If you’re a UK brand or creator looking to crack the Spain market via Pinterest, you’ve landed in the right spot. Pinterest’s growth in Spain is no joke — it’s become a goldmine for influencer marketing, especially for lifestyle, fashion, and home décor niches. As of May 2025, we’re seeing some clear leaders in the Spain Pinterest influencer ranking by fans, and knowing who’s who can save you buckets of time and cash.
Let’s dive into the nitty-gritty on Spain’s top Pinterest influencers, how the UK market fits into this picture, and what you need to know to get your campaign firing on all cylinders.
📊 Spain Pinterest Influencer Ranking by Fans in 2025
As of May 2025, the Spain Pinterest scene is buzzing with creators who’ve amassed tens of thousands to millions of fans. Unlike Instagram or TikTok, Pinterest is more evergreen — content lives longer and drives steady traffic, which is a massive plus for brands wanting sustained engagement.
Top Spanish influencers on Pinterest include creators in these categories:
- Fashion & Style: Ana Moya (@anamoya) boasts over 1.2M fans, known for blending traditional Spanish fashion with modern trends.
- Home & Living: CasaBonita (@casabonita) has 950k fans, specialising in rustic and minimalist Spanish interiors.
- Food & Recipes: CocinaFácil (@cocinafacil) commands 800k fans, serving up tapas, paella, and other Spanish classics with a modern twist.
For UK advertisers, these influencers offer a direct line to Spanish audiences hungry for quality content. Plus, Pinterest’s visual search features help these creators’ pins gain traction beyond their immediate followers — a win-win for brands after wider reach.
💡 How UK Brands Can Work with Spain Pinterest Influencers
Payment and Contracts
When dealing with Spanish influencers, remember you’re working across borders but within the EU’s digital single market rules. Payments are usually made in euros (€), so budget accordingly. Platforms like Wise or Revolut make cross-currency payments hassle-free and cost-efficient compared to traditional bank transfers.
Contracts should cover content rights, usage duration, and GDPR compliance — Spain is strict on data protection, just like the UK. Always double-check influencer authenticity with tools like BaoLiba, which verifies followers and engagement rates.
Collaboration Styles
Spanish Pinterest influencers prefer authentic partnerships. They’re not into just slapping a logo on a pin. Collaborative mood boards, co-created content, and affiliate links are big hits. For UK brands, offering exclusive discount codes or mini giveaways tailored to Spanish consumers can boost engagement.
A good example is UK fashion brand ASOS, which recently partnered with Spain’s top Pinterest fashion influencers for a summer capsule collection. The campaign used Pinterest boards as lookbooks, driving both brand awareness and direct sales.
📢 2025 UK Marketing Trends and Spain Pinterest Influence
In May 2025, UK marketers are doubling down on cross-border influencer strategies, especially in Europe. Pinterest fits perfectly because:
- It’s less saturated than Instagram or TikTok, so influencers’ content cuts through the noise.
- Pinterest users plan purchases more actively, making them prime targets for brands.
- Spain’s Pinterest audience grew 25% YoY, according to recent data, signalling rising opportunity.
Brands like Boden and Made.com are already tapping into Spanish Pinterest communities via localised campaigns, showing UK advertisers the road ahead.
📊 People Also Ask
Who are the top Pinterest influencers in Spain for 2025?
Top influencers include Ana Moya (fashion), CasaBonita (home décor), and CocinaFácil (food). Each has hundreds of thousands to over a million fans, making them prime partners for brands targeting Spanish Pinterest users.
How can UK brands pay Spanish Pinterest influencers?
Payments are commonly made in euros via international platforms like Wise or Revolut. Contracts must respect GDPR and local regulations, ensuring transparency and data protection compliance.
What’s the best way for UK advertisers to work with Spanish Pinterest creators?
Focus on authentic partnerships, co-creating content like mood boards or lookbooks, and offering exclusive deals. Pinterest’s visual nature rewards creative, evergreen content over quick ads.
❗ Key Takeaways for UK Advertisers Eyeing Spain Pinterest
- Spain’s Pinterest influencer scene is booming — don’t sleep on it.
- Payments in euros need budget planning; use smart fintech options.
- GDPR and transparency matter — get contracts right.
- Collaborate authentically; Pinterest loves evergreen, shareable pins.
- Use BaoLiba to verify influencer stats and avoid ghost followers.
By understanding Spain’s Pinterest influencer ranking by fans and how to work with these creators, you can unlock serious growth for your brand in a hot European market.
BaoLiba will continue updating the UK influencer marketing landscape, including Spain Pinterest trends — stay tuned and smash your cross-border campaigns!
