If you’re a UK brand or creator looking to tap into the buzzing Thailand market via Pinterest, you’ve come to the right place. As of May 2025, Pinterest remains a powerhouse for visual discovery and influencer marketing worldwide, including Thailand. But who are the top Thai Pinterest influencers commanding the biggest fanbases? And how can UK-based advertisers or influencers best engage with them to boost ROI? Let’s cut through the noise and get down to brass tacks with the latest Thailand Pinterest influencer ranking and what it means for us over here in the United Kingdom.
📊 Why Thailand Pinterest Influencers Matter to UK Advertisers
Thailand’s digital scene is growing fast, and Pinterest is a key platform for lifestyle, fashion, travel, and wellness content—categories UK brands love to promote. With over 70 million monthly active users in Southeast Asia, Pinterest’s Thailand slice is packed with influencers who have highly engaged fanbases. For UK advertisers, collaborating with these creators offers a direct line to an audience hungry for authentic, aspirational content.
Payment preferences are worth noting too. Most Thai influencers prefer receiving payments via international transfer services like PayPal or Wise, both of which are widely used and accepted in the UK. Transactions are usually in GBP or USD, depending on negotiation, so budget planning should factor in currency conversion and transfer fees.
💡 Top Thailand Pinterest Influencers to Watch in 2025
Based on the latest 2025 May data, here’s a no-fluff ranking of Thailand’s top Pinterest influencers by fan count and engagement. These creators consistently deliver content that resonates locally and globally, making them prime partners for UK campaigns targeting Thai or Southeast Asian audiences.
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Nicha “Mint” Yontararak (@mintpintara) – With over 1.2 million Pinterest fans, Mint’s aesthetic lifestyle pins on home décor and fashion are pure gold. UK homeware brands like MADE.com can learn a thing or two from her organic reach.
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Kritsana “Koi” Srisawat (@koistyle) – Koi’s travel boards boast 900K+ followers who’re obsessed with Thai destinations plus stylish streetwear looks. Perfect for UK travel agencies or outdoor brands wanting authentic exposure.
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Pimchanok “Pim” Lertpradit (@pimperfectly) – Pim focuses on wellness and beauty with 750K engaged fans. UK health and beauty brands like The Body Shop have already dipped toes here, but there’s bigger potential.
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Thanaporn “Nong” Siriporn (@nongcanvas) – An emerging art and DIY influencer with 500K fans. UK creative brands and craft supplies vendors should keep a close eye on Nong’s growth.
📢 UK Marketing Trends in 2025 Tied to Pinterest Thailand
As of May 2025, UK marketers are increasingly blending influencer marketing with performance-driven campaigns on Pinterest. The platform’s search intent suits product discovery better than Instagram or TikTok, which are more entertainment-focussed. This means Pinterest influencer partnerships can drive higher quality traffic and conversions for UK brands, especially in niches like interior design, fashion, and wellness.
UK advertisers also lean on performance tracking tools integrated with Pinterest API, ensuring clear ROI proof. Platforms like BaoLiba facilitate seamless influencer discovery and contract management across borders, making campaigns with Thailand Pinterest influencers smoother and less of a headache.
❗ Legal and Cultural Nuances UK Brands Must Know
Entering the Thai influencer space means respecting local advertising laws and cultural norms. Thailand’s Consumer Protection Act requires transparency on sponsored content, much like the UK’s ASA guidelines. So, insist your influencers use clear disclosure hashtags (#ad, #sponsored) in Thai and English to avoid any legal pitfalls.
Culturally, Thai audiences value humility and authenticity. Flashy, over-the-top promotions can backfire. Instead, a down-to-earth approach with storytelling and community engagement works best. UK brands like Jo Malone London have nailed this by collaborating with Thai creators who naturally fit their brand ethos.
💡 Practical Tips for UK Advertisers Collaborating with Thailand Pinterest Influencers
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Localise your briefs: Make sure your campaign messaging respects Thai cultural values. Avoid jargon or idioms only UK audiences get.
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Leverage multi-platform synergy: Many Thai Pinterest influencers also have strong Instagram and TikTok followings. A cross-platform push amplifies results.
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Negotiate clear deliverables: Set expectations upfront for content types (pins, boards, videos), posting frequency, and fan engagement metrics.
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Utilise GBP payments via PayPal or Wise: This minimises conversion hassles and speeds up transactions.
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Track conversions closely: Use UTM tracking and affiliate links tailored to Pinterest to measure true campaign impact.
### People Also Ask
Who are the top Pinterest influencers in Thailand for 2025?
Top influencers include Mint (@mintpintara), Koi (@koistyle), Pim (@pimperfectly), and Nong (@nongcanvas), each commanding between 500K to 1.2 million Pinterest fans with strong engagement in lifestyle, travel, and wellness niches.
How can UK brands pay Thai Pinterest influencers?
Most Thai influencers accept payments through PayPal or Wise in GBP or USD, offering a straightforward and secure method for UK advertisers.
What marketing trends are driving Pinterest influencer campaigns in 2025 UK?
UK brands focus on performance-driven influencer marketing. Pinterest’s search intent benefits product discovery campaigns, especially in fashion, home décor, and wellness, supported by data-tracking tools and cross-platform influencer strategies.
To wrap it up, the Thailand Pinterest influencer landscape is ripe for UK brands to dive into, especially as 2025 unfolds. These creators offer not just massive fanbases but authentic engagement that drives real business results. BaoLiba will keep a close eye on these trends and update you on the hottest UK influencer marketing moves. Stay tuned!
