If you’re a UK-based advertiser or influencer looking to crack the South Korean market via Twitter in 2025, knowing the ad rates inside out is your first step. South Korea’s social media game is on fire, and Twitter is a key battleground for brands wanting real engagement, especially with Gen Z and millennials. But how much should you budget? What’s the going rate for different Twitter ad formats? And how does it all tie back to your UK marketing strategy, payment methods, and local nuances?
Let’s break down the full category advertising rate table for South Korea on Twitter in 2025 — with an eye on what you, the UK advertiser or content creator, need to know to maximise ROI without blowing your budget.
📊 South Korea Twitter Ad Rates Overview for 2025
As of June 2025, South Korea remains one of Asia’s most digitally connected markets, boasting a Twitter-active population that’s hungry for both local and international content. For UK brands and creators, the currency of choice is the Pound Sterling (£), and payments are typically handled via international credit cards or platforms like PayPal, which integrate smoothly with Twitter’s ad manager.
Here’s a breakdown of the main Twitter ad types and their average price points in South Korea, converted roughly into GBP for your convenience:
| Twitter Ad Format | CPM (Cost Per Mille) | CPC (Cost Per Click) | Minimum Budget (GBP) |
|---|---|---|---|
| Promoted Tweets | £4.50 – £7.00 | £0.20 – £0.50 | £50 |
| Promoted Accounts | £5.00 – £8.00 | £0.25 – £0.55 | £75 |
| Promoted Trends | £20,000 – £30,000 per day | N/A | £20,000 |
| Video Ads (In-stream) | £6.00 – £10.00 | £0.30 – £0.70 | £100 |
| Twitter Amplify (Brand Content) | £7.00 – £12.00 | £0.35 – £0.75 | £150 |
What Does This Mean for UK Advertisers?
Compared to the UK market, South Korea’s Twitter ad rates are competitive but come with higher premiums on Promoted Trends due to their massive reach and cultural impact. UK brands like ASOS or Gymshark, who’ve successfully dipped toes in South Korea, typically allocate a bigger budget for Video Ads and Promoted Tweets to tap into local trends.
💡 How UK Marketers Can Navigate South Korea’s Twitter Landscape
South Korea’s Twitter scene is unique — a mix of K-pop fever, tech-savvy youth, and rapid content consumption. Here’s what you need to keep in mind:
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Localise Everything: Don’t just translate your UK campaigns. Adapt your tone, images, and hashtags to Korean culture. For instance, brands like Glossier UK saw success by partnering with Korean micro-influencers who tweet in a mix of Korean and English, giving the content authenticity.
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Payment Nuances: While Twitter Ads accept GBP, many South Korean creators prefer payment via platforms like Payoneer or direct bank transfers for collaborations. Make sure your finance team is ready for cross-border transactions to avoid delays.
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Legal & Cultural Compliance: South Korea has strict advertising laws around health claims, beauty products, and alcohol. The UK’s ASA (Advertising Standards Authority) rules are a good benchmark, but double-check with local legal advisers or partners before launching.
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Collaborate with Local Influencers: UK brands have found success by working with Korean Twitter influencers who command niche audiences, such as foodies tweeting about UK snacks or tech reviewers comparing gadgets.
📢 2025 June Update on UK to South Korea Twitter Marketing Trends
As of June 2025, the trend is clear: short-form video content on Twitter in South Korea is booming, with Video Ads seeing a 25% rise in engagement compared to 2024. UK brands that lean into this format, especially with culturally relevant content, are getting much better CPMs and CPCs.
Also, UK advertisers are increasingly blending Twitter campaigns with Instagram and TikTok to create cross-platform synergy. BaoLiba’s own data shows that campaigns combining Twitter video ads with Instagram Stories in South Korea have 30% higher conversion rates.
❗ Risks and Pitfalls to Watch For
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Overbidding on Promoted Trends: It’s tempting to jump on this high-impact ad format, but unless you have a sizeable budget and local support, it can be a money pit.
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Ignoring Language Nuances: Machine translation won’t cut it. A bad translation or cultural mismatch can tank your engagement.
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Payment Delays: Cross-border payments can get stuck in compliance checks. Plan ahead to keep your campaigns on schedule.
### People Also Ask
What is the average cost of Twitter ads in South Korea for UK advertisers?
On average, UK advertisers can expect to pay between £4.50 to £10.00 CPM depending on the ad format, with CPCs ranging from £0.20 to £0.75. Promoted Trends are a premium option, costing upwards of £20,000 per day.
How do UK brands pay for Twitter ads targeting South Korea?
Payments are typically made in GBP via credit cards or PayPal. For influencer partnerships, platforms like Payoneer or direct bank transfers are common to settle fees locally.
Is Twitter popular in South Korea compared to other platforms?
While Twitter is not as dominant as KakaoTalk or Instagram, it holds a vital niche especially for real-time news, K-pop fandoms, and tech communities, making it a valuable platform for UK brands targeting younger South Koreans.
BaoLiba will continue updating the UK market on South Korea’s influencer marketing and Twitter ad trends. Stay tuned for the latest insights and practical tips to keep your campaigns sharp and profitable.
