If you’re a UK brand or content creator looking to tap into Thailand’s buzzing TikTok scene, knowing who’s topping the influencer charts in 2025 is gold dust. Thailand’s TikTok market isn’t just a playground for local stars; it’s a strategic hotspot for international campaigns, especially from the UK where we’re always hunting for fresh eyeballs and authentic engagement.
As of May 2025, Thailand remains one of Southeast Asia’s fastest-growing TikTok markets, with influencers racking up millions of fans and engagement rates that outshine many Western peers. For UK advertisers aiming to go beyond their borders, nailing the right Thailand influencer is key — and that means understanding the latest TikTok Thailand influencer ranking based on fans.
📊 Thailand TikTok Influencer Ranking 2025: What UK Marketers Need to Know
The TikTok Thailand influencer landscape is dynamic, but some names have cemented their place at the top. These creators boast massive fanbases, with numbers ticking into the tens of millions. Here’s why this matters for UK advertisers:
- High engagement from Gen Z and Millennials: Thailand’s TikTok users skew young and active, mirroring the UK’s own social media trends but with even higher watch times.
- Local flavour with global appeal: Thai influencers blend culture, humour, and trends in ways that resonate across borders.
- Cross-border collaboration potential: Many Thai creators are open to international brand deals, often preferring quick, agile partnerships.
Top influencers like @spicymeaw and @pimtha lead in fans and engagement, making them prime picks for campaigns targeting beauty, fashion, and lifestyle sectors — sectors UK brands are increasingly interested in.
💡 How UK Brands Work With Thai TikTok Influencers
Working with Thai TikTok influencers from the UK requires a bit more finesse than just sliding into DMs. Here’s the lowdown:
- Payment and Contracts: Most Thai influencers expect payments in USD or THB, but UK brands usually prefer GBP transfers through platforms like PayPal or Wise for cost-effectiveness. Clear contracts respecting Thailand’s advertising regulations and UK standards are a must.
- Content Style: Thai creators lean heavily on vibrant, fast-cut videos with local music and slang. UK brands should allow creative freedom to keep content authentic.
- Platforms to Use: Besides TikTok, Instagram and LINE are popular in Thailand and often part of multi-platform influencer campaigns.
Agencies like BaoLiba help bridge this gap, providing UK brands with vetted Thai influencer contacts and seamless payment handling.
📢 UK Marketing Trends in 2025 and Thai TikTok
In May 2025, UK marketing trends lean heavily on authenticity and short-form video, with TikTok leading the charge. UK brands are no longer content with just domestic influencer collabs — they’re eyeing international markets for growth, and Thailand’s TikTok scene is a no-brainer.
Brands like Gymshark and ASOS increasingly use TikTok influencers from Thailand to tap into younger Asian audiences, boosting global brand awareness and customer diversity.
📊 People Also Ask
Who are the top TikTok influencers in Thailand in 2025?
As of May 2025, influencers like @spicymeaw, @pimtha, and @bubbyeah top the fan rankings with millions of followers who engage daily with their lifestyle, beauty, and comedy content.
How can UK brands pay Thai TikTok influencers?
Most Thai influencers accept payments via PayPal, Wise, or direct bank transfer in USD or THB. UK brands should always clarify payment terms upfront and use trusted platforms to avoid delays.
What content works best for TikTok Thailand audiences?
Fast-paced, visually engaging content with local music, humour, and trending challenges perform best. Brands should collaborate closely with influencers for authentic messaging.
❗ Risks and Legal Considerations for UK Advertisers
UK advertisers must be mindful of Thailand’s advertising laws and TikTok’s content policies. Missteps like unlabelled sponsored content or cultural misrepresentation can backfire quickly. Always work with local experts or agencies to navigate these waters smoothly.
Final Thoughts
Thailand’s TikTok influencer ranking in 2025 is a treasure trove for UK brands and creators aiming for fresh, engaged audiences. By understanding the fan dynamics, payment nuances, and content preferences, you can forge partnerships that convert views into sales.
BaoLiba will continue updating the UK market on global influencer trends, helping you stay ahead in the game. Keep an eye on us for the latest insights in the cross-border influencer space.
