Advertisers Can Work With Singapore YouTube Influencers
Localisation is King
Don’t just copy-paste your UK campaign for Singapore. Singaporeans value content that respects local culture — a blend of Chinese, Malay, Indian, and Western influences. For example, when UK fashion brand ASOS or beauty giant Lush UK partners with Singapore YouTubers, they tweak messaging and product lines to fit local tastes and festivals (think Hari Raya or Chinese New Year promos).
Payment Methods and Currency
Singapore uses the Singapore Dollar (SGD), so budget your influencer payments accordingly. Common payment methods include PayNow and bank transfers, but platforms like BaoLiba also facilitate smooth cross-border payments in GBP and SGD with minimal fees — a lifesaver for smaller UK marketers.
Compliance and Legal Culture
Singapore’s advertising codes are strict. The Media Development Authority (MDA) requires clear disclosures on sponsored content. UK marketers must ensure influencers tag sponsored videos properly to avoid legal headaches. Plus, keep in mind data privacy laws like PDPA (Personal Data Protection Act) when running campaigns involving user data or giveaways.
📢 UK Social Media Marketing Trends in 2025 and Singapore’s Role
In 2025, the UK market is seeing a surge in cross-border influencer marketing, especially in tech and beauty sectors. Singapore stands out as a gateway to Southeast Asia’s affluent, urban audience, making it a prime target for UK brands wanting to scale internationally without starting from scratch.
UK content creators like Zoella or Jim Chapman often collaborate with Singaporean influencers for joint livestreams or product launches, blending audiences and boosting engagement on both sides. Platforms like TikTok and Instagram remain essential, but YouTube still holds the crown for long-form, in-depth content – crucial for brand storytelling.
📊 People Also Ask
Who are the top YouTube influencers in Singapore in 2025?
The leaders include JianHao Tan, Night Owl Cinematics, and Xiaxue, each commanding millions of fans with diverse content ranging from comedy to lifestyle and beauty.
How can UK brands work effectively with Singapore YouTubers?
Focus on localisation, respect cultural nuances, ensure clear sponsorship disclosures, and use convenient payment platforms like BaoLiba to manage cross-border transactions.
What legal considerations should UK marketers keep in mind when targeting Singapore?
Be aware of Singapore’s strict advertising regulations, require clear sponsored content disclosure, and comply with data protection laws like PDPA to avoid penalties.
💡 Practical Tips for UK Influencers Targeting Singapore Fans
If you’re a UK YouTuber eyeing Singapore’s market, localisation is your best mate. Collaborate with local creators to add authenticity. Consider subtitling or using Singlish phrases sparingly to connect better. Also, keep an eye on local trends like food vlogging or tech gadget reviews — these resonate well and can boost your fanbase fast.
❗ Risks to Watch Out For
Cross-border campaigns come with risks: currency fluctuations, cultural missteps, or legal slip-ups. For instance, a UK brand once ran a campaign with a Singapore influencer but failed to tag it as paid content, leading to a public relations hiccup and fines. Always double-check local laws and contract terms upfront.
📢 Wrapping Up
As of April 2025, Singapore’s YouTube influencer scene offers a rich playground for UK advertisers and creators. Knowing the top influencers, respecting local culture, navigating payment methods, and staying legally compliant are your keys to unlocking this market.
BaoLiba will continue updating the latest United Kingdom influencer marketing trends, so stay tuned and follow us for more insider insights!
