If you’re a UK advertiser or influencer hunting for fresh global angles, the South African Snapchat scene in 2025 is where you want to be looking. Snapchat’s buzz in South Africa is rising fast, and the influencer game there is no joke. For brands keen on expanding their footprint beyond the UK, knowing who’s ruling the Snapchat world in South Africa—and understanding how to tap into it—is pure gold.
As of May 2025, South Africa’s Snapchat influencer ranking by fans is shaping up to reveal some serious opportunities for cross-border campaigns. Let’s dive into what’s going down on Snapchat in South Africa, who’s leading the pack, and how UK-based marketers and creators can ride this wave smartly.
📢 South Africa Snapchat Landscape in 2025
Snapchat’s position in South Africa is booming, particularly among Gen Z and millennials. Unlike the UK, where Instagram and TikTok often steal the limelight, Snapchat’s unique AR filters and quick, raw content style resonate strongly in South Africa’s urban hubs like Johannesburg and Cape Town.
Brands in the UK, especially those in fashion, tech, and lifestyle sectors, can benefit from this trend by collaborating with South African influencers who boast authentic connections with their audiences. UK advertisers should note that while the Rand (ZAR) is the local currency, payments for influencer deals often happen through global platforms or services like PayPal, making transactions smooth if you’re familiar with cross-currency fees.
📊 Top South African Snapchat Influencers Ranking by Fans
Here’s a sneak peek at the South Africa Snapchat influencer ranking, based on fans as of May 2025. These creators have cracked the code on engagement and fan loyalty:
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Thando Thabethe – Actress and media personality, Thando’s Snapchat stories blend lifestyle and entertainment, pulling in a massive fanbase hungry for authentic celeb updates.
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Trevor Stuurman – Photographer and visual artist, Trevor’s Snapchat is a visual feast, perfect for brands looking to connect with creatives and trendsetters.
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Maps Maponyane – Model and TV presenter who’s nailed the influencer game with lifestyle and fashion snaps that captivate thousands daily.
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Sho Madjozi – Musician known for her vibrant personality and use of Snapchat to share behind-the-scenes moments and cultural stories.
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Lasizwe Dambuza – Comedian and content creator, Lasizwe’s fun and relatable Snapchat content makes him a hotspot for youth engagement.
UK marketers and influencers can glean a lot from these names. Their content style is informal, fast-paced, and deeply tied to local culture—something UK brands must keep in mind when crafting campaigns for South African audiences.
💡 How UK Advertisers Can Leverage South Africa Snapchat Influencers
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Localise Your Campaigns: Just like you’d tweak ads for the English market, South Africa demands cultural respect and localisation. Work with influencers who understand local slang, trends, and sensitivities.
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Use BaoLiba for Seamless Collaboration: BaoLiba’s platform supports UK advertisers in scouting and managing influencer partnerships in South Africa, handling payments in GB Pounds (GBP) while dealing with influencers in their local currency.
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Blend Snapchat With Other Channels: South African audiences often double dip with Instagram and TikTok. Multi-platform campaigns amplify impact and ROI.
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Focus on Storytelling, Not Hard Selling: Snapchat users favour genuine stories. Influencers like Sho Madjozi and Lasizwe Dambuza thrive because they keep it real, so your brand voice should too.
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Stay Legal and Transparent: UK laws on influencer marketing are strict—disclosure rules apply, and the same goes for South Africa. Make sure your contracts reflect transparency and comply with both countries’ marketing regulations.
📊 People Also Ask
Who are the top Snapchat influencers in South Africa in 2025?
The top Snapchat influencers include Thando Thabethe, Trevor Stuurman, Maps Maponyane, Sho Madjozi, and Lasizwe Dambuza, each attracting hundreds of thousands of fans with lifestyle, entertainment, and cultural content.
How can UK brands collaborate with South African Snapchat influencers?
UK brands should focus on localising campaigns, using platforms like BaoLiba for influencer discovery and payment logistics, and blending Snapchat with other social media channels to maximise reach.
What payment methods are preferred for UK to South Africa influencer deals?
Most deals are settled through global payment systems like PayPal or TransferWise, allowing smooth GBP to ZAR transactions while ensuring compliance with financial regulations.
❗ What UK Influencers Should Watch Out For
South Africa’s influencer market is vibrant but comes with challenges. Watch out for:
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Cultural Missteps: Avoid generic campaigns. South African audiences spot inauthenticity a mile off.
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Currency Fluctuations: The Rand can be volatile; budget accordingly to avoid surprises.
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Platform Trends: Snapchat’s features evolve quickly—stay updated on new filters and ad formats to keep your campaigns fresh.
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Legal Compliance: Both UK and South African advertising authorities have rules on endorsements and data privacy. Don’t cut corners.
📢 Final Thoughts
As of May 2025, the South African Snapchat influencer ranking reveals a dynamic market ripe for UK advertisers and creators ready to expand their global footprint. The key to cracking this market? Localisation, authentic storytelling, and savvy use of platforms like BaoLiba that bridge the currency and communication gaps.
Keep an eye on the South African scene, because these influencers aren’t just local stars—they’re the gateway to engaging one of Africa’s fastest-growing digital audiences.
BaoLiba will continue updating the influencer marketing trends in the United Kingdom and beyond. Stay tuned and keep hustling!
