If you’re a UK-based advertiser or content creator looking to crack the South African Snapchat scene in 2025, you’ve landed in the right spot. South Africa’s Snapchat ecosystem isn’t just big—it’s buzzing with influencer activity that can seriously move the needle for brands wanting a slice of that market. In this article, we’ll break down the top South African Snapchat influencers, their fanbase stats, and how UK marketers can plug into this vibrant space with a localised, practical approach.
As of May 2025, Snapchat remains a top social platform across South Africa’s youth and urban segments. For UK advertisers used to Instagram and TikTok campaigns, understanding Snapchat’s unique influencer ranking and engagement style in South Africa is crucial for success.
📊 South Africa Snapchat Influencer Ranking 2025: The Lowdown
South Africa’s Snapchat influencer scene is dominated by a mix of celebrities, content creators, and niche micro-influencers who have mastered the art of Snapchat Stories, Spotlight, and real-time engagement.
Here’s a quick glance at the top five influencers by fan count and engagement:
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Teboho “Tebza” Mokoena – 2.3 million fans
A popular lifestyle and comedy creator known for daily snaps that resonate with Gen Z and millennials. -
Lerato “Lero” Kganyago – 1.9 million fans
Fashion and beauty influencer with a strong focus on Afrocentric style, frequently collaborating with South African brands. -
Sipho “S-Flow” Ndlovu – 1.5 million fans
Music and entertainment influencer, often sharing behind-the-scenes content from concerts and studio sessions. -
Naledi “Nali” Dlamini – 1.2 million fans
Fitness and wellness guru with a dedicated following interested in healthy living tips and workout tutorials. -
Kgomotso “Kgomzy” Maseko – 1 million fans
Tech and gaming influencer, popular among younger audiences for his engaging, witty snaps.
For UK advertisers, these rankings highlight where the eyeballs are. But tapping into South Africa’s Snapchat market means more than just follower numbers.
💡 How UK Advertisers Can Leverage South African Snapchat Influencers
Understand the Local Vibe and Payment Norms
South African Snapchat users appreciate authenticity, so don’t just slap on a UK ad and hope it sticks. Brands like Superbalist (local fashion e-tailer) and Nando’s South Africa are killing it by working with influencers who truly get the culture and speak the local slang.
Payment-wise, South African influencers prefer payouts in South African Rand (ZAR), but UK advertisers can easily manage this through platforms like Wise or Payoneer, which offer competitive exchange rates and fast transfers. Always agree on payment methods upfront to avoid headaches.
Tailor Campaigns to South African Festivals and Trends
In 2025, Snapchat campaigns timed around events such as Heritage Day or the Cape Town International Jazz Festival get more traction. Snaps that tap into local pride and trending topics make influencers’ content more relatable and shareable.
Compliance and Legal Stuff
South Africa’s advertising laws require clear disclosure of sponsored content, similar to the UK’s ASA guidelines. UK advertisers should make sure influencers tag paid posts with #ad or #sponsored to keep everything above board. BaoLiba’s platform helps UK brands vet influencers for compliance, so no nasty surprises.
📢 UK Social Media Landscape vs South Africa Snapchat
While the UK favours Instagram Reels, TikTok, and YouTube Shorts, South Africa’s Snapchat has a unique edge with ephemeral content and younger demographics. UK marketers can learn from South African creators who are masters of quick, engaging snaps that feel less polished but more genuine.
Brands like Gymshark in the UK could consider working with South African Snapchat stars to test short-term, high-engagement campaigns, especially targeting the 18-30 age bracket who are heavy Snapchat users in both countries.
### People Also Ask
Who are the top Snapchat influencers in South Africa in 2025?
As of May 2025, top influencers include Teboho “Tebza” Mokoena, Lerato “Lero” Kganyago, and Sipho “S-Flow” Ndlovu, all boasting over a million fans with strong engagement.
How can UK advertisers pay South African influencers?
Most influencers prefer payments in ZAR, which UK advertisers can send via Wise or Payoneer for fast, cost-effective transfers.
What should UK brands consider when working with South African Snapchat influencers?
Authenticity is king. Campaigns should reflect local culture, comply with advertising disclosure laws, and align with South African holidays and trends for maximum impact.
📊 Data Insights: South Africa Snapchat Fans Demographics
Snapchat in South Africa is heavily youth-skewed: 70% of users are aged between 16 and 30. City hubs like Johannesburg, Cape Town, and Durban dominate user density. This aligns well with UK brands targeting young, urban, trend-savvy consumers.
Engagement rates on Snapchat Stories and Spotlight content hover around 12% for top influencers, making it a goldmine for brands wanting high interaction.
💡 Pro Tips for UK Influencers Wanting to Enter South Africa
- Collaborate with local creators via platforms like BaoLiba, which offer vetted influencer matchmaking.
- Pay attention to language — South African English has its own flavour, mix in local slang for authenticity.
- Use Snapchat’s geofilters and location-based ads to target South African cities specifically.
- Monitor time zones; South Africa is two hours ahead of the UK, so plan posting schedules accordingly.
As of May 2025, the South African Snapchat influencer market offers UK advertisers and creators an exciting frontier full of opportunity—if you play it smart and local.
BaoLiba will continue updating you on the latest United Kingdom influencer marketing trends globally, so stay tuned and keep hustling!
