If you’re a UK advertiser or influencer looking to crack the South Korean TikTok market in 2025, knowing the ad rates across categories is pure gold. South Korea’s TikTok scene is booming, but the pricing landscape can be a maze if you’re not plugged in. As of June 2025, I’m sharing an insider’s breakdown of TikTok ad rates in South Korea — full category style — with a UK marketing lens. No fluff, just the real-deal figures and tips you can use to plan your next campaign or collab.
📢 South Korea TikTok Scene and UK Connections
South Korea’s TikTok user base is younger, tech-savvy, and trend-driven — much like the UK’s Gen Z and millennial crowd. But the way brands and influencers work together here has local quirks. For one, South Korean creators often prefer fixed-price deals with clear deliverables rather than long-term vague partnerships. UK advertisers used to influencer marketing on Instagram or YouTube will find TikTok campaigns demand more agility and fast turnaround.
Payment-wise, UK businesses usually deal in GBP (£), but when working with South Korean creators or agencies, expect to handle Korean won (KRW). Platforms like Payoneer or Wise come in handy to bypass hefty bank fees and currency conversion losses.
Legally, South Korea is strict on advertising disclosures and copyright issues, arguably more so than the UK. TikTok collaborations must comply with the Korean Fair Trade Commission’s guidelines, so always ensure contracts and content adhere to local advertising laws.
📊 2025 South Korea TikTok Advertising Rate Table by Category
Here’s the lowdown on the average TikTok ad rates in South Korea for 2025, converted into GBP for easy UK reference. These are ballpark figures based on data from top Korean agencies, local influencer platforms, and direct creator feedback as of June 2025.
| Category | Average CPM (£) | Influencer Post Fee (£) | Notes |
|---|---|---|---|
| Beauty & Skincare | 8.5 – 12 | 250 – 600 | High engagement, many K-beauty brands |
| Fashion & Apparel | 7 – 10 | 200 – 500 | Trendy but competitive |
| Gaming & E-sports | 6 – 9 | 180 – 450 | Growing fast, lots of young male users |
| Food & Beverage | 5.5 – 8 | 150 – 400 | Popular with lifestyle creators |
| Tech & Gadgets | 7 – 11 | 220 – 550 | High CPC, tech enthusiasts dominate |
| Travel & Tourism | 6 – 9 | 180 – 450 | Seasonal spikes, especially for K-Travel |
| Finance & Insurance | 9 – 13 | 300 – 700 | Strict regulations, paid premium rates |
| Entertainment | 5 – 8 | 140 – 350 | Includes K-pop, cinema, streaming |
Notes on rates:
- CPM = Cost per mille, the cost for 1000 impressions.
- Influencer Post Fee = typical cost for a single sponsored TikTok post by a mid-tier creator.
- Rates can fluctuate based on creator follower count, engagement rate, and campaign length.
💡 How UK Advertisers Can Navigate These Rates
If you’re a UK brand looking to tap South Korea’s TikTok market, here’s how to get your money’s worth:
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Localise content: South Korean TikTok users love culturally relevant trends, K-pop references, and that hallmark Korean humour. Work with local creators or Korean-English bilingual influencers to nail this.
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Choose the right payment method: Use platforms like Wise to pay in KRW, avoiding unnecessary fees. Contracts should clearly state payment terms in GBP and KRW to avoid confusion.
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Partner with agencies familiar with both markets: UK agencies specialising in Asian markets, like The Social Element or BaoLiba, can streamline campaign management and compliance.
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Leverage micro-influencers: South Korea’s micro and nano TikTok creators offer better engagement rates at lower costs compared to mega-stars.
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Plan for legal compliance: Ensure your content adheres to South Korea’s advertising standards, especially around disclosures and consumer protection laws.
📊 UK TikTok Marketing Trends June 2025
As of June 2025, UK marketers are increasingly eyeing South Korea’s TikTok ecosystem for cross-border campaigns. Brands like ASOS and Gymshark have already run pilot influencer campaigns targeting K-pop fans and Korean streetwear enthusiasts. The trend is shifting from purely UK-focused TikTok ads to more internationalised strategies, leveraging South Korea’s massive youth market.
Payment shifts are notable too — more UK advertisers prefer upfront fixed fees rather than CPM bidding, aligning with South Korean creators’ preference for clarity and quick settlements.
### People Also Ask
What are typical TikTok ad rates in South Korea for UK advertisers?
Typical CPM ranges from £5 to £13 depending on category, with influencer post fees from £140 to £700. Payment is usually negotiated in Korean won but UK advertisers should handle currency conversion wisely.
How do UK brands pay South Korean TikTok creators?
Most UK brands use international payment services like Wise or Payoneer to send KRW directly, avoiding bank fees. Contracts often specify payment in both GBP and KRW.
Are TikTok influencer campaigns legal in South Korea?
Yes, but they must comply with the Korean Fair Trade Commission’s advertising laws, including clear disclosure of sponsored content and respect for copyright.
❗ Final Thoughts
South Korea’s TikTok ad market in 2025 offers exciting opportunities for UK advertisers — but only if you come prepared. Understanding the full category ad rates, local payment customs, and legal landscape is the first step. Keep your content sharp, your payments smooth, and your partnerships transparent. BaoLiba will keep updating the latest United Kingdom influencer marketing trends, so stay tuned for more insider tips on global cross-border campaigns.
