If you’re a UK-based brand or marketer keen to crack the Thailand market in 2025, knowing who’s killing it on LinkedIn over there is pure gold. LinkedIn’s no longer just a professional CV dump—it’s a buzzing influencer hub, especially in Thailand, where digital professionals mix business with a dash of local flavour.
As of May 2025, this guide breaks down the top Thailand LinkedIn influencers by fans and followers, how UK advertisers can tap into this scene, and what to expect when working with Thai pros on the platform. Let’s get into the gritty details you won’t find anywhere else.
📊 Thailand LinkedIn Influencer Ranking 2025: The Big Players
Thailand’s LinkedIn scene is booming thanks to its budding startup ecosystem and a surge in digital transformation projects. The top influencers here aren’t just business leaders—they’re content creators, tech geeks, and marketing gurus who have amassed tens of thousands of fans ready to engage.
Here’s a quick snapshot of the top five Thailand LinkedIn influencers by fans as of May 2025:
- Pattama Chaiyasoot – With over 120k fans, Pattama is a digital marketing heavyweight, often sharing case studies on SEA (Southeast Asia) market strategies.
- Niran Samet – A tech innovator and AI evangelist with 95k followers, popular for sharp insights into AI applications in business.
- Somsak Anuwat – CEO of a major Thai fintech startup, commanding 88k fans, frequently posting about fintech trends and investment tips.
- Kanya Arunrat – HR consultant and leadership coach with 75k followers, known for her down-to-earth leadership advice.
- Wichai Thongchai – Sustainability advocate and eco-entrepreneur with 70k fans, actively engaging on green business topics.
These numbers might look modest compared to the West, but engagement rates are sky-high. Thai professionals value meaningful connection, so don’t be fooled by follower counts alone.
📢 Why UK Brands Should Care About Thailand LinkedIn Influencers
The UK’s marketing landscape is shifting: LinkedIn influencer campaigns are growing beyond B2B into hybrid B2B2C models. In 2025, as UK businesses look to Southeast Asia for growth, Thailand’s LinkedIn influencers provide a direct line to decision-makers and professionals hungry for collaboration.
A few reasons to jump on board:
- Localized Trust: Influencers in Thailand know the market’s quirks and cultural nuances better than anyone. Partnering with them avoids the usual “lost in translation” mess.
- Payment Friendly: Most Thai LinkedIn influencers are happy to work with GBP payments via PayPal or direct bank transfers, making transactions smooth for UK advertisers.
- Regulatory Ease: Thailand’s influencer marketing rules are increasingly aligned with global standards, similar to the UK’s ASA guidelines, so ethical compliance is straightforward.
- Cross-border Synergy: UK brands like Burberry and fintech firms such as Revolut have leveraged Thai LinkedIn influencers to boost brand credibility and pipeline quality leads.
💡 How UK Advertisers Can Work Smart with Thailand LinkedIn Influencers
Breaking into Thailand’s LinkedIn scene isn’t just about throwing cash at big names. Here’s a no-nonsense playbook for UK marketers:
- Niche Down: Thailand’s LinkedIn influencers specialise heavily. Pick influencers who align well with your sector—tech, finance, or sustainability are hot right now.
- Content Collaboration: Unlike Instagram, LinkedIn content needs to be insightful and professional. Co-create thought leadership articles, webinars, or case studies that resonate with Thai professionals.
- Respect Local Culture: Thai business culture is polite and relationship-driven. Invest time in building rapport before pitching hard sales.
- Legal and Payment Checks: Make sure contracts comply with both UK and Thai e-commerce laws. Use GBP for payments where possible, but factor in currency conversion for influencer fees.
- Measure Beyond Fans: Look at engagement metrics like comments, shares, and lead conversions rather than just fans count.
📊 UK Marketing Trends and Thailand LinkedIn Influencers
According to May 2025 data, UK marketers increasingly blend LinkedIn influencer campaigns with AI-driven data analytics to hyper-target audiences. When working with Thai influencers, UK brands often deploy:
- LinkedIn Live Sessions: Real-time Q&A with Thai influencers for authentic engagement.
- Sponsored Thought Leadership: Boosted posts with tailored messages for both UK and Thai business communities.
- Joint Webinars: UK experts and Thai influencers co-host events, driving cross-market trust.
People Also Ask
Who are the top LinkedIn influencers in Thailand 2025?
Top influencers include Pattama Chaiyasoot, Niran Samet, and Somsak Anuwat, each commanding between 70k to 120k fans, mainly in digital marketing, tech, and fintech fields.
How can UK brands collaborate with Thai LinkedIn influencers?
Focus on niche relevance, co-create professional content, respect local business etiquette, and manage payments in GBP via trusted platforms like PayPal.
What payment methods do Thai LinkedIn influencers prefer?
Most prefer PayPal and direct bank transfers, with GBP payments being standard for UK collaborations. Always clarify fees and currency exchanges upfront.
❗ Watch Out for These Risks
- Fake Followers: Thailand’s influencer scene is relatively young, so vet engagement carefully to avoid bots.
- Cultural Missteps: Avoid aggressive sales pitches; Thai professionals value subtlety.
- Compliance: Stay updated with both UK ASA and Thailand’s NBTC influencer regulations.
BaoLiba will keep updating the UK market on the latest influencer trends in Thailand and beyond. Follow us to stay ahead of the game in global influencer marketing.
