Looking to crack the code on Spain’s Pinterest influencer landscape in 2025? Whether you’re a UK brand hunting for fresh eyeballs or a creator keen to scale, knowing who’s rocking the Spain Pinterest scene right now can save you buckets of time and cash. With the pound sterling in your pocket and the UK’s unique marketing culture, it pays to understand how Spain’s top Pinterest influencers stack up, how their fans engage, and what that means for your campaigns.
As of May 2025, the UK’s influencer marketing game is buzzing more than ever, with Pinterest gaining ground as a visual discovery hotspot beyond Instagram and TikTok. Spain’s Pinterest creators—especially in lifestyle, fashion, and home décor—are pulling in huge followings that UK advertisers can tap into for authentic reach and engagement.
Let’s dive into the nitty-gritty of the 2025 Spain Pinterest influencer ranking based on fans, plus how UK marketers can leverage these insights to up their influencer game.
📊 Spain Pinterest Influencer Ranking by Fans in 2025
Spain’s Pinterest influencer scene is a mixed bag of seasoned pros and rising stars. The fan counts are a solid indicator of influence, but don’t just chase numbers—engagement rates and niche relevance matter big time too.
Here’s a quick lowdown of the top influencers by fan count as of May 2025:
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Laura García (@laurapins) – 1.2 million fans
Niche: Home décor & DIY
Why she’s hot: Laura’s boards are a treasure trove of authentic, budget-friendly interior inspiration. UK brands like Dunelm and Habitat could seriously benefit from collaborations here. -
Carlos Ruiz (@travelconcarlo) – 950k fans
Niche: Travel & lifestyle
Why he’s hot: Carlos nails the wanderlust vibe, mixing Spanish charm with global travel tips. UK travel operators and luggage brands eye him as a prime partner. -
Marta López (@marta.style) – 870k fans
Niche: Fashion & sustainable living
Why she’s hot: Marta’s eco-conscious style resonates with millennials and Gen Z. Perfect for UK sustainable fashion labels like People Tree or Thought Clothing. -
Ana Pérez (@sweetbites_ana) – 650k fans
Niche: Food & recipes
Why she’s hot: Ana’s approachable Spanish recipes with a twist get massive repins. UK food brands, especially those into Mediterranean cuisine, can ride her wave. -
Diego Navarro (@diegohomedecor) – 620k fans
Niche: Minimalist home and tech gadgets
Why he’s hot: Diego’s clean, minimalist aesthetic appeals to urban professionals. Think John Lewis or Made.com style collaborations.
💡 How UK Advertisers Can Work With Spain Pinterest Influencers
Pinterest’s user behaviour is unique—people come here to plan, dream, and shop. For UK advertisers, this means campaigns must be visually inspiring and action-oriented.
Tap Into UK-Spain Cultural Synergies
Spain and the UK share a love for fashion, travel, and food, but with local twists. UK brands should brief influencers to blend British sensibilities with Spanish flair. For example, a UK skincare brand like The Ordinary can partner with Marta López to showcase routines adapted for Mediterranean climates.
Payment & Contracts
Most Spain-based influencers prefer PayPal or direct bank transfers in euros (€). UK advertisers should budget for currency exchange and VAT considerations. Contracts must respect both UK and EU influencer marketing regulations, especially regarding transparency and data protection (GDPR applies on both sides).
Use Local Influencer Marketing Platforms
BaoLiba and Tribe are great platforms connecting UK brands with Spanish Pinterest creators. They streamline collaboration, payment, and reporting. BaoLiba’s global reach means you get verified influencer rankings and up-to-date fan analytics.
📢 Marketing Trends in the UK as of May 2025
In May 2025, the UK’s influencer marketing landscape is all about authenticity and ROI. Pinterest is no longer just a side hustle; it’s a direct sales channel, especially for homeware, fashion, and food brands.
UK advertisers increasingly prefer long-term partnerships over one-off posts. This builds trust with both influencers and their fans. Plus, the rise of “Pinterest shopping” means integrating product pins and shoppable boards is a no-brainer.
Cross-border influencer marketing is surging too. UK brands are looking beyond their borders, with Spain being a top target due to cultural proximity and the high engagement rates of Spanish Pinterest users.
❗ Risks and Pitfalls to Watch Out For
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Fake Followers: Spain’s influencer world isn’t immune to follower inflation. Always vet fan quality and engagement rates, not just numbers.
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Cultural Missteps: Avoid generic campaigns that miss Spanish nuances. Localise content, language, and calls to action.
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Legal Compliance: Ensure influencer contracts comply with both UK and Spanish laws on advertising standards and data privacy.
### People Also Ask
Who are the top Pinterest influencers in Spain in 2025?
The top influencers include Laura García, Carlos Ruiz, Marta López, Ana Pérez, and Diego Navarro, with fan counts ranging from 600k to over 1 million.
How can UK brands collaborate with Spanish Pinterest influencers?
UK brands can collaborate via influencer marketing platforms like BaoLiba, negotiate payments in euros, and focus on culturally aligned, authentic content for Pinterest’s planning and shopping audience.
What payment methods do Spanish influencers prefer?
Most prefer PayPal or direct bank transfers in euros. UK brands should consider currency exchange and tax implications when budgeting.
Final Thoughts
Spain’s Pinterest influencer scene in 2025 offers UK advertisers a rich pool of talent with engaged fans across lifestyle, fashion, travel, and food niches. Understanding the local culture, payment preferences, and legal frameworks is key to smooth collaborations that deliver real ROI.
BaoLiba will continue updating you on the latest UK and Spain influencer marketing trends. Keep an eye on us to stay ahead in this fast-moving game.
