If you’re a UK advertiser or influencer looking to crack the Nordic market, Sweden’s Facebook scene is one to watch closely. As of May 2025, Sweden’s Facebook influencer landscape is buzzing with creators who pack serious punch when it comes to fan engagement. Knowing who’s topping the charts and why can save you time and budget while boosting ROI across borders.
This article dives straight into the 2025 Sweden Facebook influencer ranking by fans, giving you the lowdown with a UK-centric lens. We’ll also unpack how UK brands can tap into this vibrant space, payment nuances, legal angles, and some down-to-earth tips you won’t find in fluffy marketing guides.
📊 Sweden Facebook Influencer Ranking 2025: Who’s Leading the Pack?
Sweden’s Facebook isn’t just about lifestyle bloggers anymore. The top influencers span gaming, eco-living, tech, and even political commentary, reflecting their society’s progressive and digitally savvy nature.
As of May 2025, here’s a quick snapshot of the top 5 Swedish Facebook influencers by fans:
- Therese Lindgren – Beauty and lifestyle queen with over 1.5 million fans.
- PewDiePie – Though global, his Swedish roots give him massive local pull, boasting 1.3 million Swedish Facebook followers.
- Jonna Jinton – Nature and art storyteller, around 900k fans who love her serene content.
- Antonija Mandir – Fitness and wellness guru with a strong Swedish fanbase hitting 850k.
- Swedish Tech Insider – A tech review page attracting 800k fans, perfect for gadget advertisers.
These numbers might seem modest compared to global stars, but Sweden’s tight-knit online community means engagement is often through the roof.
📢 Why UK Brands Should Care About Sweden’s Facebook Influencers
Sweden and the UK share a lot culturally and economically, which makes cross-border influencer marketing a no-brainer. Brits trust Swedish brands for quality and sustainability — think IKEA, H&M, and Spotify. Leveraging Swedish influencers on Facebook can amplify brand trust and reach in a market that’s highly conscious about authenticity.
UK advertisers often shy away because of language or payment hurdles. But Swedish influencers mostly speak English and prefer straightforward payment methods like PayPal or bank transfers in SEK or EUR. Using platforms like BaoLiba, UK brands can streamline contracts and payments, making cross-border partnerships smooth as butter.
💡 Practical Tips for UK Advertisers Working with Swedish Facebook Influencers
- Localise your pitch: Swedes appreciate honesty and transparency. Skip the hard sell and focus on shared values like sustainability or tech innovation.
- Use GBP/SEK conversion wisely: Payment fluctuations happen, so fix fees in GBP and convert to SEK only at the contract signing.
- Respect GDPR and Swedish marketing laws: Sweden is strict about data privacy and advertising disclosures, so ensure all sponsored posts are clearly marked.
- Timing is key: Posting during Swedish daytime hours (CET) gets you better reach.
A UK brand recently partnered with Jonna Jinton for a sustainable outdoor gear campaign, paying via Wise (formerly TransferWise) to avoid hefty fees. The campaign saw a 35% lift in brand awareness in Stockholm and Gothenburg within weeks. That’s the kind of impact you want.
📊 Facebook Influencer Marketing Trends in Sweden and UK 2025
According to May 2025 data, Facebook remains one of the top platforms for mid-tier influencers in Sweden, even though Instagram and TikTok are nipping at its heels. This is partly because Facebook’s groups and community features foster deeper engagement — ideal for niche brands or services from the UK.
For UK marketers, the trend is leaning towards micro and nano influencers with 10k-100k fans, who deliver better trust and ROI. These creators often have a hyper-local Swedish audience, which is gold for targeted campaigns.
❗ Common Questions UK Advertisers Ask About Swedish Facebook Influencers
What’s the average engagement rate for Sweden Facebook influencers?
Swedish influencers typically enjoy engagement rates between 3%-6%, higher than the global average, thanks to an engaged and loyal audience.
How do UK advertisers handle payments for Swedish influencers?
Most opt for PayPal, Wise, or direct bank transfers in SEK. Using platforms like BaoLiba can automate invoicing and ensure compliance with both UK and Swedish tax rules.
Are there any cultural risks when working with Swedish influencers?
Yes, Swedes value modesty and social responsibility. Overhyping products or ignoring environmental impact can backfire. Keep campaigns authentic and aligned with Swedish values.
📢 Wrapping It Up
The 2025 Sweden Facebook influencer ranking shows a diverse group of creators ready to help UK brands enter the Nordic market with a bang. By understanding local nuances—from payment preferences to legal requirements—you’ll avoid rookie mistakes and build genuine partnerships.
BaoLiba will continue updating UK advertisers and influencers on the latest trends in global influencer marketing. Stay tuned, and don’t sleep on Sweden’s Facebook scene—it’s got gold in it for those who play smart.
