If you’re a UK brand or influencer looking to crack the Spain market in 2025, knowing who’s ruling Facebook over there is pure gold. Spain’s Facebook scene still packs a punch despite the global shift to TikTok and Instagram. So, buckle up as we dive into the 2025 Spain Facebook influencer ranking by fans and share some no-nonsense tips from across the pond on how to make your collab cash in GBP work in Spain.
📊 Spain Facebook Influencer Ranking 2025 Snapshot
As of May 2025, Spain’s Facebook influencer game is thriving with creators who’ve racked up millions of fans. Unlike the UK, where Instagram and TikTok dominate influencer chatter, Spain’s slightly older demo still loves Facebook for news, lifestyle content, and community vibes.
Top influencers often mix content genres: from football legends to lifestyle vloggers, cooking pros, and social activists. Here’s a quick rundown of the top players based on fans:
- ElRubiusOMG – Gaming titan with a massive fanbase that spills into Facebook groups and live streams.
- AuronPlay – Master of comedy and social commentary, pulling in millions with his sharp wit.
- Dulceida – Fashion and lifestyle queen who’s popular among younger urbanites.
- Josep Pedrerol – Football pundit with loyal followers for sport-related content.
- Isasaweis – Beauty and wellness influencer with a strong female audience.
These creators are goldmines for brands wanting to tap Spain’s Facebook audience. UK advertisers, take note: Spanish Facebook influencers tend to engage more deeply with fans in comments and live sessions than the typical UK influencer, making them ideal for campaigns needing authentic interaction.
💡 How UK Brands Can Nail Influencer Collabs in Spain
Understand the Spanish Facebook Audience
Spain’s Facebook users skew older than the UK’s, with many 30-50-year-olds actively scrolling for news, recipes, and local events. This contrasts the UK’s younger, TikTok-obsessed crowd. Tailor your campaign messaging accordingly—think family values, tradition, and regional pride.
Payment and Legal Basics
When working with Spanish influencers, remember payments typically happen via bank transfer or PayPal in euros (€). UK brands should factor in GBP to EUR conversion and cross-border tax rules. Spain has strict advertising disclosure laws, so ensure influencers clearly tag sponsored posts (#Publicidad or #Ad).
Use Local Platforms for Discovery and Management
BaoLiba’s Spain platform is a solid choice for finding vetted influencers with verified fan counts. Other local options include SocialPubli and Brandmanic, which specialise in Spanish-speaking markets. These platforms also handle contracts and payments, easing the admin headache.
Example: UK Fashion Brand “Threadbare” Goes Spain
Threadbare, a mid-range menswear brand from Manchester, recently collaborated with Dulceida for a summer campaign. They leveraged Facebook Live to showcase outfits, resulting in a 25% sales spike in Spain within weeks. Their secret sauce? Authentic storytelling and localised creative that spoke directly to Spanish tastes.
📢 Marketing Trends in Spain Facebook Influencer Space 2025
In May 2025, the UK marketing scene keeps a close eye on Spain’s hybrid influencer model. Facebook influencers there are doubling down on:
- Live streaming for product launches
- Micro-influencers with niche but fiercely loyal fanbases
- Storytelling around sustainability and local culture
UK brands entering Spain should not ignore the power of combining Facebook with Instagram Stories and Reels to maximise reach and engagement.
People Also Ask
Who are the top Facebook influencers in Spain in 2025?
Top names include ElRubiusOMG, AuronPlay, Dulceida, Josep Pedrerol, and Isasaweis, all boasting millions of fans and strong engagement on Facebook.
How can UK brands pay Spanish influencers?
Payments are usually made via bank transfer or PayPal in euros. It’s important to understand currency conversion and comply with Spanish tax and advertising laws.
What type of content works best on Facebook in Spain?
Content that blends local culture, family values, football, and lifestyle tends to perform best. Live streams and interactive posts get higher engagement.
❗ Risk Reminders for UK Advertisers
Beware of blindly applying UK influencer tactics in Spain. The cultural nuances and legal landscape differ. Always vet influencers’ fan authenticity carefully to avoid bots and inflated numbers—a common pitfall in cross-border campaigns.
Final Thoughts
If you want to crush it with Spanish Facebook influencers in 2025, you’ve got to play it smart: know the audience, respect local rules, and pick collaborators wisely. The fan rankings we’ve shared give you a leg up, but the real magic happens when you blend solid UK marketing know-how with local Spanish flavour.
BaoLiba will continue updating the United Kingdom’s influencer marketing trends, so keep an eye on us for more insider insights that help you convert likes into pounds.
